HBGary Marketing Update Go Big Or Stay Home HBGary Marketing Update

Building Momentum 2010 Operation Aurora Report 5 new products: Active Defense, Responder PRO w/REcon, FGet, Fingerprint, Inoculator New partnerships: Palantir, Verdasys, Guidance, Skout Forensics Company doubles staff to 36 Keynotes i.e SecTor, Stanford, SRO @BHUSA, First Webinar: HBGary-InfraGard More vertical market conferences: API, FST

Sample Media Coverage 2010

Analysts Take On HBGary 2010 HBGary Named Gartner 2010 Cool Vendor TSA presents at Gartner IT Security Summit “I think their approach based on behavior vs. signatures is interesting and innovative.” Barry Runyon, Gartner “HBGary has unique intellectual property around memory analysis to spot rootkits and other stealthy malware.” – 451Group HBGary to be included in several upcoming 2011 analyst reports by 451Group, Gartner New Approaches to Malware Prevention, Gartner Market Impact Report, 451 Group

Heard on the Street 2010 “I like Responder Pro because it has a really well-laid out interface and will acquire memory, analyze memory, disassemble binaries (executables), record an executable's behavior, and more.” – John Sawyer, U. of FL “When I read coverage of Greg Hoglund’s BlackHat talk on fingerprinting malware code, I instantly thought how cool it would be to integrate these fingerprints into reputation system.” – Mike Rothman, Securosis

Heard on the Street 2010 “So glad HBGary is on our side. Powerful fingerprinting is part of Accenture’s compliance automation reporting.” -- Ryan LaSalle, Accenture  ”I thought the presentation was very informative and confirmed just how vulnerable our critical infrastructure is to a cyber attack.” – Alexandra Snyder, Legislative Counsel, Congressman Dan Lungren, about HBGary-InfraGard Healthcare Webinar  

Key Messages Evolving Threat Continuous Protection Security Model Rise of Custom Malware, Customized Attacks Traditional security solutions i.e. AV can’t detect Focus on risks -> educate on costs, loss to companies Continuous Protection Security Model Breakthrough innovation Detect, analyze and remediate advanced threats Leverage, extend your current security solutions Unmatched Threat Intelligence HBGary R&D Malware Attribution

2011: HBGary GOES BIG Increased trade show presence Quarterly Webinars i.e. Jan. 14th PwC-HBGary sponsored “Changing Face of IR”, CISO series Expand coverage in key vertical publications i.e. Modern Healthcare, Dec. 13th story Fortune, Forbes, New York Times Big “Customer Love” activities/communication HBGary As You Like It – Content delivered via your favorite multimedia tool i.e. iTunes, Twitter, YouTube, Flickr

Upcoming Trade Shows 2011 BlackHatDC, Jan. 16th – 17th Crystal City DOD Cybercrime, Jan. 25th – 26th Atlanta RSA Conference, McAfee Partner Booth, San Francisco, Feb. 14-18 Greg Hoglund has 2 Speaking slots: Follow Digital Trail, Cyberwar Panel FST Summit, April 5-7th Miami CEIC, June 12th – 17th Orlando BlackHatUSA 2011, July 30th - August 4

New Tools You Can Use New holiday videocard coming soon New, updated product data sheets Vertical market solution sheets Quarterly White Papers, 2xmonth blog Identify and develop new user, partner case studies, third-party influential testimonials Company shirts for trade shows, services team Trade show giveaways i.e. video games like Call of Duty, T-shirts, beanies, bumper stickers

PR Goals More keynotes, expand presence in key business conferences Continue to develop company spokespeople, third-party influentials Media focus on Business/Verticals: Oil&Energy, American Banker, Modern Healthcare , Forbes, New York Times Expand strategic Thought Leadership campaign for contributed articles, blog Secure product reviews, awards i.e. Active Defense, Responder Pro Continue to create new content for Website Web analytics