TC Communications John Walz, VP for T & C Board IEEE-CS BoG meeting series June 2010, Denver, CO This topic could be generalized to all IEEE-CS Committees 1

Problem Statement: TC engaged membership has a small portion of available market Agenda: Value to members Communications Market Communications Recommendations Support for Communications TC membership growth is static, some declining Few TC outreach for CS membership 2

Engaged Membership Authors Reviewers Subscribers Conference Organizers Conference Attendees Volunteer leaders Return On Invest (ROI) of your Time shows Engagement Engaged includes those who see the ROI to spend time with TC activities, where Conference Organizers spend the most hours / year 3

Value to members Intellectual Property (IP) Body of Knowledge Newsletter Networking Opportunities Explain each value attribute on next five slides

Value to members Intellectual Property (IP) Body of Knowledge Access & creation of: Conference proceedings / papers Tutorials / Webinars Publication articles Standards Books / ReadyNotes Body of Knowledge Newsletter Networking Opportunities IP defines the TC and attracts members seeking ROI for their time

Value to members Intellectual Property (IP) Body of Knowledge Title, Scope / Field of Interest Taxonomy Indexing Keywords for Conferences, Publications, Standards IP in Repository of Record Newsletter Networking Opportunities helps new potential member find the right TC helps subscribers find papers & articles of interest

Value to members Intellectual Property (IP) Body of Knowledge Newsletter Notices Call for papers, Registration open, Call for nominations / elections Awards Reviews of published IP Networking Opportunities Most important form is Newsletter, annual, quarterly, monthly, daily, hourly Leaders to members communications 7

Value to members Intellectual Property (IP) Body of Knowledge Newsletter Networking Meetings at sponsored Conferences Support of Chapter / Section meeting Forum discussions Social Media Opportunities Member to members communications

Value to members Intellectual Property (IP) Body of Knowledge Newsletter Networking Opportunities Author Review Continued learning Collaborate Affiliation Serve ROI of their Time to attract more engaged members TC ExCom expansion can help grow future leaders for succession 9

Communications Content Media Newsletters Networking discussions Organization: Call for nominations / elections Media Mailed brochures Email Web site Liferay Web portal applications Leaders to Members and Members to Members Liferay can be a superior channel

Available Market 5M Information, Computer, Communications Technology employees in US ?M world-wide 400K IEEE members 60K CS members 30K CS TC members Large portion not CS members 30K CS Conference attendees Large portion not TC members 15K CS Conference Authors Large gap Most TC members desire author opportunities what if every CS member invited a non-member to attend a CS conference? 11

Communications Recommendations Provide value for membership Access to IP, news, networking Engage members Newsletters Forum discussions Shared leadership Recruit members Invitations and self-subscriptions based on interests Conference attendees IP Sales TC publicity at Conferences Managed listserv membership list by membership sector Build your house on Liferay web portal Focus on each membership sector Plan to provide more value to members and engagement strategies 12

Recognize those TC Chairs who are communicating with their TCs on 2009 results and 2010 plans TCBI Xuewen Chen TCCC Burkhard Stiller TCCGM Goffredo Haus TCEC Kwei-Jay Lin Jen-Yao Chung TCFT Takashi Nanya TCMVL Mitchell Thornton TCOS Nikolai Joukov TCPAMI Sudeep Sarkar TCRTS Ragunathan "Raj" Rajkumar TCSIM Dave Cavalcanti

Support for Communications Access to Computer Society Digital Library CSDL Liferay web portal applications Authority for TC Executive Committee Listserv email alias IEEE Brand computer.org & ieee.org communications emails web traffic analytics Conference publicity 14

Questions 15