Entertainment & Hospitality Mr. Vogt Travel & Tourism Entertainment & Hospitality Mr. Vogt

Economic Impact of IHG Hotel Video

Travel & Tourism Facts The travel & tourism industries generated $7.2 trillion last year. Two of the fastest-growing industries in world today. Without these industries, each US household would have to pay an additional $950 per year in taxes. Encompass more than 15 related industries 1 out of 11 Americans is employed either directly or indirectly. (Largest private sector employer)

Why People Travel Pleasure Travel Done for rest and relaxation using one’s “discretionary” income. The traveler has complete control over the travel components

Business Travel Travel done as part of one’s job The employer decides when & where employees go, pays for the travel, food and lodgings. Considered the “meat & potatoes” of the hospitality industry. Business travelers usually spend more per trip than pleasure travelers. This travel is usually done during weekdays

Hospitality & Tourism Segments Lodging Food Service Travel Tourism Sports & Entertainment

Hospitality (Lodging) Industry Lodgings are available in many formats: Hotels /motels Full service Hotels & Motor Inns Bed & Breakfasts Business travelers love the privacy, personal service, and atmosphere. Resorts – should be marketed as an “experience” Convention Centers Best in cities with easy access to places, good transportation options, lots of restaurants, activities & attractions Spas Theme parks Casinos

Food Services Competition gives us endless choices, but no matter where we eat—we expect good food at a fair price! Three primary types” Table Service- you sit and a waitress/waiter takes your order and brings it to you. Quick Service – fast food— you order and take yur food with you - this is the largest market On Site Food Services – found in institutional, corporate or educational settings Each offers a variety of food and prices.

Travel Industry Includes businesses that physically move people from one place to another (the transportation industry) Travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel

Tourism Industry Tourism is a big revenue generator for cities, states, and countries. Businesses that organize and promote travel and vacations: Travel agencies Tour operators Cruise companies Meeting and convention planners Conventions & visitor bureaus Local & National Tourism Bureaus Can include fairs, festivals & concerts as well as vacation spots.

Sports & Entertainment Any sports event Recreational Minors Professional Any place that offers entertainment to travelers Museums Theaters Parks

Industry Segment Activity Identify a domestic and international city of your choice and identify two examples for each of the five travel and tourism industry segments. Place your findings in a smart art graphic of your choice.

Example Sports & Entertainment Industry Rochester, NY George Eastman House Frontier Field Kingston, Jamaica Dunns River Falls Putt & Play Amusement Park

Warm-Up What are the 5 segments of the travel and tourism industries? Provide an industry that falls within each segment. Video

Hospitality & Tourism Industry Segments

Niche Marketing Marketing a product such as a hotel stay, restaurant visit, airline flight, tv show, movie, etc. to a specific group of people based on their interests Result of our diverse population TV, Radio channels & travel agencies do this well

Know Your Niche! Types of Travel for Everyone Edu-travel (Do they want to learn!) Geneology Vacations (Do they want to trace family history) AgitourismFarm – (Do they want to you pitch in & farm?) Cooking schools vacations Architectural vacations Museum vacations Travel for the disabled Religious pilgrimages Girls Bonding “Mancations” Beach

More types of Travel Niches Singles Tours Seniors Tours Gay & Lesbian Tours Spas & Health Vacations Road Trip Vacations Family Travel Family Reunions Shopping Tours Romantic Getaways

Travel Themes . Hard Sport & Adventure Travel – Tour activities that require physical strength and endurance for whitewater rafting, snorkeling, scuba diving, off-road biking, mountain climbing, skiing, etc. Video Soft Sport & Adventure Travel- Tour activities require less rigorous exertion, such as a cruise ship tour of Alaskan waterways, holistic health resorts, walking vacation, bird/whale-watching expeditions, Yoga retreats, golf vacations, etc.

Ecotourism “Responsible travel to natural areas that conserves the environment and sustains the well-being of the local people” Providing experiences where one can enjoy the outdoors Working with local people so they benefit financially from the increased commerce There should be minimal/no damage to their environment /economy, etc “Sustainable Tourism” – Travel that does not decrease the amount of resources present at an area.

Technology & Travel On-line travel bookings are on the rise. Large % of business travel still booked with traditional travel agency, but decreasing Many individuals find it more convenient and less expensive to find and book their own travel on-line. On-line booking does limit special/personalized touches but comes with lower prices!

On-lines Sites Priceline.com Orbitz.com Travelocity.com Cheaptickets.com Kayak.com Expedia.com Budget Travel Online Many, Many More!