Craft Beer Elisabeth Illgen Institut für Lebensmittelchemie 1 Craft Beer Elisabeth Illgen Institut für Lebensmittelchemie Technische Universität Dresden D-01062 Dresden English EBW1 SoSe 2016

Craft Beer Store Dresden 2 Outline What is craft beer? History Technology Different varieties Craft Beer Store Dresden 2 http://www.pixel-media.ch/bierfest/wp-content/uploads/2014/10/US-craft-beer1-640x4101.jpg

“An American craft brewery is small, independent and traditional.” 3 1. What is craft beer? “An American craft brewery is small, independent and traditional.” Small relative speaking annual production of 6 million barrels Independent max. 25% owned by alcoholic drink company Traditional half of alcoholic volume made up of traditional or innovative flavours 3

main difference is the flavour 4 1. What is craft beer? main difference is the flavour continuous experimentation of ingredients don‘t want to appease masses rather want to create special aromas for niche customers 4 https://media2.wnyc.org/i/620/372/c/80/1/beer_and_hops3.jpg

Bavarian Beer Purity Law 5 1. What is craft beer? Bavarian Beer Purity Law only water, malt, hops and yeast are allowed conflict with craft beer trend some brewers experiment with those ingredients a few migrate to countries like the US, where there are less restrictions 5 https://www.franziskaner-weissbier.de/img/pages/brauerei/die-vier-zutaten.w3.jpg

number of breweries gradually decreased homebrewing culture emerged 6 2. History 1970s at the time, breweries mass produced beer with no character and a monotonous taste number of breweries gradually decreased homebrewing culture emerged 1980s the decade of the pioneering microbreweries sold their full-flavoured beers at local communities 6

craft beer phenomenon grew dramatically 7 2. History 1990s & 2000s craft beer phenomenon grew dramatically large craft beer enterprises emerged products are sold worldwide 2010s ~ 4,000 breweries in 2015 in the USA craft beer brewing arrived in Europe, starting in England 2012 – first exhibition in Munich constant craft beer culture development in Germany 7

8 3. Technology 8 http://eng.baltika.ru/i/msg/6320/beer_process_orig.jpg

9 4. Different Varieties Ingredients 9

4. Different Varieties – Beer Flavour Wheel 1010 4. Different Varieties – Beer Flavour Wheel 10 http://www.popsci.com/science/article/2013-01/infographic-day-beersci-edition-beer-flavor-wheel

5. Craft Beer Store Dresden 1111 5. Craft Beer Store Dresden 11 https://craftbeerstore.de/craftbeer-store-dresden

https://craftbeerstore.de/craftbeer-store-dresden 1212 Sources http://www.bierclub.de/aktuell/bierlexikon/was-ist-craft-beer https://www.brewersassociation.org http://www.craftbeer.com http://www.hopfenhelden.de https://craftbeerstore.de/craftbeer-store-dresden http://www.wwnorton.com/college/biology/microbiology2/img/eTopics/sfmb2e_eTopic_1601_1.jpg https://vonfreude.de/craft-beer/ http://www.doppelleu.ch/Craft_Beer.html 12

Thank you for your attention! 1313 Thank you for your attention! 13 http://www.peachstatealetrail.com/wp-content/uploads/Flight.jpg