An introduction to Aegon

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Presentation transcript:

An introduction to Aegon 360 Scorecard June / Q2 2016 FIB Futuready Insurance Broker Sendy Jakarta, 27 June, 2017 CEO, Futuready Insurance Broker

26 60% 230 Million Opportunity Of New Life premiums are Unit Linked Futuready Insurance Broker 60% Of New Life premiums are Unit Linked 230 Million Indonesian Do Not Own Individual Policy1 26 Average Branch Office per Insurance Companies2 Indonesian Insurance Market is Underpenetrated with Limited Product Variety & Geographic Reach Exclude state mandatory policy. OJK Insurance Statistic 2015 state that there are 13 million individual policies at Life Insurance companies. 3,573 branch divided by 139 insurance companies

Root Cause Distribution Futuready Insurance Broker Distribution Customer Feel Force to Buy Certain Type of Product Agents Sells Easiest Product to Sell Customer Don’t See Product Relevant For Their Need Agents Finds it Difficult to Effectively Sell too Many Varieties Customer Don’t See an Insurance serving their area Unprofitable to Serve Low Demand area with Face to Face Channels Customer Don’t Feel they have selection Captive Channels Cannot Be Expected to Host Competitors Customer Complains of Misrepresentation or Misinformed Agents Feel Justified Since They Are Taking Full Sales Risk Customer Equalize Buying Insurance with Poor Experience Push Method Distribution Model Relying on Personal Relationship Customer Questions Claim Reliability Despite Data Difficult to Ensure Agents Post-Sales Service Level Captive & High Cost Distribution Channels is Incentivized to Sell The Few Products That Makes The Most Margin No Pricing Differentiation Between Novice & Expert Customer Commission is Priced based on Conversion of Resistors More Customer Issues……. More Distribution Related Problems…..

Less Leverage from Other Areas Why Distribution Futuready Insurance Broker A Good Part of Premium Hidden Cost Impact Less Leverage from Other Areas Commissions has more impact on price for customers and profit for investor than any other factor Defining the Optimum Arbitrage of Premium-Cost-Claims is Difficult Other Areas Can Always Be Improved, but Less Pronounced Impact Distribution is at the heart of the problem and opportunity when it comes to providing financial inclusivity in Indonesia Direct Commission could explain up to 50% of Premium For individual lines, loss ratio unlikely to change drastically Often already limited space in operational cost improvement Investor target IRR is market dictated, primarily global risk free rate adjusted with country risk Commissions has more impact on price for customers and profit for investor than any other factor Sales force needs a management team, often salaried with sufficient bonus to incentivize them The sales force and their management team needs to be supported by functional team The sales force and their management team need to be supervised and audited High incentive leads to bad quality accounts with higher claim ratio and/or exposure Defining the Optimum Arbitrage of Premium-Cost-Claims is Difficult Actuary: Actuary Writes What the Market Demands. Actuarial Tables Doesn’t Change Frequently Underwriting: Granular Customer Data Can Lead to More Granular Pricing, But of Limited Value If Cannot Be Monetized Operations: Insurer have Decades of Ongoing Work with IT and Consultancy Helping Digitize Operations Other Areas Can Always Be Improved, but Less Pronounced Impact

Stuck Futuready Insurance Broker Insurer Willingness to Pay Top Dollar for Agency Office & Bancassurance Increases Agency Office & Bancassurance Do Bring Business New Entrants See No Compelling Channel Beyond Agents & Bancassurance Insurer Pay Top Dollar for Agency Office & Bancassurance New Entrants See No Compelling Channel Beyond Agents & Bancassurance Insurer Pay Top Dollar for Agency Office & Bancassurance Agency Office & Bancassurance Do Bring Business Insurer Willingness to Pay Top Dollar for Agency Office & Bancassurance Increases Conundrum Only 10% of Indonesian Buys Insurance Policy Insurer Have No Clear Direction on How to Grow Beyond Existing Channel Something is Deeply Wrong with Insurance Distribution Conundrum Only 10% of Indonesian Buys Insurance Policy Insurer Have No Clear Direction on How to Grow Beyond Existing Channel Something is Deeply Wrong with Insurance Distribution

Principles in Defining a Solution Futuready Insurance Broker For Profit Works Within Current Legal Framework Charity Doesn’t Scale Illegal Innovation in Financial Service Destroy Customer’s Money. It’s not a ride, it’s an insurance premium Address Customers Need Gap Enable Differentiation Issues of selection, objectivity, transparency, convenience, post-sales service Target customers who knows & want insurance and deliver through product selection and experience Innovative Cost Structure Compelling Economic Case For Insurer Enables More Variety of Product Categories & Price Points to Be Available at More Geographies Help insurer reduce upfront investment or per unit cost and provide better value products for customers

Solution Futuready Insurance Broker Credible: licensed insurance broker Selection: across and within categories Objective: No advertising fee from insurer Control: customers decides when to advance the purchase process Transparency: all information on insurance product available onsite Convenient: all process from discovery, decision, payment and policy online. Not just lead collection. Post sales: broker have authority and obligation to provide post-sales support, including claim Portfolio: broker help customers find the best insurer for various insurance needs OJK License: No. KEP-518/NB.1/2015 APPARINDO Member: No. 219-2015/APPARINDO/2015

Typical Customer Journey Futuready Insurance Broker 1 View product options 2 View product details 3 Confirm interest 6 Policy Delivery 5 Complete Payment 4 Review Payment E-policy via E-mail Policy Summary via Hadcopy

Not Compete with Incumbent Channels Futuready Insurance Broker Futuready Traditional Brokers Target Retail Customers with Simple Insurance Needs Target Premium is Rp 500,000 to Rp 5 million, per purchase or on a per annual basis Build own customer base with pull marketing models Target Corporations with Complex Insurance Needs Insurance Agents Bancassurance Target Premium is at least Rp 6 million, per purchase or on a per annual basis Leverage banks customer base

Our Strength License Technology Selection Futuready Insurance Broker License Technology Selection Insurer have License & Technology, but very few insurer would allow customer to select other insurer product in their own website And even if it’s willing, customers could question the genuineness of such offer Some companies that leverage technology has offered selection to customers without a license. Either disregarding the requirement or claiming, falsely, that it doesn’t apply to them The absence of license makes their business perpetually under threat from a firm application of the existing law & regulation Many traditional brokers have selection and license but are not interested to develop the technology to address the retail segment

Futuready Insurance Broker Not Just a Website Futuready Insurance Broker Inbound Contact Centre Partner E-Commerce Companies www.Futuready.com Futuready Insurance Broker B2B2C Partners Individual Referrers SME Affiliates

Progress History Market Response Futuready Insurance Broker History Market Response Started as a content site in Aug 2013, model was stopped mid 2015 Obtained insurance broker license on June 2015 New team hired in Dec 2015 E-Sales launched in May 2016 E-Commerce Partnership launched in May 2017 Policy Sales Growth, indexed to 100