Personal Branding and Social Media 101

Who in the class has… Experience using Facebook? Experience using LinkedIn? Experience using Twitter? Other social media tools you have heard of?

How do I access the hidden job market? Networking Family Friends Dentist Classmates Coworkers Activity Write down three names of people you know under each category Make sure these are people you can call or contact either by phone or email These people may or may not be in the same field you are working in or looking to get into

Ten Thousand Coffees : Meet and arrange information interviews with willing professionals over coffee  www.tenthousandcoffees.com Volunteer Toronto: Many opportunities to volunteer in and out of the city in the form of a job search website  www.volunteertoronto.ca

New era of job search Economic downturn, recession, changes Permanency no longer the norm Part time, outsourcing, job sharing, contracts Nature of workforce and work culture is ever changing

Job Application Process EMPLOYERS JOB SEEKERS Internal search Company search Internal referral(s) Internal Posting Recruiter Online: available to everyone Online More online Talking to friends?

Job Search is a multi-faceted process Interview Skills Career Goal Disclosure and Accommodation Job Search Strategies Business Cards Résumé + Cover Letter Networking Social Media Personal Awareness Motivation

Ways to access the “Hidden Job Market” Information Interviews Facebook Employment Centres Job Fairs Social Events Networking Volunteer Twitter Professional Associations LinkedIn

How to keep in touch with CCRW & WESP Subscribe to CCRW’s monthly email with event updates and employment tips! www.ccrw.org (top right corner) Follow us on Twitter! @WESP_Toronto & @CCRW Like us on Facebook! www.facebook.com/ccrw.org

Personal Brand What is your personal brand? How do you present yourself? Résumé, Cover Letter, Emails Elevator Pitch Physical appearance Body language Online presence http://captaincreative.com.au/ www.about.me/nsanakhan

Create your brand Be the expert leverage your wealth of experience and education Adapt an inbound marketing strategy Get employers to come to you Your identification is not with the company but with the brand you sell (YOUR SKILLS AND COMPETENCIES) http://mashable.com/2009/02/05/personal-branding-101/

Elevator Pitch Can be used as your LinkedIn summary Can be used to answer the interview question “Tell me about Yourself?” Is your networking pitch! Job Fairs etc… Describe yourself using two adjectives What is you title? (Refrain from using regulated titles) Your Education/Credentials Describe three areas/industries/sectors that you have worked at Describe your top three skills/strengths related to your job What is your passion/what are you committed to? (What brings you to the event or the interview)

Elevator Pitch Activity Take 5 minutes to write down your elevator pitch With a partner, take 30 seconds each to practice your elevator pitch Switch partners and practice!

Check out Ten Thousand Coffees! Networking: Interact with other people to exchange information and develop contacts, especially to further one's career The best way to access unadvertised jobs is to make DIRECT CONTACT with possible employers through Informational Interviews. For a list of examples of questions you can use, check out this resource from Saint Mary’s University Career Services: http://smu.ca/webfiles/INFORMATIONINTERVIEWING-HANDOUT.pdf Check out Ten Thousand Coffees! www.tenthousandcoffees.com

How to Set Up an Information Interview Make a list of your network (friends, family, coworkers, former classmates, dentist, doctor, anyone you know) Activity: take five minutes to list your contacts. Look at any organizations you belong to or think about joining one. Professional association, school clubs or teams. Check out Meetup.com for local groups in your community Use your existing network to connect you to someone who is either working in your industry, occupation, or company of interest Use LinkedIn, Twitter, and other sites to connect as well Email them politely asking them for their time for half an hour to an hour for an information interview. Give them a reason to say no and/or to speak to you over the phone or via email Prepare a set of questions to ask Respect their time during the interview and make sure to ask for another contact!

Information Interview Assignment Find someone to conduct an information interview with Ask at least 4 questions You can do an information interview via phone or email Write down the name, occupation of the person, and hand in the questions and answers  Hand in the assignment by Friday of the third week to Michael : mneblett@ccrw.org

Your brand toolkit… Elevator Pitch Business Card Résumé, Cover Letter, References, Documents Portfolio Blog/Website Facebook profile LinkedIn profile Twitter account Videos (YouTube, Vimeo) Professional email address

What is Social Media? so·cial me·di·a noun websites and applications that enable users to create and share content or to participate in social networking. Source: www.google.com

Social Media & You Facebook LinkedIn Twitter Huffington Post Pinterest Instagram YouTube Blogs (Tumblr, WordPress, Blogger etc.) Huffington Post Forbes Mashable Careerealism Reddit Skype Hootsuite (social media management tool) Google Hangouts Meetup RedFlag Glassdoor Khan Academy

Social Media Job Search Strategies… LinkedIn : Sana Khan Profile (Summary and Endorsements) Search Companies Search jobs Introduction Feature Groups/Discussions Your Public Profile URL Who has viewed your profile? @WESP_Toronto Definition of terms Tweet Followers Hashtag Retweet (RT) Favourite Mentions and interactive tweets ShoutOut, Public profiles : Martha Stewart, examples?