SIGBI board meeting Andrew Dewhurst April 2014 Where ambitious businesses go to grow.. SIGBI board meeting Andrew Dewhurst April 2014

Strategy and tactics for membership growth agenda Strategy and tactics for membership growth I.T. projects Next steps

Strategy and tactics for membership growth

Strategy and tactics for membership growth

Strategy and tactics for membership growth What are the typical building blocks for organisational growth?

Strategy and tactics for membership growth What are the typical building blocks for organisational growth? Public declaration Strategy & Tactics Measurement Best practice

Strategy and tactics for membership growth What are the typical building blocks for organisational growth? Membership Growth plan (Sales & marketing plan)

Strategy and tactics for membership growth What are the typical building blocks for organisational growth? Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

Strategy and tactics for membership growth What are the typical building blocks for organisational growth? Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

Marketing Communications Plan Strategy and tactics for membership growth What are the typical building blocks for organisational growth? Marketing Communications Plan Media Relations Marketing Website / Social Media Case Studies Events

Strategy and tactics for membership growth What are the typical building blocks for organisational growth? Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

Strategy and tactics for membership growth What are the typical building blocks for organisational growth? New membership campaign tactics Partner acquisition Existing member referrals ‘Legacy’ Existing member referrals ‘Birds of a feather’ Youth Development Affiliations

Strategy and tactics for membership growth What are the typical building blocks for organisational growth? Membership Growth plan (Sales & marketing plan) Marketing Communications Plan New Membership Campaign Tactics Growth Management

Strategy and tactics for membership growth What are the typical building blocks for organisational growth? Growth Management Campaign target Timescale Qualification Forecast Responsibility

Strategy and tactics for membership growth What are the typical building blocks for organisational growth 15 building blocks How many are in place? Gap analysis? Thoughts? Marketing Communications Plan New Membership Campaign Tactics Growth Management

Strategy and tactics for membership growth 5 Quick Wins in the next 3 months Review / Create the marketing development plan Develop 2 new membership campaign tactics ‘Legacy’ ‘Girl Guides’ Start talks with a potential strategic partner Measure Think Tank!

Strategy and tactics for membership growth Think Tank!

Strategy and tactics for membership growth Think Tank!

I.T. PROJECTS Membership and conference solution 3 types of software Bespoke Framework based Off the shelf

I.T. PROJECTS Membership and conference solution Preferred Solution Lower risk Speed of development Fit Prototype Unanimous

Andrew Dewhurst andrew.dewhurst@affilius.co.uk +(44) 7913 043279