Overview of the Russian Market to Jordan – Opportunities and Challenges Ms. Elena Harvardt COO, Nexen, JTB MBR in Russia

Comparative analysis of travel market dynamics in Russia by destinations Top 20 countries and Jordan Source: The Russia Federal Agency for Tourism

Comparative analysis of travel market dynamics in Russia by destinations 9 months of 2010 9 months of 2010 Source: The Russia Federal Agency for Tourism

Travel Agents and Operators Activity – Number of Tourists The number of tourists contracted by travel agents and tour operators Source: Federal State Statistics Service of the Russian Federation. Rounded to hundreds

Travel Agents and Operators Activity – Market Volume Main indicators of companies involved in tourism business Source: Federal State Statistics Service of the Russian Federation

Segmentation of Outbound Travel from Russia The number of outbound trips by Russian residents by purpose of the trip Source: Border Guard Service of the Russian Federation

Segmentation of Mass Tourism The number of tourists accommodated in facilities of all types Source: Federal State Statistics Service of the Russian Federation

Profile of the Russian Tourist:

Profile of the Russian Tourist: Russian tourists are adventurous – they are active, sociable and looking for new experiences. Destinations with SPA, sports facilities and culinary delights are all increasingly in demand. Russians are extremely susceptible to ‘novelty’: if a destination is marketed and differentiated in the correct way to the correct audience as the new holiday hotspot, it will succeed in the Russian marketplace. They like the reassurance of branded hotels and all inclusive trips.

Profile of the Russian Tourist: Russians book very late – 80% of holidays are sold in the last four weeks before departure. Warm climates with outstanding beaches but which offer much more: SPA facilities and restaurants, combined with the sense of history and culture, all sell extremely well with Russian tourists. MICE facilities and corporate hospitality – Russia’s businesses are increasingly global in their outlook and activities. Education tourism – significant numbers of Russians go abroad to learn foreign languages and other skills.

Seasonality in Russian Travel Industry Public Holidays in Russia

Russian Tour operators, statistic 2011 The number of tourists

ACCESS TO JORDAN 2011 Flights from Moscow to Amman (airport Domodedovo) Royal Jordanian – 3 times per week (Sunday, Tuesday, Friday) Transaero - 1 time per week (September – December) Russian low cost airlines offers domestic flights only

Why Jordan for TO: 1. TOs are highly motivated to promote Jordan destination for the following reasons: a. High profitability b. High percentage of tourists re-visiting the country c. Sufficient list of additional services with higher profitability for a TO on Jordan destination 2. Quality a. Safety and security b. Tourist infrastructure c. Ideal price/quality ration

оn Focus, 2012 Leisure and Health Luxury Travel Pilgrimage Tourism

Leisure and health

Pilgrimage tourism

Luxury travel

Jordan

Thank you