New Ways to Use Content to Drive Organizational Revenue Cindy Stevens Senior Director, Publications Consumer Technology Association

Who is the Consumer Electronics Association (CTA)TM? CTA represents the $292 billion consumer technology industry that supports more than 15 million U.S. jobs. We represent 2,200 member companies CTA owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies.  

CTA Engages with Members in Many Ways Websites: CTA.tech and CES.tech CTA.tech/i3 Social media: Facebook Twitter YouTube Instagram Periscope Snapchat   CTA Smartbrief: daily Enewsletter CTA Member News: monthly It Is Innovation (i3) Magazine: bi-monthly Webinars: Market Research

CTA’s Digital Media Presence On the Web: CTA.tech: the official home of CTA CES.tech: represents CES DeclareInnovation.com: CTA’s public policy It Is Innovation (CTA.tech/i3): CTA’s flagship publication The CTA Blog (CTA.tech/blog): CTA’s official blog GreenerGadgets.org: shows consumers how to recycle CT products.   Facebook: Community updates Facebook.com/ConsumerTechnologyAssociation Facebook.com/CES Facebook.com/InnovationMovement Twitter: News on CTA, CES and the industry @CTATech @CES @imovement Periscope: Live broadcasts from CTA and CES Periscope.tv/CTATech Periscope.tv/CES   Snapchat: Behind-the-scenes photos and videos CTA on Snapchat is “ctaofficial” CES on Snapchat is "cesofficial" Instagram: Images from CTA events @CTA @ CESofficial YouTube: Videos covering the industry and CES YouTube.com/CESontheTube YouTube.com/CTAontheTube

CTA Publications It Is Innovation (i3) – focuses on innovation in technology, policy and business, and the startups that grow the consumer technology industry CTA.tech/i3 – Publications portal Digital America – Includes market data and analysis across 10 product categories Five Technology Trends to Watch – Uses CTA market research and analysis to predict the products and services that will transform consumer’s lives CTA Corporate Report – Highlights CTA’s initiatives and programs during the year Consumer Technology Association Blog –Reports on CTA programs and industry trends CTA SmartBrief – This e-newsletter provides a summary of tech news stories daily

CTA Member Benefits Policy Advocacy Track legislative activity on the Hill   Market Research Free access to consumer research, economic reports and researchers Industry News Stay up-to-date with free subscriptions Events Make valuable connections at CTA events including CES and CES Asia Media Opportunities Promote your products with free CTA-sponsored media tours Technical Education Participate for free in Technology & Standards committees  

The i3 Brand Traditional Advertising Model Circulation Digital – 21,559 Print – 18,804 Distribution -LaGuardia, Logan and National Airports -Congressional Offices 535 Members -CTA Member Companies -CTA Events/CES/CES Asia

Sponsored Content Strategy Native advertising are paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. -The Interactive Advertising Bureau

CyberVista Case Study Goal: Educate the industry about the critical nature of cybersecurity and promote their presence at CES Solution: 4-page insert -November Pre-CES issue -Distribution at CES Unveiled Other i3 Advertorials: -Formula E – November issue -Huawei – January issue

AARP Case Study Goal: Promote the development of high-quality, innovative products and services for older adults -Educate the tech industry about the enormous market potential for seniors -Highlight AARP’s Innovation Lab, The Hatchery Solution: 4-page interview conducted by CTA in i3’s CES issue 20,000 copies onsite at CES: CES Unveiled, the Innovations Design Showcase, CTA member lounges, the Grand Lobby, media rooms, pub bins, Leaders in Technology packets and the Executive Office.

Custom Publishing Coldwell Banker Case Study Member of CTA’s TechHome Division Sponsor of the CES Smart Home Marketplace Goal: additional exposure at CES 2017 and to be positioned as a thought leader in smart home tech Solution: 8-page gatefold on heavy paper stock provides a snapshot of Coldwell Banker’s initiatives -Poly-bagged with CTA’s i3 CES issue -20,000 copies distributed at CES

CES Unveiled New York Press guide to exhibitors Revenue share from booth sales

CES Unveiled Las Vegas 2,000+ media Press guide to 190+ CES Unveiled exhibitors Two days before CES officially opens 2,000+ media 60 startups in Eureka Park Marketplace

CT Hall of Fame Dinner Rainbow Room, NYC, November 9, 2016 Sold Sponsorships Congratulatory ads in i3’s special HOF section

Consumer Technology Association Questions? Cindy Stevens Consumer Technology Association cstevens@cta.tech 703-907-7609