STATE OF FLORIDA Team 6 & Team 7 Jonah, Justas, Kathrine, Louise Sønksen, Louise Schelke, Nadia, Simon & Stefania STATE OF FLORIDA
Organizational Structure Capital – Tallahassee Largest City – Jacksonville Largest metro – Miami metro area Area – 170.304 km2 Population – 20.271.272 people 17% - Over 65 years old and 5.7% illegal immigrants. Language – English and Spanish Culture – Native American, European American, Hispanic and African American Form of Government – Democracy Currency - US dollar Economy – Tourism, Agriculture and fishing, Industry and Government Religions: Christian 70% Jewish 3% Other Non-Christian Faiths 3% Unaffiliated 24% Governance – State with ruling governor, senate and house of representatives Tourism is the largest sector of the state economy. Agriculture and fishing – 2nd , Industry 3rd and Government 4th because of military and aerospace… Christian 70%24% Evangelical Protestant 14% Mainline Protestant 8% Black Protestant 21% Catholic 3% Other Christians Florida culture is a reflection of influences and multiple inheritance; Native American, European American, Hispanic, and African American heritages can be found in the architecture and cuisine.
Geography and Climate Geography – Peninsula, two time zones Highest point – 105m Climate – Subtropical in the north and Tropical in the south Summer temperature is 32-34 deg. Winter North- 4-7deg and South- 16deg. Hurricane season – June to November
What to do? Tourism Agency from the State of Florida responsible for advertising the state as a destination, what it has to offer http://www.visitflorida.com/en-us.html
What to see? Beaches Nature/ swamps Amusement Parks Culture Museums City breaks vs Relaxation Cruises http://www.tripadvisor.com/Attractions-g34340-Activities-Florida_Keys_Florida.html
Top 10 places to see in Florida Based on customers
Statistics on Tourism http://www.visitflorida.org/resources/research/
Tourism related employment vs Travel Spending http://www.visitflorida.org/media/13076/5-years-of-tourism-industry-growth.pdf
Target Segment Golf Players Families
Tourism Behaviour Cohen model Golf players Individual mass tourist (the organised mass tourist) Families Individual mass tourist or the explorer
Tourism Behaviour Golf players Status and prestige motivators Families Physical motivators or Culture motivators
Source https://en.wikipedia.org/wiki/Florida#Ancestry_groups http://www.visitflorida.com/en-us.html http://www.tripadvisor.com/Attractions-g34340-Activities- Florida_Keys_Florida.html http://www.visitflorida.org/resources/research/ http://www.visitflorida.org/media/13076/5-years-of-tourism-industry- growth.pdf