Non-EU Full Degree Student Recruitment Una Watkins Assistant Director - International Stduent Recruitment UCD International With Panel: Enda Carroll, Assistant Director America’s and Study Abroad Lorraine Woods, Regional Manager (South Asia) Deirdre Healy, Regional Manager (Asia Pacific) Aisling Tiernan, Regional Manager (Middle East & North Africa)

Overview: Key trends from the China, US, India and South East Asia, including international students’ priorities when choosing a university abroad (with view to our competition is) How we 'access' International students in non-EU markets and information sources most likely to influence their decision (channel management) How to improve your messaging to target International applicants Key market developments influencing the competitive environment ahead

China

China

USA

USA

India

India

Southeast Asia

Southeast Asia

Context: International Student Recruitment Cycle Promotion   Submission of application Application Offer issued Conversion Commitment On-boarding Registration/ Arrival Awareness Raising Contact On–course (Careers/ Alumni) Post–course Graduation

UCD International Non-EU Student Recruitment Full-degree Non-EU Student Recruitment How? Regional management Channel management Process management Relationship management Attractive programmes and packaging A distinctive, attractive selling proposition Academic engagement in recruitment

UCD International Non-EU Student Recruitment Full-degree Non-EU Student Recruitment How? Regional management Channel management Process management Relationship management Attractive programmes and packaging A distinctive, attractive selling proposition Academic engagement in recruitment

Full-degree Non-EU Student Recruitment Channel Management Full-degree Non-EU Student Recruitment Type? How? Where Critical? Where Important? Agent Agent Engagement (visits to agent offices, attendance at agent fairs etc.) India, China, Southeast Asia, East Asia, Nigeria Russia, Kazakhstan, Turkey Collaborative Programmes University Partners China Southeast Asia Sponsors & Funders Government, Industry, NGO Middle East and Gulf Southeast Asia, Turkey Study Abroad Study Abroad Partners, TPP North America East Asia ‘Direct’ Recruitment Recruitment Fairs, Google Hangouts All Markets Pathway Programmes IFY, PMP China, Middle East and Gulf Southeast Asia, East Asia High School Programme US High Schools, Direct

How to improve your messaging to target International applicants? Clarity and consistency of messaging (in a very competitive market place students can get overwhelmed and our messaging can be lost) Tailoring messaging to the market… with respect to: University Reputation & Profile Programme Reputation & Profile (Accreditation, Academics, any Unique Selling Points relative to internships, access to illustrious alumni) Destination Ireland & Dublin (Safe, Friendly, stay-back visa) Career Opportunities Scholarship and Funding Opportunities (where appropriate)

Key Market Developments Competition among leading study destinations Emerging study destinations expanding capacity but also actively recruiting abroad Intra-regional mobility and competition from regional hubs Global Demand 2015 Estimates have it that there are about five million students studying outside of their home countries today 2025 The world’s population of international students will reach eight million by 2025 – this is a projected growth rate of 60% in overall global mobility over the next decade (OECD) Brexit UCD Profile & Reputation Foreign exchange rates influence demand for study abroad. US and UK has become significantly more expensive – between 20–40% more – for students from a number of important emerging markets Growth of the middle class in emerging economies (India, Nigeria, and Indonesia) 2015 Estimates have it that there are about five million students studying outside of their home countries today (an increase of nearly 67% from the three million students that did so in 2005). Global economies, currency movements and Ireland’s Economic Outlook