Hot Technology: Head-Up Displays

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Presentation transcript:

Hot Technology: Head-Up Displays

AR, lower costs rejuvenate concept Augmented Reality makes it interesting for premium vehicles. Low-cost “combiner” tech makes it affordable for mainstream buyers. Need to limit driver distraction jogging OEM interest. Major suppliers provide HUDs, such as Bosch, Continental, Delphi, Denso and Nippon Seiki.

Strong Growth Ahead Worldwide, 10 OEMs offer HUDs on 19 models. 1.5 million global sales forecast in 2014. 5 million sales predicted in 2018. Half of growth expected to be low-cost “combiner” systems.

Current Tech Not Exciting

AR Adds New Dimension to Display

‘Combiner’ Makes HUDs Affordable

CONTACT US TODAY: LISA WILLIAMSON lwilliamson@wardsauto.com 248-799-2642 AMBER MCLINCHA amclincha@wardsauto.com 248-799-2622