Business Value of Software License Optimization and ITSM Integration

Today’s Presenters Agenda and Speakers Speakers Agenda Market Trends and Challenges ITSM and License Optimization ITSM and Software License Optimization Integration The Benefits – Why You Should Care Customer Case- BMC Q&A Jon Hall Lead Product Manager BMC  Stephane Barbier Sr. Solution Engineer Flexera Software

Market Trends and challenges

Why have you initiated a SAM Initative? Source: März 2015, Flexera/CEBIT Executive Umfrage

The number of software audits continues to rise… …63% have been audited in last 18-24 months 35% said their audit true-up was $300,000 or more… Source: Key Trends in Software Pricing & Licensing Survey ...21% said their audit true-up was $1M or more

Which vendors have audited most? Source: Key Trends in Software Pricing & Licensing Survey

Clear Licensing Rules and Ease of Compliance

ITSM and License optimization

Flexera Software: Strategically Managing Application Usage Across the Software Lifecycle 1. Ensuring continuous licensing compliance 2. Optimizing software investments, and 3. Future-proofing against technology changes

License Management Challenges Complex Contracts Global Enterprise Terms and Conditions Mergers and Acquisitions M&A Virtualization Software Audits Complex License Models PVU, RVU, UVU Processor / Core & Core Factors Named User Server + CAL … Bring Your Own Device Cloud IT Self Service

$ $ Knowledge Integration Automation FlexNet Manager Suite Optimal Software License Optimization Optimal $ Out of Compliance $ Over-Licensed Knowledge Integration Automation

Software License Optimization—Meeting the License Management Challenges Manage Software Assets Throughout the Full Product Lifecycle Request Approve Purchase Deploy Manage Upgrade Retire Optimize Technology People Process Optimize purchasing Maximize utilization of assets Reduce software costs Mitigate risk – with continuous license compliance

FlexNet Manager Suite for Enterprises Desktop to Datacenter Software License Optimization Solution Hardware Inventory Software Inventory Application Usage Purchase Orders Contracts Stock Keeping Unit (SKU) Library Application Recognition Library FlexNet Manager Platform – Desktop Optimization Inventory Data Entitlement Data License Compliance Position Optimized License Position FlexNet Manager Server Optimization Solutions Product Use Rights Library Product Use Rights Library FlexNet Manager Platform – Enterprise-wide

Software License Optimization– Manage the Full Asset Lifecycle ITSM Compared to Software License Optimization IT Service Management and Asset Management Software License Optimization– Manage the Full Asset Lifecycle ITSM enables operational license management. Optimization brings advanced financial and compliance management processes for proactive and strategic cost benefit realization

Combining the Value to Meet the Challenges + IT Service Management and Asset Management Software License Optimization Manage the IT asset inventory through automated IT processes, on premise, on demand, and from mobile devices Enable enterprises to optimize their software licenses to maintain compliance and proactively reduce spend Improve IT operational efficiency, increase end-user satisfaction, minimize license compliance risk, and reduce costs

Leverage the Combined Strengths World class IT Service Management solutions Cloud Management Data Center Automation IT Business Management IT Service Management Self-Service Application Management Consumerization of IT World class Software License Management and Optimization solutions Cross-platform discovery, inventory and Application Recognition Library to accurately determine what’s installed in your environment Automated PO processing and license reconciliation using our 700,000 item SKU Library License optimization for key vendors such as Adobe, IBM, Microsoft, Oracle, SAP, Symantec, and VMware, to reduce ongoing costs for software Proactive license compliance and software reclamation Combining BMC with FlexNet Manager Suite provides a complete IT Service Catalog, CMDB, Software Asset Management and Software License Optimization platform

ITSM and Software license optimization integration

Complete Solution for IT Service Management and Software License Optimization MyIT ITSM Atrium CMDB ADDM Data Sources: BMC ADDM Microsoft SCCM Active Directory, HR Procurement, ERP Others Automated: Software Identification and Normalization PO Processing and License Reconciliation License Optimization License Reclamation

Integration Benefits: 1+1 = 3 ADDM Integration (Flexera Software Inventory Adapter) Out of the box integration w/ BMC ADDM to collect inventory Flexera Software Provided Patterns extend ADDM capabilities Software inventory data from BMC ADDM is used to help produce an accurate list of software titles per device Recognition Process Reports Normalized List of Installed Applications Asset Reports ADDM Inventory Application Recognition Library

Integration Benefits: 1+1 = 3 Benefits of CMDB Integration Normalized list of software titles supports improved ITSM outcomes— Software License Optimization Solution CMDB Examples: 1. Problem Resolution - A particular commercial product version is causing issues and needs to be patched. Where is it installed, and who is affected? 2. Change Planning - We are moving a fixed datacenter to the Cloud. What licensed software is installed which we need to consider?

Integration Benefits: 1+1 = 3 Benefits of CMDB Integration Hardware Asset Status, Asset Role, Asset Ownership, etc. supports license optimization CMDB Software License Optimization Solution Examples: Asset Status: Retired hardware assets– reclaim licenses Ownership: Calculate license position for “enterprise groups” Role: Backup / Failover Server Apply DR/Failover rights to reduce license consumption

Integration Benefits: 1+1 = 3 Benefits of Enterprise App Store Integration ITSM Workflows App Store & Software License Optimization Solution Enterprise App Store integration with License Optimization and ITSM solutions supports improved ITSM functions— Example: Software Request Management: Check for available license and reserve it if available; ensure license compliance BEFORE deploying software Incident Management: Enable proactive support with automatic incident creation whenever an application installation fails

Software License Optimization and Enterprise App Store Enhance Key ITSM Processes Service Request Mgmt Incident/ Problem Management Change Management/ CMDB IT Security Enterprise Architecture IT Process Area Automates license availability checks Improves user satisfaction and SLA performance for SW requests Reduces non- standard software installs to reduce incidents Provides normalized software products to help resolve problems Provides accurate, normalized data to CMDB to enhance change planning Provides ability to simulate changes to the IT environment to assess financial impact Improves end-user accountability through enforceable software policies Provides Blacklist/ Whitelist functionality for software Supports creation of application profiles and approvals required for nonstandard software Provides ability to analyze SW usage data

BMC Case Study

Customer’s Core Business Objectives Software Asset Management policies and processes Single source of truth for software purchases and entitlements; baseline Certainty of software license compliance risks; accurate information on current license position

Why License Optimization is Critical $113 Million Estimated Value of BMC’s Software Portfolio $26 Million Projected Value of Unused Software at BMC

Projected Cost Savings Summary Hard Dollar Savings: $2M Labor: $1.3M Maintenance Savings $2.9M Reuse $6M Audit $900K $13M In Projected Savings

Questions? Jon Hall Jon_Hall@bmc.com Stephane Barbier SBarbier@flexerasoftware.com For more information on Flexera Software License Optimization Solutions, go to: www.flexerasoftware.com/SLO

What’s Next

Future Challenges Hybrid Cloud makes IT assets more dynamic, and adds complexity to license management. SaaS brings new opportunities for sprawl and uncontrolled spending. Internet of Things results in many more IT Assets, increasing license risks and bringing new monetization models. Cloud / SaaS IoT

Complete Solution IT Service Management and Software License Incident Problem Change Request ADDM Other Data Sources: Microsoft SCCM Active Directory, HR Procurement, ERP Others Automated: Software Identification and Normalization PO Processing and License Reconciliation License Optimization Atrium CMDB FlexNet Manager Suite Asset Properties – Ownership, Role, Status Normalized Software Titles Complete Solution IT Service Management and Software License Optimization

Complete Solution Software License Optimization – Visibility & Control

ADDM Integration Integration Benefits: 1+1 = 3 Reports Normalized List of Installed Applications Asset Reports Reports Application Recognition Library Recognition Process ADDM Inventory ADDM Integration ADDM data used to help produce an accurate list of software titles per device

Software License Optimization Solution Integration Benefits: 1+1 = 3 CMDB Software License Optimization Solution Benefits of CMDB Integration Problem Resolution Change Planning A particular commercial product version is causing issues and needs to be patched. Where is it installed, and who is affected? We are moving a fixed datacenter to the Cloud. What licensed software is installed which we need to consider? EXAMPLES: Normalized list of software titles supports improved ITSM processes

Software License Optimization Solution Integration Benefits: 1+1 = 3 CMDB Software License Optimization Solution Benefits of CMDB Integration Retired hardware assets– reclaim licenses Calculate license position for “enterprise groups” EXAMPLES: Backup / Failover Server Apply DR/Failover rights to reduce license consumption Ownership Asset Status Role Hardware asset data supports license optimization