YOUniversityHub.com Media Kit Advertise With YOUhub July 2013 Joel Nicholson & Alex Dorward, Founders

Contents Who we are What we do Why advertise with us Our advertising solutions

Who we are YOUniversityHub (aka ‘YOUhub’) is Canada’s most dedicated community to ‘everything university’ Who we are Hi there, We’re Alex and Joel – founders of YOUniversityHub.com (aka ‘YOUhub’). We both LOVED our university experiences, so we wanted to start a site that helps young people make – and get – the most out of their university education. After just three years, YOUhub has grown into Canada’s most dedicated community to ‘everything university’. And we’re still growing. We pride ourselves on being a social enterprise, meaning that our organizational purpose is to maximize improvements in human well-being, rather than maximizing profits. Our advertisers are key to this – they help fund the informative articles read by thousands each week, our interactive community forum, and our scholarship program. Better yet, they see results. Boosts in application numbers and enhanced brand awareness scores are just two outcomes our advertisers are seeing. Let’s get started. Alex & Joel Alex Dorward & Joel Nicholson, Founders

What we do Our aim is to support students in their lives before, during, and after university  What we do Application Advice & Support YOUhub has been rated by Canadian high school students as the number one source for application advice and support Career, Resume, & Interview Advice Canada’s most rigorous career, resume, cover letter, and interview consulting services The Forum Our forum is a interactive community of students, parents, and educators from Canada and all parts of the globe The YOUhub Achieve Program A program for YOUhub students to assist them through the challenging transition from high school to university University Reviews The latest and greatest insights on Canadian universities from our panel of students and alumni The YOUhub Scholarship A financial contribution intended to assist prospective and current students with the financial demands of education

Why advertise with us YOUhub delivers more than just reach – we also ensure that your ads are engaging with the right type of audience User stats and reach Traffic Geography Demographics Academics Page impressions 15,000 per month Unique views 7,000 per month Mobile vs. desktop Location highlights 50% Ontario 20% Asia 15% rest of Canada Gender ratio 60% female 40% male User profile Field of study 50% business 25% engineering 25% other Average grades 70% >80% avg 25% of which >90% avg Parents / Educators 5% Mobile 15% University 15% Desktop 85% High School 80% YOUhub gives universities unprecedented access to high-achieving high school students from key markets such as Asia and Ontario Source; YOUniversityHub.com Polls

YOUhub Display Advertising Our advertising solutions BANNER YOUhub Display Advertising MREC1 Get started – It’s that easy Step 1: Ad Details Step 2: Design Step 3: Payment Step 4: View Ad type. Leaderboard, 2x MREC, or footer1 ads Time. Choose the desired schedule and duration Impressions. How many total impressions would you like your ad to receive? Geo-location. Are you targeting a particular region? Provide a design. Have an ad handy? Simply send us your design and we’ll upload it for you Get us to design it. Tell us about your campaign goals & your brand, then our expert designers will craft a tailored solution for you. Flexible payment options to suit your needs: PayPal Google Wallet E-transfer Manage. Our ad platform – AdRotate – allows you to fully manage your ads and campaign, just log on to the dashboard Reports. Detailed impression analytics and click- through-rates stats in easy-to-read graphs MREC2 Our footer ads are located at the bottom of our articles

YOUhub Display Advertising Our advertising solutions YOUhub Display Advertising Rate Card (CPM)1 Ad Type Sample Designs Leaderboard (1x) - 728 x 90 pixels $10 CPM1 Above the fold placement on all pages MRECs (2x) - 300 x 250 pixels MREC1 $7 CPM1 Top-right placement on all pages MREC2 $5 CPM1 Footer (1x) - 300 x 250 pixels $2 CPM1 Bottom of all articles 1 1 2 2 2 3 3 Cost per 1k impressions (approximately 2-5 days, depending on the season)

Additional Advertising Solutions Our advertising solutions Additional Advertising Solutions Our current users, your future students E-mail Marketing Site Takeover Distribution to >5k of YOUhub’s community members Targeted options available based demographics, geography, grades, & program interests Perfect for admissions events Design Design Sticky Post Featured Articles Scholarship Sponsorship Dedicated articles on topics, events, and other content Objective, yet impactful delivery with our users Financial contributions to the annual YOUhub Scholarship Competition Help us increase the pool of funds that help students with the financial demands of education