Wish you a Merry Christmas Fujifilm Wish you a Merry Christmas Jacer 梁淑妍 叶雨华 车南蓉 欧阳鑫 Kameliya

AGENDA Brief History Location Brand Logo Corporate Philosophy Overall Performance 1. Company Profile 2. Financial Status 3. Products 4. Marketing Mix 5. Organization Chart

1934 ＊ founded ＊1965 Fuji Photo Film U.S.A., Inc. was established 1980 ＊ Beijing, China 1975 ＊ Material Test Center 2003 ＊ Fuji U.S.A., Inc. moves to Balhalla, NY.

Tokyo Head Office: Tokyo Midtown Office/ Nishiazabu Office

Principal Overseas Subsidiaries: Europe—— Belgium/France/Germany /Italy/Spain/UK/Denmark/ Northern America ——Canada/USA Latin America ——Brazil Asia Pacific—— China/Malaysia/Thailand /Singapore/Australia/New Zealand

Evolution of FUJIFILM Brand Logo 1992 around 1985 1960 1980 2006 1934

Corporate Philosophy “We will use leading-edge, proprietary technologies to provide top-quality products and services that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society. Our overarching aim is to help enhance the quality of life of people worldwide.”

Overall Performance 72,624 $347 million $42 million Turnover(2004) Profits (2004) Employees Products 72,624 Films digital cameras LCD screens photo papers $347 million $42 million

2. Financial Status Fuji turnover 1998 – 2004

2. Financial Status Fuji profits 1998 – 2004

3. Products • Consumer Products • Business Products

• Consumer Products • Business Products 3. Products Digital Cameras • S Series • F Series • Z Series • A Series • Accessories • Recommended Contents • Support Digital Imaging Service • Consumer Products • Business Products Mobile Printer

Consumer Products QuickSnap • Overview Consumer Film • Product Line-up • Technology • Choosing Film Film Camera • Overview • Product Line-up

Consumer Products Instant Photo System • Overview • Product Line-up • Custom Print Formats Inkjet Papers • Index • Product Lineup • Technology • More fun with Home Prints • FAQs

Consumer Products Consumer AV / Optical Media • Mini DV • DVD-R/-RW • DVD-RAM (Jewel Case) • DVD for LabelFlash™ • CD-R

Business Products Medical Systems Photofinishing Products • Digital X-ray System • Women's Healthcare System • Dry Imagers • Conventional X-ray System • SYNAPSE (PACS) • Product Brochures Photofinishing Products • Digital Minilabs • Print Ordering Terminals • Film Processors • Thermal Photo Printers • Advantages & Solutions

Consumer Products Graphic Systems • Product Information • News Release • Technology Information Life Science Systems • Hardware • Software • Imaging Plate • Technical Info Professional Films • Overview • Product Line-up • Technology Data Storage Media • nanocubic Technology • ATOMM Technology

Consumer Products Motion Picture Films • Overview • Product Line-up • Technology Microfilm • Overview • Product Line-up • Specification Sheet (PDF:56KB) • Inquiry

Consumer Products Pressure Measurement Film • Prescale • Pressure Measurement System • Pressure Imaging and Analysis System • Pressure Imaging and Analysis Software NDT System • NDT System

4. Marketing Mix Market Share Analysis

Marketing Strategies Kodak: Fujifilm: ×

Marketing Strategies

? TECHNOLOGY ! ? How to win in the long run? ? Research & Development

Research & Development R&D Fees: 5% to 6% of Annual Sales Revenue Number of R&D Employees : Around 2500 In every FOUR employees in the company, there is ONE engaged in research and development.

5. Organization Chart

5. Organization Chart Board of Directors President and Chief Executive Officer, Representative Director Shigetaka Komori Chief Financial Officer, Representative Director Toshio Takahashi Directors Tadashi Sasaki Shinpei Ikenoue Noboru Sasaki Tadahito Yamamoto Nobuoki Okamura Teisuke Kitayama (Outside Director)

5. Organization Chart Executive Officers President and Chief Executive Officer Shigetaka Komori Executive Vice President and Chief Financial Officer Toshio Takahashi Senior Vice President Shinpei Ikenoue Corporate Vice Presidents Noboru Sasaki Nobuoki Okamura Yasutomo Maeda Yoshikazu Aoki Kouichi Tamai Toshimitsu Kawamura

(Outside Corporate Auditors) 5. Organization Chart Corporate Auditors   Keiichi Inuzuka Masahiro Miki (Outside Corporate Auditors) Kiichiro Furusawa Daisuke Ogawa

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