Prepared by Natalie Pritchard RedTie Sales and Marketing Reasons to be Cheerful Prepared by Natalie Pritchard RedTie Sales and Marketing April 2009 Prepared for Suzuki GB - 22nd January 2006

Introduction Originally a producer of personalised gifts Entry into commercial print 3 years ago Software grown organically 3 companies within the group www.createagift.com www.ccsdigital.co.uk www.red-tie.com

Where Are We Now? Trusted, proven supplier of web to print Globally recognised company Increased staff resource Stable position in the web to print marketplace

Reasons To Be Gloomy! Credit crunch Budgets squeezed Rising costs Contracting supplier base

Is It All That Bad? The industry is changing, but it always has! Change represents opportunity... “Opportunity is missed by most people because it is dressed in overalls and looks like work”. Thomas A. Edison (1847 - 1931)

Web To Print – A New Opportunity? Provide clear benefits to you and your client Open up a different conversation Allow you to maintain your strengths Help you change the customer transaction

Why Invest In Web To Print Now? Buyers expect web transactions Younger target audience Web facilities have improved All businesses have to change and adapt! Prepared for Suzuki GB - 22nd January 2006

Create A Gift – Personalised PhotoGifts

RedTie Template Solution

Access, Edit & Order Print Collateral

Powerful Direct Mail Functions

Comprehensive Admin Tools

Detailed Reporting Analysis

Sophisticated Workflow Options

Image Library Tool – Product Builds & Pricing

RedTie Quotation

Instant Online Quotes

Full Job Management System

How Do You Successfully Implement Web To Print? Don’t panic! Don’t change everything – incremental steps... Keep your core values – quality & service are still crucial Be the best at what you do Prepared for Suzuki GB - 22nd January 2006

How Do You Ensure Adoption of Web To Print? Business strategy is key Research your market - who can benefit & how? Remove barriers – do they understand the value? Educate the core stakeholders Prepared for Suzuki GB - 22nd January 2006

How Can RedTie Help Support Online Growth? Launch of RedTie Services Managed Services - facilitates the adoption of web to print Marketing Maximiser strategy – “Print to the Power of Three” Enhanced PR and marketing coverage

The Challenge That Lies Ahead Believe in it yourself, get your staff to buy into it Accept and manage change Don’t lose sight of today, ensure a plan exists for the future Educate everyone you meet!

What Are The Benefits – To Your Clients? Simple to use Manage globally, print locally Faster response and turnaround Reduces associated costs of print

Reasons to be Cheerful! Web to Print improves the way you do business More opportunities to win new business Customer retention increases Add value to your offering, make more money It’s easy to do!

A Final Thought “No matter what your product is, you are ultimately in the education business... Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively and taught how to make never ending improvements in their lives.” Robert G. Allen Co-author of “The One Minute Millionaire

End Of Presentation! Thank you for your time...