Public Service Announcements PSA’s Public Service Announcements

PSA – Public service announcement What is a PSA? What is the purpose? What are some causes/groups that might have PSA’s?

Characteristics of (good) PSA’s are short (usually 90 seconds or less) present one single issue inform the viewer of key, relevant facts have a clear call to action (usually indicated through text on screen)

Characteristics cont’d might or might not include people might or might not use music sometimes use voice-overs sometimes use special effects (like black and white) aim to leave a lasting impact

All PSA’s Have some type of appeal like: Appeal to pity Appeal to fear Ethical appeal Emotional appeal

What do you use to persuade? Persuasion can be visually created through:  powerful images – video, photographs, artwork  expressions on people’s faces  use of color vs. black and white  use of celebrities  use of regular people  clear calls to action

Persuasion can be created through sound via: play on words repetition humor imperative commands music to create tone lyrics that add to meaning and/or tone tone of actor/narrator’s voices silence

Let’s watch some examples… http://www.rock-your-world.org/how- to-study-public-service- announcements-psas https://www.youtube.com/watch?v=Z7dL U6fk9QY

How am I graded? Storyboard* 10 pts (due by Friday/end of class) Research/Facts 20 pts Resource page 10 pts Call to Action Appropriate images Persuasive text/effective appeal Mechanics *example on next slide 10 (2 pts per error up to 10)

Storyboard example

Student Examples https://www.youtube.com/watch?v=fub6PZC 8zdA Cyber Bullying Example https://www.youtube.com/watch?v=lwETZFSz ZgM

Next steps… Visit http://www.charitywatch.org/toprated.html to choose your charity OR choose a topic like “don’t text and drive” or “don’t drop out of high school” as a topic and begin to research! DUE at the START of class on Wednesday 1/13/2016!