Citizens Clean Elections Commission Voter Education Plan Mission Statement – To implement and to administer the Citizens Clean Election act fairly, faithfully and fully.

Citizens Clean Elections Act The people of Arizona declare our intent to create a clean elections system that will improve the integrity of Arizona state government by diminishing the influence of special-interest money, will encourage citizen participation in the political process, and will promote freedom of speech under the U.S. and Arizona Constitutions. Campaigns will become more issue-oriented and less negative because there will be no need to challenge the sources of campaign money.

Voter Research Voter Attitudes Motivators to vote: Barriers to voting: Most voters believe that voting is important and necessary The voting process is overwhelming Motivators to vote: Self-interest: How does this affect me? Issue-specific support: Strong feelings for or against a candidate or issue Improve Society: make things better, changing the world Importance: voting is a privilege, responsibility & duty Barriers to voting: EDUCATION: Single, biggest hurdle Difficulty in finding unbiased resources that cut through the rhetoric & provide clear facts Current information is felt to be dense, inaccessible & written in legalese Importance: my vote isn’t really going to make a difference, doesn’t matter who is elected

Independent Voter Study On November 12, 2015, Clean Elections and the Morrison Institute for Public Policy presented the findings of and conducted a panel discussion on the Independent Voter Study. Key Takeaways: 37% OTH voters “Independents” 73% of IND describe themselves as “moderates” Independents vote on the issues, not the parties Why aren’t they voting: Didn’t know they could Time intensive to research the issues Don’t like the options

Voter Education Tools Candidate Statement Pamphlet Citizens Initiative Review Debates Smart Phone App Candidate Compass Find My Elected Officials Website Media

Candidate Statement Pamphlet Digital and alternative versions Available at community centers and libraries District specific English Spanish Navajo Sun Sounds 2016 estimated page count (statewide + districts) = 200 2016 estimated page count (statewide + one district) = 48 pages What does this mean for the voter? The pamphlet is less intimidating – refer to comments during focus groups. Makes it easier on the voter to quickly digest election information relevant to them. Less confusion on what district the voter resides in. Translated in English/Spanish & Navajo (applicable districts) & Sun Sounds partnership

Citizens’ Initiative Review How It Works? For a statewide ballot measure, a panel of 20 randomly selected and demographically diverse voters is assembled. Over the multi-day review, the panel hears directly from campaigns for and against the measure and calls upon policy experts. The panel drafts a Citizens’ Statement highlighting the most important findings. The statement is provided to voters as a fact-based resource at election time.

Debates Improved format Increased awareness Interactions with smart phone app Ex. Submit debate questions Available on YouTube

App Highlights: The voter would be able to access voter & candidate information, send push notifications, track candidates and showcase important events/deadlines.

Candidate Compass If you image going through this as a voter: Each layer gives you a little more information with each click. If you’re looking for a topline result page to double-check your other research, you have it quickly. If you want a deeper dive into the candidate, you are able to read more information that is submitted directly from the candidate him/herself. You can do this for every candidate who submits a response…for all the offices.*

Website/Social Media

Find My Elected Officials

2016 Paid Media Media Tactics: Messaging: TV | Radio | Print | Digital | Social | Theater | Outdoor Digital Billboards Messaging: Vote Informed, Candidate Statement Pamphlet, Debates Digital = Search Engine Marketing, Pre-Roll, Social media

Education Videos 8 Ball Finger Fortune Teller Coin Toss

Banner Ads

Print

Infographics How to Participate in the Primary Election Independents/Open Primary Early Voting: Apache and Pinal Counties (coming soon)

Independents Radio Reads/Pandora Social posts Short social video Infographic Dedicated “Independent Voter” web page Approx 100k on media spend “Embrace your Independence” pandora spot with indy quotes Infographic outline – Open primary provision (touch on libertarians closed & possible local non partisan options) step 1 chose party ballot 2. request (early or at polls) 3. vote

Native American Outreach Partnerships with ITCA and Tribes Rural Addressing Conference January 13 & 14, 2016 Development of specific education materials Early voting infographics Social media Apache County radio reads (early voting sites) Voter education booths at fairs & rodeos/community events Speaking engagements across the state National Voter Registration Day

Native American Outreach White Mountain Apache Tribal Fair & Rodeo San Carlos Apache Veterans Day Fair Navajo Nation Fair

National Voter Registration Day September 22, 2015

How can we help? @AZCCEC /AZCleanElections /AZCCEC