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Presentation transcript:

WELCOME! 

What theme could your shoes have? What TV programmes do they watch? How will your shoes be different from shoes that are already on the market? How old are they? Hobbies? Male / Female? What branding / marketing will appeal? What magazines do they read? Who is your target market? How will you advertise? How does your shoe affect the body? Free? Celebrities? What theme could your shoes have? Is your shoe for Sport or Fashion? What are the current fashion trends? What colour? What style?

What are the current fashion trends? As expected, the shoes for the new season are very various: from the comfortable moccasins to the colorful thick platforms with straps, studs and fringes. Not lacking are neither the knee-high sandals nor the bright floral motives and metallic colors. Topical are as the sports shoes and slippers, as well as the killer high shoes with a sharp point. Icing on the cake are the leopard accents that directly take us to the jungle. The current colors in the shoes cover the entire range. There is almost no color that is not included in the collections of the leading designers. With the strongest presence, however, are the bright colors. They give an exquisite look and playful mood even to the low sandals. The sneakers are even more attractive, with high platforms and combinations of amazing colors, various caps and metal elements.

What TV programmes do they watch? Turkish Teenagers often watch music programmes like The voice of Turkey, X Factor and reality shows. Some girls watch football matches and sport programmes. Teenagers watch also programmes about celebrities and travel. Girls are interested in music and sport. They have their favorite boys band and singers. They like to go shopping. They love traveling and sightseeing. Girl most often read magazines related to fashion, travel and sport. They like reading the gossips about celebrities.

How will your shoes be different from shoes that are already on the market? Shoes named Comeshoes are designed for teenage girls aged 15-16. They are comfortable and stylish. Comeshoes shoes are in various colours and size . The budget for the shoes is 1.000.000 . The shoes are affordable for young girls. They are one of the kind. They refer to the prevailing world there are no shoes like these. They also differ in their appearance. Comeshoes shoes are now on top . They are worn by the biggest stars of the 21st century.

Free? Celebrities? The celebrity who we have chosen is Katheryn Elizabeth Hudson (Katy Perry). We have chosen her because she is a young and famous star. She has a lot of fans among teenagers. She is not just a singer but she is also an actress and composer . She has recorded a lot of videos and she is actualy on top. She has good style so people want to have the same shoes and clothes as her.

What theme could your shoes have? Shoes designed by us contain the theme of our project ,”Together through Tourism”, and the European theme. How does your shoe affect the body? In our shoes you can look unique and stylish, feeling comfortable. You can go for long walks and still look amazing.

How will you advertise? WE HAVE 1 000 000 £ FOR ADVERTISING: 250 000 £ FOR CELEBRITIES, 150 000 £ FOR INTERNET ADVERTISING, 250 000 £ FOR TV ADVERTISING, 80 000 £ FOR 50 BILBOARDS, 250 000 £ FOR PROJECT AND MATERIALS, 20 000 £ FOR 2000 FLYERS.

What branding / marketing will appeal? - OUR BUDGET, - CELEBRITIES, - BILBOARDS, - PROJECT, - TV ADVERTISING, - INTERNET ADVERTISING, - FLYERS.

TV Advertisement Story board Scene 1 Scene 2 Scene 3 Scene 4 Scene 5 Description Description Description Description Description 1.One day a sad and unpopular Katy decided to go for a walk. 2.Unfortunately, the heel of her shoes has broken! Scared Katy had no idea what to do. 3.Suddenly she noticed the small shop in the lane which she had just passed. And in the shop window there was a pair of shoes- Comeshoes! 4.Immediately she thought she had to buy them. 'Wow! I'm lucky!'- Katy thought. 5.She left the shop with a new pair of shoes as a famous star. Everyone was staring at her admiring her new extraordinary look.

Our Logo

Our Shoe Design

Thank you for your attention  rÜzgarlıbahce secondary school