Positioning Power BI

Business Intelligence for everyone Power BI Business Intelligence for everyone For BI to deliver maximum value, all Information Workers must participate: Broad access to uncover and share insights Power BI is: SaaS based, making it quick to implement broadly Integrated with Office 365, making collaboration straightforward Priced to drive broad adoption 3rd wave End user BI Everyone 2nd wave Self-service BI Analyst to end user Business intelligence, or BI, has come a long way. During the first two “waves” of business intelligence, IT professionals and business analysts were the keepers of BI. They made BI accessible and consumable for end users. While this approach still applies to complex business intelligence needs, today there is a new “wave”. This third wave of BI makes BI available to every kind of user. Today we’re going to discuss Power BI, which is a third-wave solution. Power BI enables EVERYONE to collect, analyze, visualize and publish data. This third-wave has the potential to expand the reach of analytics to more users than ever before. Existing analytics platforms and tools can be extended, instead of being replaced, by full-featured solutions like Power BI. Power BI directly connects to existing on-premises data, such as Analysis Services tabular models that were created by business analysts in collaboration with IT. Microsoft Excel and the new Power BI Desktop work hand-in-hand with Power BI, publishing reports and models created by business analysts and getting them more easily in the hands of the business users who can gain insight and take action. 1st wave Technical BI IT to end user 2

From insight to action Data Action Automation What should I do? Build 2015 1/29/2018 9:38 AM From insight to action Data What should I do? Decision Action Automation Recommendation What will happen? Why did it happen? Data driven intelligence is a set of questions that you answer from data. There are four such questions – What happened, Why did it happen, What will happen, and What should I do. We set out to build what it takes to answer these questions, with enterprise data. What happened? People & Insights © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Cortana Analytics Suite Power BI Microsoft Cortana Analytics Suite Information Management Big Data Stores Machine Learning and Analytics Dashboards and Visualizations Business apps Custom apps Sensors and devices Power BI Azure Data Factory Azure Machine Learning Personal Digital Assistant People Azure Data Lake Cortana Azure Data Catalog Azure HDInsight (Hadoop) Perceptual Intelligence Azure SQL Data Warehouse Face, vision Speech, text Azure Event Hub Azure Stream Analytics Automated Systems Business Scenarios Recommendations, customer churn, forecasting, etc. 4

Building on your existing BI investments Power BI Building on your existing BI investments Excel The standard among Business Analysts Easily migrate the data and underlying models from Excel SQL Server Analysis Services DAX Compatibility SQL Server Reporting Services SSRS output can be pinned on Power BI dashboards Model Analyze & Author Deliver Consume Cloud On-premises POWER BI GATEWAY SQL Server Analysis Services SQL Server Reporting Services Excel Power BI Desktop Report Builder Datazen Publisher Mobile Web Your Apps Power BI 5

Differentiating Features Power BI Differentiating Features Data access, mashups, and transformation in Power BI Desktop Pre-built dashboards and reports for popular SaaS solutions Intuitive data exploration using natural language query Secure, live connection to your data sources, on-premises and in the cloud Real-time dashboard updates Windows iOS Android HTML 5 Power BI’s key features? ·       Power BI Dashboards. Customers can see all their data through a single dashboard. Live Power BI dashboards show visualizations and KPIs from data that resides both on-premises and in the cloud, providing a consolidated view across their business regardless of where their data lives. ·       Natural Language Query. Simplifying how customers interact with data, natural language query is built into the dashboard, allowing users to type questions and receive answers from data in the form of interactive visualizations. Customers can also explore their data further by drilling through the dashboard into the underlying reports, discovering new insights that they can pin back to the dashboard to monitor performance going forward. As part of this experience, new visualizations have been added including combo charts, fill maps, gauges, tree maps, and funnel charts, as well as new formatting capabilities. ·       Power BI Desktop. Power BI Desktop is a powerful visual data exploration and interactive reporting tool. It provides a free-form canvas for drag-and-drop exploration of your data and an extensive library of interactive visualizations, while streamlining report creation and publishing to the Power BI service. ·       Connect from the cloud to on-premises data. With the Power BI connector for Analysis Services customers can create a secure connection to SQL Server Analysis Services from Power BI. When customers view and explore dashboards and reports, the system will interactively query the on-premises cube to fetch the data using the customer’s credentials. With this hybrid solution, customers can continue to manage and secure your data on-premises, removing the need to have data reside in the cloud. Power BI can also connect to a wide variety of other on-premises data sources and set a schedule for updating the data in their reports and dashboards. ·       Power BI Mobile apps. Power BI native apps for Android, iOS, and Windows allow users to monitor important changes in their data and share and collaborate with colleagues. ·       Power BI content packs. Pre-built solutions for popular services as part of the Power BI experience makes it easy for users to visualize and analyze their data in minutes, A subscriber to a supported service can quickly connect to their account from Power BI and see their data through live dashboards and interactive reports that have been pre-built for them. 6

Connects to the Data That Matters to You Power BI Connects to the Data That Matters to You Data sources include Dynamics Marketing Azure Audit Logs Application Insights SQL Database Auditing Azure Mobile Engagement Microsoft Dynamics NAV Microsoft apps & SaaS e.g. Dynamics, Office 365, Visual Studio Online, System Center, … 3rd party apps & SaaS e.g. Salesforce, Marketo, Zendesk, Adobe, Quickbooks, Custom Microsoft databases & data services e.g. SQL Server Stream Analytics, SQL Data Warehouse, Excel, HDI, … 3rd party databases and data services e.g. Oracle, Teradata, DB2, PostgresSQL, Hadoop, MySQL

Market leadership recognized by analysts Power BI Market leadership recognized by analysts “Microsoft Power BI leads the Agile BI pack.” – Forrester “BI leaders can now consider Power BI ready for broad deployment without waiting for a change in corporate policy for Office.” – Gartner “Microsoft’s new, partner- friendly approach to Power BI expands the Microsoft ecosystem, giving BI users improved functionality and options for mobile and prebuilt solutions.” – Gartner “Microsoft Power BI leads the Agile BI pack. Throughout the history of the BI market, Microsoft has dominated and will continue to dominate the market with Excel, the de facto and most commonly used BI platform around the globe.” – The Forrester Wave: Agile Business Intelligence Platforms, Q3 2015 “BI leaders can now consider Power BI ready for broad deployment without waiting for a change in corporate policy for Office.” ·       “Power BI's enhanced self-service data preparation, data discovery, business-user-oriented dashboards with a streamlined workflow in a single, low-cost package give BI leaders an alternative from a single vendor as it matures through frequent releases.” ·       “Consider Power BI as an alternative for data discovery and dashboard deployments, particularly when the requirement is to combine cloud and on-premises data sources.” ·       “Microsoft’s new, partner-friendly approach to Power BI expands the Microsoft ecosystem, giving BI users improved functionality and options for mobile and prebuilt solutions.” -- Gartner: New Microsoft Power BI Is an Enhanced Offering at a Compelling License Price http://www.forrester.com/pimages/rws/reprints/document/116447/oid/1-WF496G http://www.gartner.com/technology/reprints.do?id=1-2MI0JEC&ct=150903&st=sb Forrester Wave: Agile Business Intelligence Platforms, Q3 2015 Gartner: New Microsoft Power BI Is an Enhanced Offering at a Compelling License Price 8

Custom Data Visualizations Unlimited possibilities Download and import Made for the Community by the Community Use in Power BI Desktop or Power BI.com Create new custom visual with Developer Tools https://app.powerbi.com/visuals Developer Tools https://support.powerbi.com/knowledgebase/articles/750213

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