Franchise Program Intro Call

The Journey – How it All Started? Phoenix Dallas Atlanta Nashville Seattle Charlotte

30 million small businesses in the US – Small Business Association Market Opportunity  Bloomberg reports the local advertising market is estimated at $133 billion in the U.S. in 2011 30 million small businesses in the US – Small Business Association Tremendous Margins and Significant Cash Growth Potential – Strong Welcomemat Services Business Economics ITEM 19 **Local marketing trends talked about by global news outlet – Very Hot Market Space ** Current news trends

confused PPC competition Visibility expensive image Deals - Coupons

75-85% of Local Business Revenue Comes From “REGULARS” or repeat customers

Direct-Response Marketing To Highly Qualified Targets Approximately 1 in 5 people move every year! That’s 20% of the United States population New Residents are 5 times more likely to become loyal customers Approximately 1 in 5 people move every year! That’s 20% of the United States population New residents are 5 times more likely to become loyal customers According to the Yankelvich Group 40% of movers even change toothpaste brands

Welcomemat Package

Market Analysis – Geo-sourcing

TRANSFORMED THE “OLD” PUNCHCARD INTO A MOBILE PUNCHCARD

Building Welcomemat Services Brand and Technology Integration with PunchPoints

A System for Loyalty 1. 4. 2. 5. 6. 3.

Competitive Advantages – Coupon Programs Couponing and Discounting vs Loyalty Anti-coupon Junk Mail vs technology & intelligence

Competitive Advantages – Welcoming Programs Technology vs Print & Mail Shop Patented Technology Mobile and Social platforms Sales-based leadership - culture Superior growth in space National Partnerships Item 19 Local and NO JUNK MAIL

Welcomemat Services Path to Franchising 2010 2010 2011 2014 Expands Corporately to 12 Markets in Southeast Dave Hood 2003 Outside Investors invest in the previous success of company and capitalize the brand for national franchise expansion Begins Franchise Roll Out – Signs 6 Units Opening in Second Half of Year – Sells Out Indianapolis 51 Total Units – 42 Franchised

WHAT MAKES A GREAT WELCOMEMAT FRANCHISEE Sales and business development experience Gregarious, intelligent, empathetic, consultative (Day in Life) Knowledgeable about and interested in their community Great concept for women & men & couples Working, networking and prospecting in the community

A SAMPLE OF WELCOMEMAT FRANCHISEES PAST LIVES Advertising Sales – Outdoor Advertising Company Sales Manager - Technology Company Real Estate Agent/Broker Insurance Sales – Global Insurance Provider General Manager – Hospitality and Hotel Group Non-Profit/Sports – Church Planter, golf pro, tennis pro Copier and Print Hardware Sales – Large Hardware Manufacturer B2b Franchise for Cost Reduction – Franchising Business Development – Automotive Finance Company, Medical Sales, paper/envelopes VP Business Development/Marketing – National Food Company

THE POWER OF COMPOUNDING RECURRING REVENUE MODEL - build equity with every customer - create multiple for valuation - leave for vacation and still collect ongoing revenue

Low Investment Franchise & Home-based with Recurring Revenue Stream   TYPE OF EXPENDITURE AMOUNT Initial Franchise Fee2 $41,800 Vehicles3 $0 to $1,000 Furniture and Fixtures4 $0 to $750 Office Supplies5 $150 to $250 Computer Hardware and Software6 $0 to $2,500 Telephone and Combination Printer/Fax/Scanner7 $0 to $500 Telephone and Mobile Phone Service, High Speed Internet 8 Bookkeeping Services Set Up Fee9 $850 Business Licenses & Permits10 $100 to $500 Professional Fees11 $1,000 to $3,000 Start Up Kit12 $200 to $500 Insurance $300 to $1,200 Training Expenses13 $1,800 to $4,000 Initial Launch Marketing14 $500 to $1,000 Additional Funds – 3 months15 $10,000 to $25,000 Total16 $56,000 to $83,000 *Net worth - $100k+

ADDITIONAL BENEFITS OF THE WELCOMEMAT FRANCHISE Home-Based & Low Investment Flexibility – Community Based Benefit of empirical sales data and redemption information Access to patented technology Complete fulfillment operations Access and use of proven easy-to-use systems and processes – nearly a decade in development Protected and Exclusive territory Access to shared information from other operators Franchisor R & D

*ITEM 19 EARNINGS CLAIM = YES *Last year FDD identified all of our franchisees being cashflow positive by 2nd mailing *WHO’S OUR CANDIDATE – POTENTIAL EARNINGS *GREAT VALIDATION FROM FRANCHISEES *DISCOVERY DAY TO AWARD % (2013) - 80% *GREAT VALIDATION FROM END-USER CLIENTS http://www.youtube.com/user/welcomematservices

TERRITORIES Available Areas - Boston & Surrounding Territory Size = 2000 Movers Per Mo Defined in Contiguous Zip Codes Size is dependent on 12 month avg of movement in geography Available Areas - VA & DC Suburbs Some of the best territories in the US are still available but being awarded fast *Not registered in Hawaii or Dakotas

Franchisee Validation Welcomemat Services Franchise Award Process (45-60 days) Intro Call -Learn More? Unit Economics Call Review Unit Economics Franchisee Validation Discovery Day Award Committee 1 2 3 4 5 6

TEA REFERAL FEE $26,000 – Single Unit

Initial Contact – Tarra Driggers Welcomemat Services 3348 Tower Place Suite 1095 Atlanta, GA 30326 404-841-2226 x117 for franchising Initial Contact – Tarra Driggers tdriggers@welcomematservices.com Brian Mattingly – CEO 404-841-2226 x113 bmattingly@welcomematservices.com