Analyze and evaluate an advertisement against bullying Name: Dina bakhurji Id:201102980

Outline: *Background of the advertisement *The advertisement * Persuasion Tactics * Effectiveness * Summary

:Background of the advertisement * The advertisement is about a girl who suffers from bullying from other girls in school * The advertisement is about 31 seconds. The advertisement shows how she is bullied and how small words can * hurts and affect people life .

The advertisement: http://www.youtube.com/watch?v=1j6YA03hm4k

Persuasion tactics : * The bullying in this advertisement was in school because its Often happens there . * The ad was clear and use a great way to demonstrate how small and cruel words can be effective in hurts people . * The music was perfect for the advertisement also the way they let the words hit her like she is being hit for real.

:Effectiveness * The advertisement is persuasive .. its telling people to stop bullying and stand up and speak out * it was effective in delivering the idea of the impact of hurtful words on the person * It is also targeted to raise awareness about the importance of stop throwing words and hurts the feelings of others

:Summary in summary , we should think before we speak and also try to find the words do not hurt others Also ,We must always remember that the simple words that could destroy the personalities of many of us

Thanks for listening 