Is your Megaphone Broken? Jennifer Hollingshead, Implementation Consultant

Where are we now? Church – 1900-1960 Church – 1960 - now Hymns Clothing – Sunday Best Liturgical Prayer The Pastor knew every name You went to the church your parents went to Youth Ministry about do’s and dont’s The Steeple effect Words on Screens No Bulletins More Music (Loud?) Jeans and T-shirts Time of Prayer Megachurches Church Shopping Youth Message Church w/out Walls Ministries Small Groups Sermon Series Technology

Church: 1960’s - now How do we reach the church shopper? How do we keep members informed? What is important and what is “good to know”? How do we connect? What is our message? Are we mobile, global and otherwise out there?

Generations Traditionalists Baby Boomers Generation X Millennials 1900-1945 1946 - 1964 1965 - 1980 1977-1994 1981-2000 63-86 44-62 28-43 8-27 Bob Dole, Elizabeth Taylor Bill Clinton, Meryl Streep (80M) Barak Obama, Jennifer Lopez (51M) Ashton Kutcher, Serena Williams (75M) Veterans, Silent, Moral Authority, Radio Babies, The Forgotten Generation “Me” Generation, Moral Authority Gen X, Xers, The Doer, Post Boomers, 13th Generation Generation Y, Gen Y, Generation Next, Echo Boomers, Chief Friendship Officers, 24/7’s WWII, Korean War, Great Depression,New Deal, Rose on Corporations, Space Age Raised by parents that just survived Great Depression LIKE A PERSONAL TOUCH Civil Rights, Vietname, Sexual Revolution, Cold War/Russia, Space Travel Highest divorce rate and 2nd marriages in history Post war babies who grew up to be radicals of the 70’s and yuppies of the 80’s NEED TO KNOW WHY IT MATTERS Watergate, Energy Crisis, Dual Income families and single parents, First Generation of Latchkey Kids, Y2K, Energy Crisis, Activism, Corp. Downsizing, End of Cold War, Mom’s work, Increase divorce rate. Their perceptions are shaped by growing up having to take care of themselves early and watching their politicians lie and their parents get laid off Came of age when USA was losing its status as the most powerful and prosperous nation in the world. The first generation that will NOT do as well financially as their parents did LATEST TECHNOLOGY IS KEY Digital Media, child focused world, school shootings,terrorist attacks, AIDS, 9/11 attacks Typically grow up as children of divorce They hope to be the next generation & turn around the “wrong” they see today They grew up more sheltered than any other generation, their parents strived to protect them from the evils of the world Came of age in a period of economic expansion Kept busy as kids First generation of kids with schedules ENGAGING EXPERIENCES WITHIN TEAMS

How? Traditionalist Baby Boomer Gen X Millennial ???

Traditionalist Newsletter Word of Mouth Sunday School Class Access to Leadership Team Postcards, Letters and Phone Calls

Baby Boomer Newsletter, Word of Mouth, Sunday School, Access to Leadership Teams New Layer: Delivery Method New Challenge: What information do they want? WIFM – Why?

Gen X Newsletter, Word of Mouth, Sunday School, Access to Leadership Teams Delivery Method What do they want to know? New Challenge: Why is it important for them to take action? WIFM

Millenial Newsletter, Word of Mouth, Sunday School, Access to Leadership Teams Delivery Method – Always technology What information do they want? Why should they take action? New Challenge: Does this motivate or inspire them? Where does church “fit” in daily life? WIFM

Move Over Millennial’s Generation Z (1996-2010) TV Icon – Hannah Horvath, “Girls” Music – Lady Gaga Social Media – Facebook Web Star – PewDiePie, You Tube Style Influencer – Olson Twins Clothes – American Apparel First Gadget - iPod Alex Dunphy, “Modern Family” Lorde Snapchat, Whisper Lele Pons, Vine Tavi Gevinson Shop Jeen iPhone

Gen Z What is church for this generation? How do they connect to one another? Why do they need to care about the mission of the church? What reasons does the church have for being present in their daily lives?

The church must keep all generations in focus Purposeful, thought provoking communication drives conversation WIFM – Message, Groups, Technology Multiple forms of communication is different than multiple messages