Club Camp 2016 - 2017

You are the one who came up with an idea!!

You planted your seed in the soil

That’s why you are here today! TODAY’S AGENDA: Visual and Poster Design Logo & Branding Marketing Strategies Marketing Resources FUN Activity Q&A

Activity: Make a poster Pick a topic for your future event A 11*8.5 Paper Colorful markers 15minutes-20minutes

Poster & Visual Design Heirarchy Establish visual importance to content Scale Color & Contrast Typography Spacing Composition Appropriate audience & context

Composition Establish guidelines for the audience Rule of Thirds Rule of Odds Implied Movement Grids

Typography Type Levels Typeface & Font styles matter One - Headings Two - Subheadings Three - Body // Description Typeface & Font styles matter Categories: Sans-Serif, Serif, Script, or Decorative Styles: Italic, Bold, CAPS, thin, etc. Must be fitting to the event or subject

Spacing Give your content some s p a c e ! Provide a resting point for the viewers Helps separating layout into sections Isolate focal points to your design

Scale Enhance (or reduce) visibility provide ability to pick and choose to display the necessary content Scale

Color & Contrast Control and direct viewers’ attention Establish a theme through color tones Tempature Saturation Color values & combinations can be used to create contrast Establishing dramatic effect

Logo & Branding Simplicity but memorable Enduring Versatile print in one color/ or reverse (light color on dark background) print in multiple sizes Appropriate for the intended purposes visuals should be self-explanatory Identifcation purpose only Logo & Branding

Resources Inspiration & general sources Fonts https://www.behance.net http://www.creativebloq.com https://dribbble.com http://www.flaticon.com Fonts https://www.fontsquirrel.com http://www.dafont.com http://www.fontfabric.com Resources

Marketing Strategies Attractive Posters& Flyers Tabling consistently Rewards Food Promotional Items Social Media Public relations

Food Food serves an intergral or educational purpose Food Service Criteria needs to be met Food Workers Cards for those handling food

Promotional Items In Total: $10,000 $600 or less per year Campus Licenced Vendor

The Power of Social Media Do you know how many people in the U.S use social media nowadays?

US population with a social media profile from 2008 to 2016 Source: https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/

Public Relation Be open Be social Be Impressive Be confident

Marketing is not a hard thing once you are willing to put your effort in it. Now, it’s time to start marketing not only your clubs, your events but also yourself.

Pick one object that you like You have 20 minutes in total Think about how to market your object in an effective way

Marketing an object is the same as marketing your events Attractive appearance of the events The Inside/benefits of the events We wish every single “seed” can become a strong, tall and immortal tree on our campus. We are happy to help the clubs become more successful.

Questions?

Contact us: Our Office Location: ARC 130 (Involvement & Leadership Office/ILO) Email us uwbclubs@uw.edu Phone: Club Council direct line: 425-352-3693 Club Council adviser: 425-352-3518