Gianpietro Mazzoleni La comunicazione politica Chapter 8 Media Gianpietro Mazzoleni La comunicazione politica Chapter 8

The ethics of the media system Four theories concerning media’s duties and rights Free press Market of the ideas Civic militancy against corruption Social responsibility Point 2 above shows the potential conflict between professionalism and commercialism

Press Quality vs. tabloid newpapers Newspapers are usually considered more biased than radio and television

Television TV continues to be the preferred channel of information The advent of the digital technology brought about the splitting up of the public

New media Internet is extremely difficult to control Web 2.0 “disintermediates” political relationships between citizen and politicians

How media built political reality Frame Agenda-building Visibility for some people The bias may be Unwitting Intentional

Elections and television News(cast) Interview Press conference Debate Talk show

Contents Issues may be Pure, spontaneously generated Reflected, generated by the politicians Induced, generated by the media

Role of the issue during the campaign Political issues Policy issues Personal issues Campaign issues Only policy issues are growing in Italian campaigns

Survey, poll, panel Public opinion research is extremely appropriate for political communication It may raise a bandwagon effect, as opposed to a underdog effect

Infotainment A constructed noun, infotainment is the combination of the words information and entertainment, suggesting a practice of the blending together of their presentation within the broadcasting of news and current affairs

Types of infotainment Infotainment 1.0: a political program including gossip and scandals Infotainment 2.0: the information is completely “tabloidized” Infotainment 3.0: showmen talk about politics