Sun Corporate Logo Guidelines

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Presentation transcript:

Sun Corporate Logo Guidelines Guidelines Sun Corporate Logo On the Web sun.com/smrc Sun Corporate Logo Guidelines Proper Usage of the Sun Corporate Logo April 2004

to compete visually with other graphic elements. Guidelines Sun Corporate Logo General Guidelines Consistent and proper usage of the Sun corporate logo and the other authorized logos will reinforce Sun’s branding efforts. The Sun corporate logo consists of the Sun logomark (“bug”), Sun logotype, and the word “Microsystems.” These elements should never be used separately. Clearspace (page 3) A minimum clearspace has been established so that the Sun corporate logo will never have to compete visually with other graphic elements. Logo Size (page 4) The Sun corporate logo should always be large enough to ensure legibility. Minimum size and registered mark (®) standards follow. Color Palette (page 4) The Sun corporate logo is provided in the following colors: one-color black (1C); one-color PMS (1C); four-color CMYK (4C); RGB; and white. When used on a Sun Yellow background, a black corporate logo must be used; otherwise, depending on application and background color, a black or white corporate logo can be used when the logo is placed over a solid color or image. Approved Identity Versions (pages 5–6) Approved versions are shown of the Sun corporate logo. Unacceptable Applications (page 7) Examples are shown of unacceptable applications of the Sun corporate logo. File Formats Sun logos are available for both Macintosh and PC platforms, in Illustrator EPS, GIF, and JPEG formats. The EPS format should be used for all printed formats (such as brochures, datasheets, and banners). GIF and JPEG files should be used for digital applications (such as Web, StarOffice, and UI).

P3 Guidelines Sun Corporate Logo Clearspace To assure the prominence and clarity of the Sun signature, it is important to make sure that the Sun corporate logo always has room to breathe. To that end, the Sun corporate logo must always have a minimum clearspace of 1x, as illustrated below. 5x is the distance from the cap height of the word “Sun” to the baseline of the word “Microsystems.” No imagery or text should encroach upon the Sun signature, and the minimum clearspace should be adhered to. These guidelines also apply when using the Sun corporate logo with the tagline. 1x 1x 1x 5x 1x 1x 1x 5x

Guidelines Sun Corporate Logo Minimum and Preferred Logo Size; Trademark Scaling To ensure legibility of the Sun corporate logo, a minimum size has been determined. The Sun corporate logo cannot be any smaller than .75 inches in width. However, the preferred logo size is a minimum of 1 inch in width. When addressing the “®” symbol, simple scaling of the entire identity in most cases will suffice. “®” scaling independent of the Sun corporate logo is necessitated only at very large sizes (over 22 inches tall). The “®” should never be smaller than 3.5 points, or larger than 150 points. Minimum width .75 inch Preferred width 1 inch Make sure the “®” centers to the top curve of the “n.” The “®” sits from the bottom of the curve of the “n” the same distance as the width of the ring around the “®.” Color Palette Consistent color usage across all media is integral to the integrity of the Sun brand. Below are approved color formula variations for several analog and digital formats. No other color specifications should be used. Coated PANTONE: PMS 7455 C CMYK: 79C, 66M RGB: 58R, 85G, 165B HEX: 594FBF Grayscale: 100K Uncoated PANTONE: PMS 2728 U CMYK: 79C, 66M RGB: 58R, 85G, 165B HEX: 594FBF Grayscale: 100K PANTONE® 7455 C PANTONE® 2728 U Coated and Uncoated Grayscale: 100K BLACK

Approved Identity Versions Guidelines Sun Corporate Logo Approved Identity Versions Logo without Tagline Shown below are the approved versions of the Sun corporate logo in both positive and negative formats. Reversed logo usage, such as application in the Sun brand flag, is covered in the Corporate Identity Guidelines Overview. One Color—PMS 7455 One Color—CMYK One Color—Black Web (HEX) RGB One Color—White

Guidelines Sun Corporate Logo Logo with Tagline Shown below are the approved versions of the Sun corporate logo when it is used with the tagline—“The Network is the Computer”—in both positive and negative formats. Reversed logo usage, such as application in the Sun brand flag, is covered in the Corporate Identity Guidelines Overview. One Color—PMS 7455 One Color—CMYK One Color—Black Web (HEX) RGB One Color—White

Unacceptable Applications Guidelines Sun Corporate Logo Unacceptable Applications Do not alter in any way the electronic logo artwork either in proportion or color. Special attention should also be paid when placing the Sun corporate logo on a solid background, and it should never be placed on a busy background image. P7 Do not outline the Sun corporate logo. Do not combine colors in the Sun corporate logo. Do not use unapproved colors in the Sun corporate logo. Do not modify or recreate the provided logo artwork. Do not use the bug by itself. Do not create patterns or backgrounds with the bug. When using the Sun corporate logo on a Sun Blue background, the logo must be white. When using the Sun corporate logo on a black background, the logo must be white. Do not place the Sun corporate logo on a busy background.

Guidelines Sun Corporate Logo On the Web sun.com/smrc Sun Microsystems, Inc. 4150 Network Circle, Santa Clara, CA 95054 USA Phone 1-650-960-1300 or 1-800-555-9SUN Web sun.com Sun Worldwide Sales Offices: Argentina +5411-4317-5600, Australia +61-2-9844-5000, Austria +43-1-60563-0, Belgium +32-2-704-8000, Brazil +55-11-5187-2100,Canada +905-477-6745, Chile +56-2-3724500, Colombia +571-629-2323 Commonwealth of Independent States +7-502-935-8411, Czech Republic +420-2-3300-9311, Denmark +45 4556 5000, Egypt +202-570-9442, Estonia +372-6-308-900, Finland +358-9-525-561, France +33-134-03-00-00, Germany +49-89-46008-0 Greece +30-1-618-8111, Hungary +36-1-489-8900, Iceland +354-563-3010, India–Bangalore +91-80-2298989/2295454; New Delhi +91-11-6106000; Mumbai +91-22-697-8111, Ireland +353-1-8055-666, Israel +972-9-9710500 Italy +39-02-641511, Japan +81-3-5717-5000, Kazakhstan +7-3272-466774, Korea +822-2193-5114, Latvia +371-750-3700, Lithuania +370-729-8468, Luxembourg +352-49 11 33 1, Malaysia +603-21161888, Mexico +52-5-258-6100 The Netherlands +00-31-33-45-15-000, New Zealand–Auckland +64-9-976-6800; Wellington +64-4-462-0780, Norway +47 23 36 96 00, People’s Republic of China–Beijing +86-10-6803-5588; Chengdu +86-28-619-9333 Guangzhou +86-20-8755-5900; Shanghai +86-21-6466-1228; Hong Kong +852-2202-6688, Poland +48-22-8747800, Portugal +351-21-4134000, Russia +7-502-935-8411, Saudi Arabia +9661 273 4567, Singapore +65-6438-1888 Slovak Republic +421-2-4342-94-85, South Africa +27 11 256-6300, Spain +34-91-596-9900, Sweden +46-8-631-10-00, Switzerland–German 41-1-908-90-00; French 41-22-999-0444, Taiwan +886-2-8732-9933, Thailand +662-344-6888 Turkey +90-212-335-22-00, United Arab Emirates +9714-3366333, United Kingdom +44-1-276-20444, United States +1-800-555-9SUN or +1-650-960-1300, Venezuela +58-2-905-3800, or online at sun.com/store THE NETWORK IS THE COMPUTER © 2004 Sun Microsystems, Inc. All rights reserved. Sun, Sun Microsystems, the Sun logo, and The Network Is The Computer are trademarks, registered trademarks, or service marks of Sun Microsystems, Inc. in the United States and other countries. Other brand and product names are trademarks of their respective companies. Information subject to change without notice. 04/04