Under Armour: Finding a Simple Solution to a Complex Problem with SAP HANA® Company Under Armour Inc. Headquarters Baltimore, Maryland Industry Retail – apparel and footwear Products and Services Performance apparel, footwear, and accessories Employees 33,000 Revenue US$2.3 billion Web Site www.underarmour.com Objectives Deliver products to retailers faster and improve fill rates Stay on top of supply and demand that changes by the hour Maximize customer satisfaction without apparel sitting unprofitably on shelves Help athletes perform better, connect to their communities, and achieve fitness goals Why SAP Cutting-edge in-memory computing technology only available with the SAP HANA® platform Resolution Allocations that can be run anytime, rather than overnight or over the weekend Optimization for revenue and fill rate Ability to run different scenarios for different initiatives Real-time business operations, enabling a Run Simple approach Future capabilities Visibility into each customer’s fitness footprint and workout habits using information from wearable technology, product preferences, buying history, and likes and dislikes Personalized advice and information to help push athletes to the next level Predictive analytics to identify customer needs at any moment – now and in the future Increase Overall business control Anticipate Changes in supply and demand and take immediate action Deliver The right product to the right place, right away Improve Customer satisfaction 38848 (15/06) This content is approved by the customer and may not be altered under any circumstances.