1970’s American Culture

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1970’s Women’s Fashion =1970’s fashion= =Early 1970’s= =Late 1970’s= =Platform shoes= =Miniskirt= =Hairstyles= =Punk= =Cosmetics= =Jordache=

=1970’s fashion= Began with a continuation of the mini skirts, bell-bottoms and the androgynous hippie look from the late 1960s. These include platform shoes which appeared on the fashion scene in 1971 and often had soles 2-4 inches thick. These were worn by both men and women. Wide-legged, flared jeans and trousers were another fashion mainstay for both sexes

=Early 1970’s= Jeans remained frayed, and the tie dye shirts and Mexican peasant blouses. In addition to the mini skirt, mid-calf length dresses called "midis" and ankle-length dresses called "maxis". A variety of the "maxi" was the high-necked "granny" dress. This was typically worn with lace-up boots and chokers. Jeans waistlines lowered to 4 inches or even less as "hip huggers" with "bell-bottoms" became the height of denim fashion.

Jordache Jeans

=Late 1970's= Neckties became wider and bolder, and shirt collars became long. The zippered jumpsuit was popular with both men and women. Neck-scarves were also used. Skin-tight Spandex trousers, tube tops, and slit skirts were popular for a while at the very end of the decade. There was a brief craze for transparent plastic trousers worn with leotards underneath. Silk blouses, spaghetti-strapped tank tops and shirt-waist dresses were also worn.

Fashion Pictures

=Platform shoes= Soles 2-4 inches thick became the style for both men and women. Another trend for both sexes was the fitted blazer, which flared slightly at the hip. The buttons were covered and the lapels wide. Teenage girls and young women the crop top was often worn, sometimes with a halter neck or else tied in a knot above the midriff. hip-huggers were replaced by the high-waisted jeans and trousers with wide, flared legs.

Miniskirt

=Hairstyles= Other hairstyles of the early to mid 1970s included the wavy "gypsy" cut, the layered shag, and the "flicked" style in which the hair was flicked into resembling small wings at the temples, punk singer Debbie Harry of Blondie sparked a new trend with her shoulder-length, dyed platinum blonde hair worn with a long fringe (bangs).

=Punk= Punk as a style originated from London from the designer Vivienne Westwood and her partner Malcolm McLaren. Punk had at its heart a manifesto of creation through disorder. Punk fashion can be traced to the ripped jeans, torn t-shirts, scrappy haircuts, and worn and torn leather jackets sported by members of the Sex Pistols. bands had shown up in cities across the world. Some small elements that spoke of a person's punk roots were safety pins, black PVC or tartan bondage trousers, leopard-print t-shirts.

=Cosmetics = -Daytime "natural look“ -Evening “sexualized glamour” -Cosmetic items that were typically omitted during this era included: Mascara Lip Liner Artificial Eyelashes Heavy Cakey Matte Foundations

Cars Ford Torino Ford Pinto Chevrolet Vega AMC Gremlin Pontiac Firebird Pontiac GTO Ford Mustang

1970’s Celebrities Al Pacino Pacino 2 Dustin Hoffman Hoffman 2 Clint Eastwood Eastwood 2 Sylvester Stallone Stallone 2

Al Pacino best known for his role as Michael Corleone in The Godfather trilogy During the 1970s, Pacino had four Oscar nominations for Best Actor for his performances in Serpico, The Godfather Part II, Dog Day Afternoon, and ...And Justice for All.

Pacino (cont.) Won an Oscar in 1993 for his leading role in “Scent of a Woman”. Has also won 3 Golden Globes.

Dustin Hoffman Has a reputation for being difficult to work with. He was voted the 28th Greatest Movie Star of all time by Entertainment Weekly. Was an L.A. high school classmate of Johnnie L. Cochran Jr.

Dustin Hoffman (cont.) In 1974’s "Lenny" (1974), Hoffman was nominated for an Academy Award for his complex, multi-dimensional portrait of hard-driving social comedian Lenny Bruce.

Clint Eastwood Ranked #2 in Empire (UK) magazine's "The Top 100 Movie Stars of All Time" list. At age 74, he became the oldest person to win the Best Director Oscar for Million Dollar Baby (2004). His expressions like "Do you feel lucky, punk?" and "Go ahead, make my day“ from “The Dead Pool” movie, have been used as quotations in the daily life of English-speaking.

Eastwood (cont.) For two consecutive years, Clint directed two out of the four actors in performances that won them Oscars: Sean Penn (Best Actor for Mystic River (2003)) and Tim Robbins (Best Supporting Actor for Mystic River (2003)) in 2004, and Hilary Swank (Best Actress for Million Dollar Baby (2004)) and Morgan Freeman (Best Supporting Actor for Million Dollar Baby (2004)) in 2005.

Sylvester Stallone Sylvester Stallone's lazy eyes and slurred speech, were the result of paralysis in the left side of his face. It was caused by birth. Sylvester Stallone was ranked #92 in Empire (UK) magazine's The Top 100 Movie Stars of All Time list; on October 1997.

Stallone (Cont.) Sylvester Stallone wrote and produced all the Rocky movies. Shortness of breath while filming Rocky, made Sylvester, a long time smoker of Cigars, quit smoking. Sylvester Stallone earned $23,000 for the film Rocky in 1976.

Movies

TV Shows Good Times All In The Family Happy Days

Music Arena Rock Disco Funk

Arena Rock Aerosmith Led Zeppelin The Who Boston KISS

Disco Bee Gees ABBA KC and the Sunshine Band

Funk George Clinton and the P Funk All Stars Earth Wind and Fire Commodores The Ohio Players

Fads Pop Rocks Tang Glass Eating Pet Rock Waterbeds Acupuncture Rocky Horror Picture Show Silly String Sea Monkeys Disco Bean Bag Chairs Tiger Beat Farrah Fawcett(Charlie’s Angels) Play doh CB Radio Pong Lego’s Roller Skates Smiley Easy Bake Oven

Play-Doh Play-Doh was a popular kids toy in the 1970’s made by Joseph McVicker. It is a “dough like” compound made of mostly flour, water, and salt. It can be made into virtually any shape or size.

Bean Bag Chairs Bean bag chairs were a popular furniture in the 1970’s, they are made from different types fabric and stuffed with styrofoam or pellets. They are made for comfort and a laidback feel

Silly String Silly String was a popular child's toy made in the 1970’s and continues to be popular today. It is a flexible, brightly colored plastic string that is shot from a aerosol can. It quickly sets in the air to allow continuous use. It has been banned in some areas due to vandalism.

Pop Rocks Pop Rocks were a popular candy in the 1970’s. These little rock like carbonated candies would pop once you placed them on your tongue. A myth about the candy was that if you ate them and drank soda, the pop rocks would explode in your stomach and kill you. Obviously false.

CB Radio The CB radio is a short distance radio where people can communicate on a selection of 40 channels. CB Radio had a widespread use in the 1970’s. Anyone could use one as it required no license or age. It started the popular phrases “Breaker, Breaker” and “That’s a 10-4 good buddy”

Pong Pong became a big in the 1970’s. It was one of the first video games ever created. It was also the first home video game. It is a 2D game that resembles Tennis, whoever gets the highest score wins.

Lego’s Lego's were a popular child's toy in the 1970’s, they are colorful bricks that interlock with each other to make buildings, cars, and even people. They can be taken apart and used over and over again

Roller Skates As materials and technology advanced, wheels and skates became slicker and faster, and roller-skating became more fun. By the mid-1970s, thousands of roller rinks had opened across the United States. Most rinks combined disco with skating, so patrons could skate under the mirror ball and groove to the music of K. C. and The Sunshine Band while they strutted their stuff.

Disco In the 1970s, disco arrived armed with keyboards, drum machines, sugary lyrics, and extended dance breaks. Artists such as the BeeGees, ABBA, and Donna Summer made their way into the hearts of people in America. Bell-bottom pants, feathered hair, and big sunglasses were all disco accessories. Most people knew the lyrics to "Stayin' Alive“. Disco music, disco dancing, and disco culture usually get a bad rap for being frivolous and over the top, but today's pop, techno, and club music all have their roots in disco.

Pet Rock California entrepreneur Gary Dahl was joking one night in 1975 about the perfect pet. It wouldn't eat, make noise, or need to be potty trained and that a rock would fit the bill. Everyone laughed, but within two weeks, he had written The Pet Rock Training Manual and marketed the idea at a trade show. A story in Newsweek and an appearance on The Tonight Show followed, and, within a few months, a million pet rocks had sold for $3.95 a piece. Dahl made a dollar for each rock sold, making him an instant millionaire.

Smiley The graphic was popularized in the early 1970s by Bernard and Murray Spain, who seized upon it in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase "Have a happy day"

Sea-Monkeys are a true miracle of nature Sea-Monkeys are a true miracle of nature. They exist in suspended animation inside their tiny eggs for many years. The instant-life crystals, in which the eggs are enclosed, preserve their viability and help to extend still further their un-hatched life span! Sea-Monkeys are real Time-Travelers asleep in biological time capsules for their strange journey into the future! Sea Monkeys

Easy Bake Oven This iconic toy was introduced by Kenner Products, a Cincinnati, Ohio based toy company in 1963 . Often cited as a favorite childhood toy by women and men alike, Easy-Bake has even served as the inspiration for the careers of celebrity chefs such as Bobby Flay . The early models were designed to look like miniature ovens. Later models were designed to look like microwave ovens.

Inventions Floppy Disk Pong Ethernet Post-it note Rubik’s Cube VisiCalc Sony walkman

Events 1975 1976 1977 1978 1979 1970 1971 1972 1973 1974

1970 Kent State Massacre NFL and AFL merge leagues Nation celebrates Earth Day Nixon asks for 18 years old to be able to vote Janis Joplin and Jimi Hendrix die

1971 Cigarette Advertising is banned on TV Supreme Court upholds busing for desegregation 26th Amendment is passed Military look is in as well as hot pants

1972 Watergate scandal starts I’m Ok you are Ok(shut up Marissa) MASH and Sanford and Son start Bobby Fisher beats Boris Spassky in chess Munich Olympic tragedy

1973 OPEC imposes oil embargo Oregon first state to decriminalize marijuana Pet Rock Roe v. Wade Backgammon, CB radios, and Martial Arts Billy Jean King beats Bobby Riggs

1974 Mr. Bedwell is born: A national holiday in France is held, not in the US, though. Evil Knievel Girls are allowed in little league 55 mile an hour speed limit is inacted String Bikini is in fashion Nixon Resigns “I am not a crook.”

1975 VCR Betamax is introduced Disposable Razors Leisure Suit is big Spiderman and skateboards are big America ends its role in Vietnam Inflation is at 14%(5-6% on average) Thrilla in Manilla- Ali beats Frazier

1976 Women are allowed into NASA California first to legalize a living will. Amy Carter attends a black public school Capital punishment is constitutional Farrah Fawcet posters are a big hit Apple computers starts

1977 Son of Sam killer is arrested Love Boat premieres Spanking is ruled Constitutional by teachers, still no word on Capital punishment, but there is hope. Payton sets a record with 275 yds. Rushing Roots attracts a wide audience

The Ford Torino Produced by the ford company between 1968 and 1976. The Torino was built from the start with plenty of power and comfort with standard equipment v-8 engines from the small block 302 to the big block 390 and 428 Cobra Jet introduced in 1969. Starsky and Hutch drove a ford Torino in the hit TV series.

The Ford Pinto The Ford Pinto was a subcompact car beginning on September 11, 1970, and continued through1980. On February 20, 1971, the much-anticipated Pinto made its public debut at the Chicago Auto Show. Five days later, it went on sale, and, like the sedan, it was met with strong customer demand.

The Chevrolet Vega A subcompact, four passenger automobile that was introduced on September 10, 1970, the day before the Ford Pinto.

The AMC Gremlin Produced between 1970 and 1978, the AMC gremlin was the first domestic-built American subcompact car. During its era, the gremlins performance was considered to be above most subcompact cars. It could reach 0 to 60 miles in 12.6 seconds.

The Pontiac Firebird Started in 1967, the firebird was built by the Pontiac division of general motors in 1967. The Firebird was introduced the same year as the Chevy Camaro.

The Pontiac GTO Manufactured by Pontiac, the GTO was built in 1964 and is considered to be the first true muscle car.

The Ford Mustang Manufactured by the Ford company in 1964 Began production on March 9, 1964 and the car was introduced to the public on 17 April, 1964 at the New York World's Fair.

1978 First test tube baby is born in England Limits on indoor smoking passed in Iowa and New Jersey Garfield is born First black Mormon priest is ordained Animal House debuts Jim Jones disciples commit suicide: Oh Yeah!

1979 Chrysler is bailed out Three Mile Island Accident Prime Rate 15.75% Dukes of Hazzard premieres California starts gas rationing on alternate days

Men’s Fashion Platform Shoes Disco Look Punk Hippie Look Hairstyles Teens Stores

Men’s Fashion Platform Shoes appeared in 1971 soles 2-4 inches thick provide added height but, they seem to have been worn primarily for the sake of attracting attention Celebrities wearers were David Bowie and Elton John

Men’s Fashion Disco Look This style was made famous in the 1977 film Saturday Night Fever which starred John Travolta Included: three-piece suits, platform shoes, and even roller skates

Men’s Fashion Punk Originated from London from the designer Vivienne Westwood and her partner Malcolm McLaren Safety pins became nose and ear jewelry The Sex Pistols made this look famous

Men’s Fashion Bell bottoms Head bands Sandals Tie-dye Hippie Look Bell bottoms Head bands Sandals Tie-dye Native American Influences

Men’s Fashion Hairstyles Long side burns were definitely in with full eyebrows and long mustaches. The afro was also still popular in the 70’s

Men’s Fashion Teens carry a pack of cigarettes under the sleeve was seen as a fashion trend for teen boys baseball jerseys or "baseball sleeves"

Companies starting in the 70’s Men’s Fashion Companies starting in the 70’s American Eagle Outfitters- 1977 Banana Republic- 1978 Nike- 1972 Footlocker-1974

Good Times Good Times was a show that came out in 1974. The show talked about subjects from an African American point of view. The topics they were talking about were generally not talked about on T.V. The topics ranged from gun violence to bullies. The phrase that became popular from the show was Dynomite.

All In The Family The Most controversial and most watched show of the 1970’s. Show was very controversial due to its use of ethnic slurs. Show was about the father Archie and his complaints about his job, and his problems with other people. The writers/ creators of the show were putting controversial things into the show to tell people about bigotry.

Happy Days Happy Days came out in 1974. Show followed the lives of the Cunningham family during the 1950’s. The show was not popular at first but gained momentum during it’s second season. The show became popular the more that Fonzie appeared in larger scenes. Fonzie was the cool character of the show.

FLOPPY DISK (1971) Inventor: Alan Shugart (IBM) Originally called “Floppy Disk” and nicknamed Floppy. Provided easy physical means of transporting data from computer to computer

PONG (1972) Inventor: Atari first generation video game released originally as a coin-operated arcade game. based on the sport of table tennis (or "ping pong" )

ETHERNET (1973) Inventor: Robert Metcalfe system for connecting computers within a building using hardware running from machine to machine. It differs from the Internet, which connects remotely located computers by telephone line, software protocol and some hardware.

POST-IT NOTE (1974) Inventor: Art Fry while listening to a sermon in church, he came up with the idea of using the adhesive to anchor his bookmarks. Did not become worldwide until 1980.

RUBIK’S CUBE (1974) Inventor: Ernő Rubik Originally called the “Magic Cube” . For the puzzle to be solved, each face must be a solid color.

VISICALC (1978) Inventor: Dan Bricklin and Bob Frankston VisiCalc was the first computer spreadsheet program.

SONY WALKMAN (1979) Inventor: Kozo Ohsone, general manager of the Sony Tape Recorder Business Division Portable cassette player.

SIMON (1978) Inventor: Ralph H. Baer and Howard J. Morrison (Milton Bradley) The unit lights these buttons in a sequence, playing a tone for each button; the player must press the buttons in the same sequence.