Family Futures Booster Grant Applying the grant to digital marketing

i-Adopt – our adoption service Developed six years ago as a pilot Based on focus groups and our clinical experience as an ASA Adoption service for the 21st century A multidisciplinary service for children with complex needs and high support requirements

iGeneration Recruiting prospective adoptive parents from the iPod, iPhone, iPad generation of 30+ Market differentiation: targeting specific groups From pulpits to Pinterest A truly multidisciplinary service incorporating marketing and business management The next step: marketing via digital media

Animation Recruiting parents for specific children – It’s all about me project Starts with the smart phone and directs users to the website

Marketing activity Using social media Optimising YouTube channel Revamped Family Futures website Improving Family Futures’ presence on key external websites The power of video Micro-marketing bespoke events Be Google savvy

Results 17% increase in the number of i-Adopt enquiries 21% increase in attendees to information events 32% increase in Facebook likes 71% increase in Twitter followers 9,520 views on YouTube channel with 10 new videos 29% increase in visits to website year-on-year 387% increase in referrals from social media channels to website year-on-year

Lessons learnt Website is your shop window – creating a personality and giving a good impression is key It’s important not to speak in technical jargon It’s important to regularly update your website with dynamic content Social media activity is key to raising the profile of the agency and generating conversations about adoption

Where to next? From external marketing to internal marketing Continuing to use social media to give Family Futures a voice in the public debate about adoption Responding to topical news Sharing case studies and impact to promote our training programme Strong imagery works well on social

Do you have any questions?