Channel Connect for Mobile Mobile 3rd party adserving XXX | XXXX July 2010

Agenda Mobile landscape Integrated partners Standard formats Rich formats Easy set up Integrated reporting Case study

Channel Connect for Mobile

Current challenge Adserving solutions are accessible... Media Agencies Publishers/ Carriers Advertisers Consumers ...through mobile publishers only

Current process Send media plan to each publisher Send creatives to each publisher Send changes to each publisher Media Agency Get reports from each publisher Consolidate reports Finally consolidate display + mobile

MediaMind integration Agencies Publishers/ Carriers Advertisers Consumers Changing the rules of engagement

Managing mobile made easy Media Agency MediaMind integrates direct with mobile ad servers / publishers

Certification Update Available now! Coming soon!

Serving solution Eyeblaster supports all mobile banners Old MMA guidelines New MMA guidelines (aspect ratio 4:1 and 6:1) Custom A suitable creative is served to match the device Four ad sizes are used to cover the full spectrum of mobile phones MMA = Mobile Marketing Association

Mobile banners Mobile ads are composed of; image text link …landing Page Unique and conversion counting available in Q3

Mobile rich media (Q3) Mobile Flash Banner

Mobile Expandable Banner Mobile rich media Mobile Expandable Banner

Mobile Click-to-action Banner Mobile rich media Mobile Click-to-action Banner Click-to-video

List of mobile networks and publishers Easy setup List of mobile networks and publishers Mobile Results as Integrated Part of Campaign Results

Mobile results integrated with online Integrated reporting List of mobile ads Mobile results integrated with online List of mobile sites

Channel Connect 4 Mobile results Overall 0.24% ctr * N95 0.08% ctr iPhone 0.42% ctr 823 identified handsets * Current online display benchmark is 0.07% click-through rate

Mobile offering summary Extends ad serving from online to new channels Create, deliver, manage and analyse mobile campaigns Report on mobile publisher and handset performance Continue to use award winning MediaMind reporting tools Reach major mobile publishers and networks

Eyeblaster’s Solution Value to agencies Need Current Solutions Eyeblaster’s Solution Run online and mobile under the same campaign x  Handle various mobile publishers efficiently Third party checking of delivery Receive real time and comprehensive data Post campaign detailed analysis for clear ROI Change and optimise creatives in real time

Mobile Banners - MMA Guidelines Old MMA Guidelines for North America

Mobile Banners - MMA Guidelines 6:1 Aspect Ratio © 2008 Eyeblaster. All rights reserved

Mobile Banners - MMA Guidelines 4:1 Aspect Ratio © 2008 Eyeblaster. All rights reserved

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