APPLE.

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Presentation transcript:

APPLE

Introduction Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

Vision “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”

Mission “the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”

Company Profile Established : on April 1,1976. Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne. Industry : Computer Hardware Computer Software Consumer electronics Digital distributions

Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc.

Major Hardware Products Apple TV iPad iPhone iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)

Major Software Products Mac OS X iOS iTunes iWork QuickTime Safari iLife

APPLE PRODUCTS I PAD I POD I PHONE APPLE TV APPLE WATCH IMAC LAPTOP

Stores & Services App Store Game Center iAd iBook store iTunes Store iWork.com iCloud iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.

Evolution Of APPLE inc. 2006 1975 1977 1997

Competitors Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google Sony

Most Innovative companies Apple Samsung Google Microsoft Toyota IBM Amazon Ford BMW General Electric

APPLE 5 YEARS PRICE CHART

KEY STATISTICS

TOTAL SHAREHOLDER RETURN

Institutional shareholders

Strengths & Weakness Strengths Weakness Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales High Price Proprietary System Niche Market Cannibalization

ACQUISITIONS IN 2017 WORKFLOW Automation & Scripting app BEDDIT Sleep tracking hardware LATTICE DATA Artificial intelligence SENSOMOTORIC INSTRUMENTS Eye tracking hardware & software

AUTOMATION SOFTWARE

CASH PILE 237.6 BILLION USD

POSSIBLE ACQUISITIONS & MERGERS NETFLIX - media DISNEY - media HULU - media ACTIVISION - video games dev ELECTRONIC ARTS - vgd TAKE-TWO - vgd TESLA - auto

Conclusion For 35 years, Apple has been a trend-setter company able to foresee the future. Because their strength is the innovation and they know, how to ‘think different’.