The Recruiting and Retention Student Experience as an Adult Learner A Holistic Approach at FVTC Catey Frost and Aaron Knapp Adult Student Recruitment and Retention Conference

Agenda Background Importance Pro-Retention SRM Funnel Barriers Timeline Pro-Retention SRM Case Management Advising Model Talking Points Financial Aid Transfer Credits Employment Information Sorting Options/Career Counseling Master Advising Plan Maxient Early Alerts Current process Proposed ideas/collaborations Drop hold/advising Collaborations Faculty Staff Peer Advisors College Ambassadors Industry Partners Communication Strategy SRM NSR Online NSR Case Management Low Test Scores Pell Eligibility First Generation Transparency with Comments Withdrawal Net Beginning course details and/or books/materials needed for a class/project.

Background A schedule design for optional periods of time/objectives.

Importance FVTC Strategic Plan Recruitment, retention, and graduation Adult, non-traditional student satisfaction Introductory notes.

FVTC Strategic Plan

FVTC Strategic Plan (cont)

FVTC Funnel

Barriers Potential barriers include: Finances/poverty Seeds of Hope Emergency Grant Financial aid Scholarships Work/life balance/family responsibilities FVTC Planner One-on-one sessions Time management FVTC Time Management Tool (http://dev.fvtclearninginnovations.com/TEAS/TimeManagement Chart/index) Expectations Master Advising Plan Program Layout Program Plan Advisement Report New Student Registration

Barriers continued Student attrition Peer Advisors Case Management Outreach Digital literacy or lack thereof Teaching and Learning Center Lab Instructors Low test scores/prep courses Advanced Learning Program Tutoring Institutional connection and/or satisfaction Advisor/Student relationship building Student Life Resources

Timeline Assessment of student processes (2012) SRM research and purchasing (Fall 2014) Statmats Communication Mapping consultation (May 2015) Advising consultant (Spring/Summer 2016) Dr. Charlie Nutt, Keynote Speaker Advising model adoption (Fall 2016) Master Advising Plan (Fall 2016) Maxient/Early Academic Alert strategies (Fall 2016) Peer Advisor/College Ambassador Training (Ongoing 2017; in line with progressive advising philosophy) Objectives for instruction and expected results and/or skills developed from learning.

Programs with Adult Populations

Programs with Adult Populations

Pro-Retention Student Relationship Management (SRM) Relative vocabulary list.

2012-2015 Increased knowledge of funnel – daily awareness Creating common language Website redesign Solidify purpose of website = generate business Ability to measure and make changes according to traffic College Enrollment Objectives

Moving Forward May 2014| Website launch Summer 2014 | Recognized need for better prospect communication Spring 2015 | SRM selected

Moving Forward May 2015 | Statmats Staffing Assessment Recruitment staff weren’t doing the ‘right’ things Fall 2015 | Nurturer & Engage with Prospects Marketing developed plan (protocols, huddles, meetings) Every inquiry-phone call Consistent Capture & record every lead Limit out-of-district recruitment Bigger picture of high school visits Modifications in current roles/ SRM Analyst

Former Advising Model

Case Management Advising Model A list of procedures and steps, or a lecture slide with media.

Example graph/chart.

Example graph/chart.

Financial Aid/Finances Connect with students initially about financial aid, even if to discuss the general process, documents required, or financial concerns Discuss other financial opportunities for students Scholarships Seeds of Hope WTCS Grant funds (if applicable) Financial Coach Outside organizations

Transfer Credits/Advanced Standing Discuss (in-depth) the transfer process Official Transcript request and cost Transfer Information System Advanced Standing procedures

Employment Information/Placement Employment Connections Making a strong connection Mock interviews Resume building

Sorting Options/Career Counseling Workshops One-on-one Motivations (via the Master Advising Plan (MAP)

Master Advising Plan (MAP) A list of procedures and steps, or a lecture slide with media.

Maxient Early Academic Alerts

Collaborations Faculty Staff Peer Advisors College Ambassadors Industry Partners

Ways to Collaborate Team Meetings Informal team building Cross Departmental Departmental Team Huddles Informal team building Coffee and Conversation Institutional Days In-Service Faculty Days Consistent Meetings

Peer Advising

College Ambassadors

College Ambassadors

Communication Strategy

New Student Registration In-Person and Online In-Person Moving to a college success format Smaller Groups (1-6 students) Focused on time management, task management, motivation, barriers, and pitfalls; ways of being a successful student Transparency and honesty are key Online Students complete online New Student Registration session Have a hold on their account until they meet with an Advisor or Counselor for a one-on-one session; College success is the focal point

Online NSR Registration

Case Management Low Test Scores Pell Eligibility First Generation Transparency with Comments Many non-traditional students fall in these categories Case Management Handbook exists to maintain consistency

Case Management Assess- initial interview, information gathering, and assessment of needs in terms of resources and support Plan – Schedule future meetings, encourage student to be actively engaged with campus and co-curricular activities   Collaborate - Connect student with resources on and off campus.  Collaborate with student along with FVTC faculty and staff to encourage a positive academic experience Implement - Suggest strategies/activities that promote academic improvement and personal growth Monitor – Send progress reports, respond to early academic alerts and contact student frequently Evaluate - Analyze progress. Evaluate practices/strategies and students’ progress.  Determine whether or not practices/strategies were effective and make adjustments to plan for success

Case Management

Case Management

Withdrawal Net Institution is currently working on a “withdrawal net” via PeopleSoft: This will only allow students to drop classes in PeopleSoft after completing a mandatory survey Will use this information to further understand why attrition exists at the institution, specifically with non-traditional students Can query this information to follow up with adult/non- traditional students and discuss their situation and barriers further

Conclusion Takeaways: Strategic planning or direction Identifying and assisting with barriers Tools for success Qualitative and quantitative impact Conclusion to course, lecture, et al.

Questions/Discussion