The Four Basic Principles

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Presentation transcript:

The Four Basic Principles Repetition Contrast By: Megan Kilsdonk Alignment Proximity Quiz Question #1 Quiz Question #2

Contrast Contrast is the idea to avoid elements on the page that are similar. If the elements are not the same then make them incredibly different. Contrast is normally the most important visual you will see on the page. Its why you look at the page in the first place! Return to Beginning Next!

Repetition Repetition is the idea of repeating visual elements on the page. In doing this you will guide the reader with organization and comfort so they know they are still on the same site when browsing around. Return to Beginning Next!

Alignment Every element on the page should be placed with another element on the page with some visual connection. Alignment is what makes the page look clean and sophisticated Return to Beginning Next!

Proximity Items within the page should always be grouped close together. Doing this will make the times become one visual unit instead of many separate ones. This gives the reader a clear structure. Return to Beginning Next!

Font Rules Serif San Serif Thicker, overall very readable and used commonly in texts such as children’s books Very little transition in the strokes San Serif Without the horizontal serifs No visible thick/thin transition in the strokes Return to Beginning Next!

Quiz Question #1 What visual is the most important out of the four? A) Repetition B) Contrast C) Proximity D) Alignment Return to Beginning Next!

Correct Next!

Try Again Return to Question

Quiz Question #2 What Principle has to do with grouping? A) Proximity B) Repetition C) Contrast D) Alignment

Correct! Next!

So Close! Return to Question