2017 CAP Workshop Sept 20-21, 2017 Rome, Italy

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Presentation transcript:

2017 CAP Workshop Sept 20-21, 2017 Rome, Italy What Now Service 2017 CAP Workshop Sept 20-21, 2017 Rome, Italy

What Now Service Background Short Video Fast Facts Implementation: Google Partnership and future scaling Development & Contextualization Next Steps

GDPC – Multi Hazard Mobile App Efficient and cost-effective access to first aid and hazard apps informing users about what to do before, during and after emergencies. Puts localized preparedness messsaging directly into users’ hands National societies are able to reach new audiences and mobilize resources … How can we reach more individuals and households at a faster rate?

Designed specifically to complement CAP messages What Now Service Data feed of actionable and contextualized messages on how to prepare and respond to local hazards Designed specifically to complement CAP messages

https://www.youtube.com/watch?v=Tc0P1kX5xJA

What Now – Fast Facts Data feed of actionable and contextualized guidance on how to prepare and respond to local hazards Target audience: individuals and households 20 hazards; 6 urgency levels; 78 languages 192+ countries Messaging complementary to local alerts Available in API for any network platforms utilizing local public alerts

What Now + Google Google Public Alerts ‘Typhoon Warning’ What Now Messages* 1. Prepare to evacuate, and know when and where to evacuate 2. Turn off utilities and gas tanks. Unplug small appliances 3. Never try to drive through flood waters. Turn around and go the other way

Distribution and Scaling API Available for any network platforms utilizing CAP and public alert systems Examples:

Foundation - PAPE IFRC evidence-based, concise, actionable information for disaster risk reduction Harmonized messages for individuals and households on how to prepare and respond to hazards Adapted by National Societies and NDMOs to fit local hazard, culture, and context

Development 78 Languages 20 Hazards: Drought; Earthquake; Flood; Hurricane; Typhoon; Tropical Cyclone; Wildfire; Hailstorm; Extreme Heat; Extreme Cold; Winter Storm; Landslide; Volcanic Eruption; Tsunami & Tidal Surge; Chemical, Biological, Radiological, & Nuclear Emergencies; Pandemic; Active Shooter; more to come! Six Urgency Levels: · Mid-term Forecast (Longer term actions to reduce risks) · Forecast (Shorter term actions to assess and plan) · Watch (Prepare to respond) · Warning (Prepare to respond) · Immediate (Response) · Recovery (Actions taken after event) 78 Languages

Contextualization Content Management System All ‘What Now’ core messages uploaded Log In Follow Contextualization Guide Localize the messages to fit your context Attribution changes to your National Society

Attribution – IFRC

Attribution – NS Contextualized

Once Contextualized … Used in all Google Public Alerts in your area Included in What Now API for other developers Messages can be used for any programming Traditional media Early warning / Early action Public Awareness & Public Education Communications

Next Steps Contextualization Workshops Contact: Regionally Online tutorials GDPC, IFRC, and Google Contact: gdpc@redcross.org Omar.Abou-Samra@redcross.org