denim is dead: long live denim yesterday, today, tomorrow

where did denim come from? when was it first made? who invented it?

Amoskeag Manufacturing Company First denim supplier to LS&Co. It was the largest textile mill on the planet!

“On the road” 'sold a trillion Levi's, a million espresso coffee machines, and also sent countless kids on the road'.

how does it go from here to here?

“SUSTAINABLE DENIM” - HOW? social and environmental issues associated with denim: (excessive) use of water (cotton) high usage of water (in textile process and in garment wash) pesticides and fertilizers dumped into the fields; G.MO. excessive energy and potentially toxic chemicals use in manufacturing (dyeing, fabric production, garment finishing) crop rotation at the expense of food exploitation of factory workers: minimum wage or livable wage? energy and chemical use in manufacturing child labour in some areas. exploitation of farmers in some areas. carbon foorprint from long distance shipping “SUSTAINABLE DENIM” - HOW?

WHAT IS GOING TO HAPPEN IN THE FUTURE? has (REAL) innovation occurred since denim and jeans were first introduced? genetically modified cotton seeds computerized pattern making and cutting more efficient farming optimized manufacturing flow 3 important new fibers introduced to be woven in denim: polyester, lycra, lyocell. introduction of garment washing introduction of garment finishing techniques and application of different chemicals synthetic indigo dyes and recycling technologies faster spinning technologies (OE); high speed, wide width looms replaced shuttle looms introduction of laser and ozone technologies to reduce water waste. WHAT IS GOING TO HAPPEN IN THE FUTURE?

future trends. what trends? 1. “Quality never goes out of style” The first theme is about taking a good look at the past and drawing from it; classic elements never go out of style and can be reinterpreted and embraced for today and tomorrow. Classic and authentic looking fabrics that stay true to the real nature of denim. 2. Environmental consciousness. Realizing and recognizing the damage we have caused to the planet is only a first step; embracing ethical, environmental and social principles is vital to our survival. A ’better' ways of utilizing our resources, minimizing waste and recycling as much as we can. 3. Active Lifestyle and quest for performance. One of most noticeable changes in today’s fashion is the increasing influence from sports and athletic apparel. People now expect their garments to perform in many different ways and to be always comfortable. An increasing number of fabrics that look traditional but hide different elements of performance attributes.

let’s make denim great again

cảm ơn bạn