We Get Our Listings Sold We Have All You Need 900+Agents Strong

WE ARE ONE OF THE TOP 10 FIRMS IN NORTH FLORIDA Florida Homes Realty & Mortgage is one of the TOP 10 Real Estate Firms In North Florida. We are ranked in the TOP 10 Firms in the Jacksonville MLS&Board, St Augustine MLS&Board and the Gainesville MLS&Board. With over 900 agents in North Florida, Florida Homes Realty & Mortgage is a premier firm in real estate Florida Homes Realty & Mortgage is in an elite group shared by only a few such as Watson Realty, Berkshire Hathaway, Coldwell Banker, Re/Max, Keller Williams, and Exit Real Estate With Over 700 plus realtors

OFFICE LOCATIONS St Augustine Office Florida Homes Realty 184 St. Road 312 St Augustine, FL. 32086 Phone: 904-342-8127 Fax 904-217-8954 Jacksonville Office (Corporate) Florida Homes Realty 9191 RG Skinner Pkwy, Suite 102 Jacksonville, FL 32256 Jacksonville Mandarin Office Florida Homes Realty 9957 Moorings Dr. Suite 202 Jacksonville, FL 32257 Jacksonville Office Florida Homes Realty 11512 Lake Mead Avenue Ste 701 Jacksonville, Fl. 32256 Fax 904-996-9147 Jacksonville Mandarin Office Florida Homes Realty 9957 Moorings Dr. Suite 302 Jacksonville, FL 32257 Gainesville Office Florida Homes Realty 6216 NW 43rd Street, Bldg 3A Gainesville, FL. 32653 Fax 352-727-4188 Jacksonville Beaches Office Florida Homes Realty 1054 3rd Street N Jacksonville Beach, FL 32250 Phone: 904-881-2178 Fax: 904-595-5483 Orange Park Office Florida Homes Realty 555 Blanding Blvd Suite H Orange Park, FL 32065 Gainesville Lake City Florida Homes Realty 882 SW Baya Drive Lake City, FL 32025

BUYER INQUIRIES GO DIRECTLY TO ME I HAVE 100% CONTROL OVER YOUR LISTING & WHAT IS NEEDED TO SELL YOUR HOUSE

PROFESSIONAL PHOTOGRAPHY

SERVICES We will Help you determine the highest possible selling price for your home Present a list of suggested repairs Take professional pictures for marketing purposes Recommend reputable repair companies Share your house with all the agents on our team Enter your home onto the Internet system Advertise your home in List Hub to over 500 web sites Communicate with you at least once per week

SERVICES-CONTINUED Promptly advise you of changes in the market place. Present all offers to you and assist you in evaluating them. Monitor progress toward closing, when a contract is accepted. Immediately advise you of events that may threaten closing. Monitor the buyer's loan approval. Stay in contact with the buying agent. Be present at closing to ensure a successful conclusion. Donate $100.00 at closing to the charity of your choice.

Open Houses… Lead Gathering! WHY ARE… Open Houses And Ads Used By Realtors? Open Houses… Lead Gathering! Their primary use is to gather leads, as open house visitors tend to be looker’s and NOT qualified buyers. Realtors understand it will take as long as one year for a few of these leads to become serious qualified buyers Print Advertising… Three Reasons! To build name recognition for the Realtor To gather leads To find first-time buyers

HELPING YOU TO REACH BUYERS THROUGH MLS Who Do We Need to Reach FIRST When Selling Your Home? MLS Realtors! The odds are at least one if not more of them will have a buyer who will purchase your home This is why we need an MLS Marketing Strategy, because MLS Realtors want to show your home to their buyers!

98% OF HOME BUYERS USE INTERNET The internet continues to be the most important resource when buyers search for a new home INTERNET 98%

SOCIAL MEDIA Social media is an important marketing tool to skyrocket the visibility of your property across multiple channels

REAL ESTATE AGENTS AND THE INTERNET CONTINUE TO BE THE MOST IMPORTANT RESOURCES IN THE HOME SEARCH PROCESS

OUR FIRM’S WEB SITE PRESENCE Our firm has an aggressive strategy for attracting buyers to our listings. By distributing your listing information, along with photographs to a wide array of premier consumer websites, we make sure that we maximize every opportunity to attract qualified buyers to the table

MARKETING YOUR PROPERTY on 500+ sites thru List Hub

OUR FIRM'S WEB PRESENCE THROUGH MAJOR WEBSITES www.LocateHomesFlorida.com Google & Bing Top Google & Bing Placement Over Millions Of Real Estate Site www.MyFhrm.com Multi-City & Multi-Language Jacksonville, St Augustine, Gainesville, Lake City, Palm Coast, Daytona, Orlando, Palm Beach, Port St Luciy, & Miami

OUR FIRM'S WEB PRESENCE THROUGH MAJOR WEBSITES www.LocateNorthFloridaHomes.com Jacksonville Office 11512 Lake Mead Ave Suite 701 Jacksonville FL 32256 St. Augustine Office 184 St. Road 312 St. Augustine FL 32086 www.LocateGainesvilleHomes.com Gainesville Office 6216 NW 43rd Street Blvd 3A Gainesville FL 32653

OUR WEBSITE HELPS MATCHE THE PERFECT BUYER WITH YOUR HOME OUR WEBSITE MATCHES THE PERFECT BUYER WITH YOUR HOME OUR WEBSITE HELPS MATCHE THE PERFECT BUYER WITH YOUR HOME

TO MAXIMIZE VALUE OF YOUR HOME 3 C's of staging spotless kitchens, baths, patios and decks Clean no personal items - show home look Clutter free Color warm rooms with color accents

21 TIPS FOR HOME SELLING SUCCESS! Curb Appeal: Bring it to the best appearance possible Driveway: Fix needed repairs, wash it or clean it Roof: How is the condition? Mailbox: Make it attractive Front Door: Must be in the best shape possible Windows: Clean and crack free? Exterior Paint: How is the condition? Garage Door: How is the condition? Front, Side & Back Yards: Must be in the best shape Your Cars: If not in good shape, remove them from driveway for showings Front Entry: Clean & free of clutter Closets & Rooms: Remove as much clothing and furniture as possible Carpet: Must be clean Door Leading to Garage: Have door unlocked and garage clean Interior Paint: Must be in the best shape possible Light bulbs: Make sure all work Furnace & Air Conditioner: Clean them up and working good Home Clutter: Eliminate it Kitchen: Clean and bright at all times Baths & Bedrooms & Pool: Clean and bright at all times Home smell: Must be fresh. If you smoke… use air freshener

Buyer's market vs Seller's market MARKET CONDITIONS Buyer's market vs Seller's market Seller's market Buyer's market More buyers than sellers Prices rise More sellers than buyers Prices fall

MAXIMIZING VALUE We can't control market conditions, competition, location or size Our focus will be on factors we can control to get maximum value: Price Condition Marketing for maximum exposure

FACTORS THAT DON’T AFFECT THE VALUE OF YOUR Some factors are “given” – we have no control over them Physical qualities of your property Market Conditions The Competition The Location What you owe on the property Some Factors have no effect on the current value of your property The Price you paid The Proceeds you need Your Home Improvement The Value of Your Property is Determined by What A BUYER Is Willing To Pay In Today 's Market Based on Comparing Your Property to Others SOLD In The Area.

HELPING YOU TO NEGOTIATE WITH THE BUYER! We Can Get You More Money! Negotiating an offer is not easy because emotions tend to get involved in the sale of your home and its value Should the seller and buyer negotiate directly, often the emotional difficulties of negotiation causes the seller & buyer to be at odds A Realtor serves as a third party and is in a much better position to have the buyer recognize and offer the true market value of the home

HELPING YOU TO KEEP THE BUYER AFTER THE SALE! It’s called Buyer Remorse! All of us experience buyer remorse, the most common involves the purchase of a car or a home When buyers develop an acute case of buyer remorse, I step in.

HOW IS PRICING… Determined When Selling A Home? Similar Homes Recently Sold! This tells us what buyers are willing to pay for this kind of home in this area at this time. I call this “facts” Similar Homes Now For Sale! This tell us about our competition. Buyers will compare your home to these homes. I call this “fiction” Expired Listings! This tell us what buyers are not willing to pay for this kind of home in this area at this time. I call this “fiction” that refused to consider the “facts”. If your home isn’t selling it has everything to do with the price. You can overcome all negative aspects of a home by making it more attractive in pricing. When your home represents the best value compared to the competition, it will sell

OUR DISCUSSION… The Way You Will Benefit… My Goal Is Simple… The Pricing Plan For Your Home! The Way You Will Benefit… By having me represent you is that I can help you to determine the very best asking price for your home My Goal Is Simple… To get you the highest possible price the market is willing to bear at this time And To Realize This Goal… We need to understand how to analyze the market and how it is affecting the value of your home Why Is This Important? Because NO ONE INDIVIDUAL Controls Market Value, Be It A Realtor OR A Seller!

The only reason a home does not sell is because of marketing. PRICE The only reason a home does not sell is because of marketing. Price is a major part of marketing!

To Quickly Sell your home MUTUAL OBJECTIVES To Quickly Sell your home At the highest price and most favorable terms With the least inconvenience

PRICING RIGHT AT THE BEGINNING RESULTS IN: Higher offers Less inconvenience A more timely sale Waiting for offers at a higher price has no marketing effect on obtaining offers.

The most buyer activity happens during the first month a home is listed Timing is extremely important in the real estate market You have the greatest opportunity to sell when it is new on the market Starting too high and dropping the price later misses the excitement and fails to generate as much activity Week 1 Week 4 Week 8 Week 12 Week 18

THE DANGER OF OVER PRICING Asking Price % of Purchasers Over pricing your home does have consequences. An asking price that is beyond market range can adversely affect the marketing of the property +10% 2% +5% 30% Fair market value 60% -5% 80% 92% -10%

HOW PRICE AFFECTS EXCITEMENT… And Therefore The Number Of Showings To Expect! There Are 3 Price Excitement Points… That will determine sale success Priced Above Market Value Generates low excitement – buyers realize it’s too much Priced Above Market Value Generates big problems for the sale – why even bother. You don’t have time to wait for the market to “appreciate in value” up to your price level Priced Right & Showable This gets the job done. This should be our goal

LET’S GET STARTED! My goal is to put you in this picture, Property SOLD, Check in HAND and off to the BANK  I donate $100.00 to the charity of your choice at time of closing. SOLD