Guidelines on how this deck should be used This Barracuda Referral Partner (System Integrator, or SI) Playbook is designed to help partners grow their Azure business through Barracuda security solutions Target audience: Cloud SIs, including Avanade, Booz|Allen|Hamilton, Cognizant, Hanu Consulting, Infosys, Nimbo (Equinix), responsiveX, Peters Associates, 10th Magnitude, SWC, and Concurrency Purpose: Understand the key value propositions of the Barracuda NextGen Firewall F-Series and Web Application Firewall security solutions for Azure Learn how the solutions work Outline next steps for joining the Barracuda Referral Partner Program Enable Barracuda Referral Partners to address customer issues by providing clear next steps and resources

Barracuda Security Solutions for Microsoft Azure + Barracuda Security Solutions for Microsoft Azure For Barracuda Referral Partners (SIs) | June 7, 2016

Playbook Agenda What’s In It For Me? - For Customers, for Barracuda Referral Partners Key Partnership Progress Updates - Barracuda and Microsoft Barracuda Solution for Azure Customer Engagement Process Becoming a Certified Referral Partner (SI) Barracuda Referral Partner (SI) Battlecard Barracuda and Azure Customers Call to Action and Key Resources For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

For Barracuda Referral Partners What’s In It For Me? For Customers Security Compliance Migration Control Enterprise-grade security for networks and web apps Assurance that networks and cloud applications meet security requirements Adherence to global compliance standards Compliance for the infrastructure and applications running on Azure Ease of migrating workloads to the cloud Removing blockers of deploying applications on the public cloud Centralized management Highly scalable and fault tolerant network infrastructure without the overhead For Barracuda Referral Partners $ Customer Growth Empowerment Opportunity Revenue Engage new customers Grow your business through new customer acquisition and expanding existing customer relationships Accelerate cloud adoption Help your customers leverage cloud benefits of flexible deployment options and shortened migration cycles Partner with industry leaders Leverage brand recognition, and proven co-selling and co-marketing engines of Barracuda and Microsoft Grow services opportunities Secure new revenue streams and higher profit margins by adding Barracuda solutions to your services For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

1st 2M 30-80K 500+ Key Partnership Progress Updates Barracuda and Microsoft 1st 2M 30-80K 500+ Microsoft Azure Certified security solution provider Hours of Azure consumption (Barracuda VMs) Hours/month in added Azure consumption with Barracuda Customers deployed in production in Azure Buy and Deploy Using Azure Marketplace Top performing ISV in Azure Marketplace Flexible pricing models: Bring-Your-Own- License (BYOL) and Pay-As-You-Go (PAYG) Customer self-service tool for configuration and deployment Partners can leverage Barracuda’s free 30 day trial for POCs Recent Customer Wins For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

Networking and Infrastructure The Ultimate Protection Against Cloud Security Threats Barracuda Solutions for Azure Cloud Security Threats Networking Protection Continuity gaps Secure connectivity Exploited system vulnerabilities Compromised credentials Hacked APIs Data breaches DDoS attacks Integrated intrusion prevention URL filtering User and application aware IPsec VPNs secure remote connectivity Dynamically scales with your network Networking and Infrastructure Application Protection Data loss prevention Application layer DDoS attack protection Granular identity and access management Comprehensive administration and management Web Based Apps

Customer Engagement Process Production Land and expand services Offer additional managed services to help manage customer’s deployment Barracuda helps customer stand up images and configure solution POC Develop reference architecture Barracuda matches customer security needs to their products Security solutions architects (pre-sales/CSA) proposes solutions Initial Assessment Identify customer needs / propose solution Migrate additional workloads to production environment based on established reference architecture Barracuda Referral Partner engages customer Typical deployments are < 30 days from POC to Production For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

Leverage Enablement Tools Become a Barracuda Certified Referral Partner (SI) Barracuda content and expertise to support your marketing engine Leverage Enablement Tools Go to Market Gain Experience Get Educated & Credentialed Participation in apprenticeships and customer calls for live training opportunities Sign Up* Formal training and follow-up certification tests *The partner referral program does not include a reseller component. For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

Barracuda + Azure: Driving Azure Consumption by Removing Security Blockers Purpose: At-a-glance view of the joint value proposition enabling Barracuda Referral Partners to engage customers Why Barracuda + Azure? Customer Benefits: Barracuda offers the highest levels of protection through their industry-leading security solutions including threat protection for sophisticated attacks, such as zero day, advanced malware, and automated threats. Story: As companies move to the cloud, security concerns can be a roadblock to Azure sales and consumption. Barracuda security solutions running on Azure are best positioned and proven to help customers accelerate their journey to a safe cloud. Most Common Use Cases VPN Tunnels Unlimited site-to-site VPN tunnels to connect two networks protected by F-Series Firewalls Multi-tier Architecture Build secure multi-tier architecture in Azure to keep a level of segregation between tiers ExpressRoute Visibility and control on all traffic coming across the ExpressRoute connection Traffic Control Inbound/outbound traffic control while providing IPS/IDS functionality Access to Resources Access to resources in Azure (unlimited client-to- site VPN, SSL VPN) Application Security Protecting custom apps from SQL injection, cross-site scripting, application distributed denial-of-service (DDoS) Azure AD Integration Azure Active Directory (AD) integration for identity and access management for the cloud ADFS Microsoft Active Directory Federation Services (ADFS) can provide security as well as pre-authentication Load Balancing Load balancing with persistence for highly secure and scalable application infrastructure Data Loss Prevention Inspecting all inbound traffic for attacks and outbound traffic for sensitive data For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

Barracuda + Microsoft Partnership Interest Generating Questions: What are the top priority workloads that you are moving to the cloud? What are the top use case scenarios where security and compliance are concerns? How do you ensure that your apps meet compliance requirements? Have you ever had disruptions in business operations and services? Collaborative Innovation Barracuda and Microsoft deliver cutting edge security solutions for Azure Accelerated Deployments Azure deployment time can be cut by 50-80% Proven Partnership Barracuda is the 2016 Azure Certified ISV Solution Partner of the Year Azure Impact: Typical deal pulls through: Azure; sales cycle: 30 days – 3 months Potential impact: range: $2-10k for NGF and $10-20k for WAF, however increases over time once proven (land and expand) Barracuda is consistently a top performing ISV in Azure Marketplace, and is deeply engaged with the Cloud Solutions Architect (CSA) community at Microsoft worldwide Estimated Azure consumption per win: Infrastructure deployed behind Barracuda (workloads unblocked): 30k -80k hours/month Barracuda VMs deployed in Azure Marketplace : 1,500-7,500 hours/month Current Infrastructure Customer Sales Scenarios On-Premises Question: “What is your top concern about migration to the public cloud?” Your offer: “As a first step, consider moving one workload to Azure with added security from Barracuda.” Hybrid Question: “How do you manage disparate platforms today?” Your offer: “We can provide more consistency across platforms and improve UX.” Cloud Question: “How can we help make your business more efficient?” Your offer: “We can help you support a broader range of use case scenarios by providing increased security and compliance.” Barracuda Competitors: Fortinet, CheckPoint, F5 Networks, Alert Logic, KEMP Technologies, Cisco Systems Barracuda Contact: azure_support@barracuda.com Primary Buyers Influencers Primary Attributes TDMs: CIOs, CTOs, and CSOs For Azure: C- level executives For security: IT Manager, VP of IT Security, Director of Security, Network Admin Enterprise IT Architects Infrastructure Architects Network Admins Web App Developers IT Compliance Officers LOB Owners DevOps Roles Security concerns as blockers to cloud adoption Mission-critical or dev workloads Moving physical data center to Azure Large managed service providers and highly distributed enterprises Remote workers Bring-Your-Own-Device (BYOD) concerns High privacy concerns Resources: Barracuda Referral Partner Resource: Barracuda University Customer-Ready NGF Materials: NGF on Azure Marketplace NGF on Barracuda Website NGF Datasheet NGF Technical Library NGF Free 30 Day Trial NGF 30 Day Evaluation Guide NGF on Channel 9 SuperHuman Azure MarketPlace Labs Customer-Ready WAF Materials: Video: Selling Barracuda WAF on Barracuda Website WAF Datasheet WAF Technical Library WAF Free 30 Day Trial WAF 30 Day Evaluation Guide WAF on Channel 9 Customer Offers: Free 30 Day Trial NGF WAF For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

Barracuda + Azure Customers For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution. For Internal Use at Microsoft and Barracuda. Not for Partner or Customer Distribution.

Call to Action for Barracuda Referral Partners Educate Evaluate Engage Evolve Learn more about Barracuda security solutions for Azure 2. Get in touch and discover the value of the Barracuda Referral Partner Program 3. Leverage the Barracuda Referral Partner Kit to onboard your customers 4. Complete the Barracuda certification, participate in an apprenticeship, and leverage additional resources For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

Key Resources Barracuda Referral Partner (SI) Resource Barracuda University: https://bu.barracuda.com/ Customer Resources Barracuda NextGen Firewall F Series NGF on SuperHuman Azure Marketplace Labs: https://tryazuremarketplace.com/ NGF on Azure Marketplace: https://azure.microsoft.com/en-us/marketplace/partners/barracudanetworks/ barracuda-ng-firewall/ NGF on Barracuda Website: https://www.barracuda.com/programs/azure/network-security NGF Datasheet: https://www.barracuda.com/assets/docs/dms/ Barracuda_NextGen_Firewall_F_DS_Azure_US.pdf NGF Technical Library: https://techlib.barracuda.com/NG54/DeployOnAzure NGF 30 Day Evaluation Guide: https://techlib.barracuda.com/NGF62/DeployAzure NGF on Channel 9: https://channel9.msdn.com/Shows/Cloud+Cover/Episode-199-The-Barracuda-Web-Application-Firewall Barracuda Web Application Firewall WAF on Azure Marketplace: https://azure.microsoft.com/en-us/marketplace/partners/barracudanetworks/waf/#hourly WAF on Barracuda Website: https://www.barracuda.com/programs/azure/application-security WAF Datasheet: https://www.barracuda.com/assets/docs/Datasheets/ Barracuda_Web_Application_Firewall_DS_Azure_US.pdf WAF Technical Library: https://techlib.barracuda.com/WAF/Azure WAF 30 Day Evaluation Guide: https://techlib.barracuda.com/WAF/EvaluationGuide WAF on Channel 9: https://channel9.msdn.com/Shows/Cloud+Cover/Episode-128-Using-the-Barracuda-Web-Application-Firewall-on-Windows-Azure For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.

Driving Azure Consumption by Removing Security Blockers Network Security on Azure Customer Sales Scenarios Top Use Cases: Unlimited site-to-site VPN tunnels Multi-tier architecture ExpressRoute – providing visibility and control on all traffic Inbound/outbound traffic control with IPS/IDS functionality Access to resources in Azure (unlimited client-to-site VPN, SSL VPN) Current Infrastructure: On-Premises Question: “What is your top concern about migration to the public cloud?” Your offer: “As a first step, consider moving one workload to Azure with added security from Barracuda” Current Infrastructure: Hybrid Question: “How do you manage disparate platforms today?” Your offer: “We can provide more consistency across platforms and improve UX.” Current Infrastructure: Cloud Question: “How can we help make your business more efficient?” Your offer: “We can help you support a broader range of use case scenarios by providing increased security and compliance.” Barracuda Security Solutions for Azure EPG Barracuda Referral Partner Battlecard Application Security on Azure Barracuda Contact: Azure_support@barracuda.com Story: As companies move to the cloud, security concerns can be a roadblock to Azure sales and consumption. Barracuda security solutions running on Azure are best positioned and proven to help any customer accelerate their journey to a safe cloud. Customer Benefits: Barracuda offers the highest levels of protection through their industry-leading security solutions including threat protection for sophisticated attacks, such as zero day, advanced malware, and automated threats. Key Differentiators: Collaborative innovation: Barracuda and Microsoft Time of Azure deployment: 50-80% 2016 Azure Certified ISV Solution Partner of the Year Barracuda Competitors: Fortinet, CheckPoint, F5 Networks, Alert Logic, KEMP Technologies, Cisco Systems Top Use Cases: Application security – protecting custom apps from SQL injection, cross-site scripting, application distributed denial-of-service (DDoS) Azure Active Directory integration ADFS can provide security as well as pre-authentication Load balancing with persistence Data loss prevention Barracuda Referral Partner Call to Action Resources Learn more about Barracuda security solutions for Azure and find out how to grow your security solutions portfolio offerings. Get in touch and discover the value of the Barracuda Referral Partner Program. Learn how Barracuda technologies can support your business and generate new revenue opportunities. Leverage the Barracuda Referral Partner Kit to onboard your customers Complete the Barracuda certification, participate in an apprenticeship, and leverage other resources Barracuda Referral Partner Resource: Barracuda University Customer-Ready NGF Materials: NGF on Azure Marketplace NGF on Barracuda Website NGF Datasheet NGF Technical Library NGF Free 30 Day Trial NGF 30 Day Evaluation Guide NGF on Channel 9 SuperHuman Azure MarketPlace Labs Customer-Ready WAF Materials: Video: Selling Barracuda WAF on Barracuda Website WAF Datasheet WAF Technical Library WAF Free 30 Day Trial WAF 30 Day Evaluation Guide WAF on Channel 9 Customer Offers: Free 30 Day Trial NGF, WAF Target Audience Questions and Azure Impact Customer Profile: Primary buyers are TDMs: CIOs, CTOs, and CSOs; for Azure, C- level executives; for security, IT Manager, VP of IT Security, Director of Security, Network Admin Influencers: Enterprise IT Architects, Infrastructure Architects, Network Admins, Web App Developers, IT Compliance Officers, LOB owners, DevOps roles Horizontal solution, growth in verticals with compliance-driven data, including financial services and healthcare Primary Attributes: Security concerns as blockers to cloud adoption Mission-critical or dev workloads Moving physical data center to Azure Large managed service providers and highly distributed enterprises Remote workers Bring-Your-Own-Device (BYOD) concerns High privacy concerns Interest Generating Questions: What are the top priority workloads that you are moving to the cloud? What are the top use case scenarios where security and compliance are concerns? Do you have highly distributed networks across multiple locations? How do you ensure that your apps meet compliance requirements? Have you ever had disruptions in business operations and services? Azure Impact: Typical deal pulls through: Azure; Sales Cycle: 30 days – 3 months Potential impact: range: $2-10k for NGF and $10-20k for WAF, increases over time once proven (land and expand) Barracuda is consistently a top performing ISV in Azure Marketplace, and is deeply engaged with the Cloud Solutions Architect (CSA) community at Microsoft worldwide Estimated Azure consumption per win: Infrastructure deployed behind Barracuda (workloads unblocked): 30k -80k hours/months Barracuda VMs deployed in Azure Marketplace : 1,500-7,500 hours/month For Internal Use Among Barracuda, Microsoft, and Barracuda Referral Partners. Not for Customer Distribution.