IAEWS Global Benchmark Survey Results 2013 IAEWS Fall Congress IAEWS Global Benchmark Survey Results David Lewis – Survey Chair President / CEO – AllCountyJobs.com

Survey Profile 74 board / owners participated PHD Consultants LLC compiled / reported Topic Focus for Analysis Basic Characteristics Cross section comparison based on region, age, visitation, board type, posting volume Trends Qualitative (tied to open ended questions) IAEWS Fall Congress

Profile of Participating Boards 69% serve the US or were global in scope. 63% have been operating 10+ years. 60% use home grown technology. 33% have 500 postings or LESS on their sites. 67% of job postings come from advertisers / customers 31% are 1 person shops. 38% are niche players by industry. 38% see annual revenue in the $100k-$500k range IAEWS Fall Congress

Mobile 83% of sites surveyed get 30% or less of their traffic via mobile devices, as in 2012. This year 65% are mobile optimized where 39% were in 2012. Mobile and Social are traffic drivers…with a different type of result – fewer registrations, more superficial interaction. MESSAGE – It’s the tech + the interaction we need to focus on to successfully address them. iPads are a challenge as they are viewed as mobile devices yet being used more like laptops. IAEWS Fall Congress

More on Mobile and Social Media Android and Facebook have the greatest effect on unique site visitors (followed by iPhone / Twitter) Social Media and Mobile are delivering positive impact, with an iPhone app and Google ++ having the largest impact on jobs searched. Facebook and Twitter are the only ones showing evidence of delivering visitors who then register, IAEWS Fall Congress

Traffic and Content 88% of visitors spend 10 minutes or less on respondent’s sites 55% of these sites offer a Job Search Blog 69% offer a Career Support Blog QUESTION – Does blog content carry real value to today’s job seeker? Aggregator use UP – now a greater source of traffic than Search Engine Marketing (SEM) IAEWS Fall Congress

Tracking Sites that track applications per posting were at 70% vs. 53% in 2012 Conversion Rates were at 42% vs. 39% in 2012. Best sources Direct Email, Job Alerts, Search Engine Traffic Worst Sources Social Media Sites Pay Per Click IAEWS Fall Congress

Social Media 88% have Twitter Accounts (73%) 86% have Facebook Pages (71%) 50% on Google + (34%) 54% have a LinkedIn group (51%) IAEWS Fall Congress

Features 97% have a Job Alert service (92%) 92% via email, 8% via text 78% offer self-service / eCommerce (65%) 35% offer a Recruiter Directory IAEWS Fall Congress

Investment in Sales and Marketing 38% spend between $0-$1,000 per year on advertising / marketing. 25% spend $1,000 - $10,000 17% spend $10,000 - $50,000 58% expect to spend more this year 32% invest between $0-$1,000 per year on Sales. 36% spend $100,000 + 41% expect to spend MORE / 56% expect to spend less this year Greatest impact on increasing site visits  External Ads IAEWS Fall Congress

Investment in Technology 32% spend between $10k - $50k on technology 51% expect to spend more this year 46% expect to spend the same 33% spend more than $50k IAEWS Fall Congress

Key Final Points / Findings of Note 19% offer other recruitment options besides postings (e.g. applicant filtering and screening services) but over 52% plan to do more of this in the coming year. Is our data OLD? 98% of resumes / profiles in the databases of those surveyed say they are 5+ years old. CHALLENGE – How to make “old” be perceived as a huge asset in the form of more passive candidates to go with the active ones. Mobile and Social are traffic drivers…with a different type of result – fewer registrations, more superficial interaction. MESSAGE – It’s the tech + the interaction we need to focus on to successfully address them. IAEWS Fall Congress

Q & A Thank You! IAEWS Fall Congress