AC2.2 Evaluate the effectiveness of media used in campaigns for change

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AC2.2 Evaluate the effectiveness of media used in campaigns for change

Evaluate the effectiveness of media used in campaigns for change Assessment Criteria Mark band 1 Mark band 2 Mark band 3 AC2.2 Evaluate the effectiveness of media used in campaigns for change Limited evaluation of the effectiveness of media used in campaigns for change. Evidence is mainly descriptive and limited in range. (1-5) Some evaluation of the effectiveness of a range of media used in relevant campaigns for change. Response is largely descriptive but includes some appropriate judgements. (6-10) Clear and detailed evaluation of effectiveness of a range of media used in relevant campaigns for change. Clear evidence of well-reasoned judgements to support conclusions. (11-15)

What media can you think of that might be used in a campaign?

How do you get 15 marks? In order to gain 15 marks, you would need to include 4 media types Evaluate each one for strengths and limitations BUT you must do it within the context of a range of campaign examples with plenty of evidence such as statistics or examples on effectiveness.

What is a blog? http://www.greenpeace.org.uk/blog

What is facebook?

TV & adverts https://www.youtube.com/watch?v=dytCWrf92zc https://www.youtube.com/watch?v=J0FxbvA3uxs http://tv.bt.com/tv/tv-from-bt/what-to-watch-on-bt-tv-tonight-stand-up-to-cancer-on-channel-11364106931458

You need to find examples for each type of media …….for example What was it about the waterAid media campaign that made it works and so successful? https://medium.com/organizer-sandbox/anatomy-of-a- successful-campaign-wateraid-56def6b8d070#.flcyfzf43 The advert was successful and effective in helping the campaign as it reached a wide audience which was proved as individual donations made £42.8 million alone. In addition, donations last year enabled 2 million people to access safe water, 3.1 million people gained improved sanitation and 8.2 million people

The use of radio

Your task Work in pairs – go online and complete the following online grid You need to complete a grid each and make it as detailed as possible on Method Definition Advantages/Good Points Disadvantages/Bad Points Real life campaign example? Example: blogs Define the method briefly in the context of campaigns – What is a blog? What are the advantages of using a blog in a campaign for change? (Aim for 3 developed points) What are the disadvantages of using a blog in a campaign for change? (Aim for 3 developed points) Make reference to a real life campaign where a blog has been used effectively or ineffectively? How – try to include evidence/statistics.