The Hispanic Market United States California Southern California Data from Census 2010 and the American Community Survey Jerry Wong Information Services Specialist Los Angeles Regional Office U.S. Census Bureau 4/11

Census 2010 and the American Community Survey U.S. population count U.S. population characteristics Short form only Includes short form questions and “long form” questions similar to previous censuses Only long form is for U.S. territories, except Puerto Rico Conducted in Puerto Rico

Census 2010 Key Demographic Characteristics Sex Age Race Hispanic Origin Household Relationship Tenure Census 2010 collects the basic demographic characteristics such as sex, age, race and Hispanic origin, and household relationship. In addition, tenure (owner vs. renter occupied housing units) will be included as well. This is the same information that was collected in the 2000 Census. 3 3 3 3

Hispanic Origin Example Uses of the Data Information from this question is used to: Meet legislative redistricting requirements. Monitor compliance of the bilingual election requirements under the Voting Rights Act. Meet guidelines mandated in the October 1997 revised standard for the classification of federal data on race and ethnicity. Collect the U.S. population’s vital, social, and health statistics.

Race Example Uses of the Data Information from this question is used to: Meet legislative redistricting requirements. Monitor compliance with the Voting Rights Act by local jurisdictions. Assess racial disparities in health and environmental risks.

Population Growth United States Population Growth 9.7% 2000 to 2010 Population Growth 13.2% 1900 to 2000

United States Population by Race & Hispanic Number Percent of Total Population Total Population 308,745,538 100.0 White 223,553,265 72.4 Black or African American 38,929,319 12.6 American Indian/Alaska Native 2,932,248 0.9 Asian 14,674,252 4.8 Nat.ive Hawaiian & Other Pacific Islander 540,013 0.2 Some Other Race 19,107,368 6.2 Two or more races 9,009,073 2.9 HISPANIC OR LATINO AND RACE Number Percent of Total Population Total Population 308,745,538 100.0 Hispanic or Latino (of any race) 50,477,594 16.3 White Not Hispanic 196,817,552 63.7 Black or African American Not Hispanic 37,685,848 12.2 American Indian/Alaska Native Not Hispanic 2,247,098 0.7 Asian Not Hispanic 14,465,124 4.7 Native Hawaiian & Other Pacific Isl. Not Hispanic 481,576 0.2 Some Other Race Not Hispanic 604,265 Two or more races Not Hispanic 5,966,481 1.9

Hispanic or Latino Population Growth United States Population Growth 43.0% 2000 to 2010 Population Growth 57.9% 1900 to 2000

United States 2010 Percent Race Not Hispanic and Hispanic

Top States Hispanic or Latino Population 1 California 14,013,719 2 Texas 9,460,921 3 Florida 4,223,806 4 New York 3,416,922 5 Illinois 2,027,578 6 Arizona 1,895,149 7 New Jersey 1,555,144 8 Colorado 1,038,687 9 New Mexico 953,403 10 Georgia 853,689 11 North Carolina 800,120 12 Washington 755,790 13 Pennsylvania 719,660

Population Growth California Population Growth 10.0% 2000 to 2010 Population Growth 13.8% 1900 to 2000

Population of Most Populous California Counties 1 Los Angeles 9,818,605 2 San Diego 3,095,313 3 Orange 3,010,232 4 Riverside 2,189,641 5 San Bernardino 2,035,210 6 Santa Clara 1,781,642 7 Alameda 1,510,271 8 Sacramento 1,418,788 9 Contra Costa 1,049,025 10 Fresno 930,450 11 Kern 839,631 12 Ventura 823,318 13 San Francisco 805,235 Total Population California 37,253,956

Fastest Growing Counties Percent Change in Population County 2010 Population 2000 Population Number Change Percent Change 1 Riverside 2,189,641 1,545,387 644,254 41.7 2 Placer 348,432 248,399 100,033 40.3 3 Kern 839,631 661,645 177,986 26.9 4 Imperial 174,528 142,361 32,167 22.6 5 Madera 150,865 123,109 27,756 22.5 6 San Joaquin 685,306 563,598 121,708 21.6 7 Merced 255,793 210,554 45,239 21.5 8 Tulare 442,179 368,021 74,158 20.2 9 Sutter 94,737 78,930 15,087 20.0 10 San Bernardino 2,035,210 1,709,434 325,776 19.1

Percent Change for California 10.0% 2000 to 2010 Percent Change 19 So. California Counties Fresno Imperial Inyo Kern Kings Madera Mariposa Merced Monterey Los Angeles Orange Riverside San Benito San Bernardino San Diego San Luis Obispo Santa Barbara Tulare Ventura 16.4 22.6 3.3 26.9 18.2 22.5 6.5 21.5 3.1 5.8 41.7 3.8 19.1 10.0 6.1 20.2 9.3 Percent Change for California 10.0%

California Population by Race & Hispanic Number Percent of Total Population Total Population 37,253,956 100.0 White 21,453,934 57.6 Black or African American 2,299,072 6.2 American Indian/Alaska Native 362,801 1.0 Asian 4,861,007 13.0 Nat.ive Hawaiian & Other Pacific Islander 144,386 0.4 Some Other Race 6,317,372 17.0 Two or more races 1,815,384 4.9 HISPANIC OR LATINO AND RACE Number Percent of Total Population Total Population 37,253,956 100.0 Hispanic or Latino (of any race) 14,013,719 37.6 White Not Hispanic 14,956,253 40.1 Black or African American Not Hispanic 2,163,804 5.8 American Indian/Alaska Native Not Hispanic 162,250 0.4 Asian Not Hispanic 4,775,070 12.8 Native Hawaiian & Other Pacific Isl. Not Hispanic 128,577 0.3 Some Other Race Not Hispanic 85,587 0.2 Two or more races Not Hispanic 968,696 2.6

Hispanic or Latino Population Growth California Population Growth 27.8% 2000 to 2010 Population Growth 42.6% 1900 to 2000

California 2010 Percent Race Not Hispanic and Hispanic

Concentration in Southern California Los Angeles-Riverside-Orange County Consolidated Metropolitan Statistical Area 5 County Area: Los Angeles, Orange, Riverside, San Bernardino, Ventura Total Population - 17,877,006 48% of California’s total population of 37,253,956 reside in Southern California Hispanic or Latino population - 8,028,831 57% of California’s Hispanic population of 14,013,719 reside in Southern California 1 out of 6 Hispanics or Latinos in the U.S. reside in the 5-county area Los Angeles county contains the largest concentration of Hispanics or Latinos. 1 out of 11 Hispanics or Latinos in the U.S. lives in Los Angeles County

Population Growth Los Angeles County Population Growth 3.1% 2000 to 2010 Population Growth 7.4% 1900 to 2000

Los Angeles County Population by Race & Hispanic Number Percent of Total Population Total Population 9,818,605 100.0 White 4,936,599 50.3 Black or African American 856,874 8.7 American Indian/Alaska Native 72,828 0.7 Asian 1,346,865 13.7 Nat.ive Hawaiian & Other Pacific Islander 26,094 0.3 Some Other Race 2,140,632 21.8 Two or more races 438,713 4.5 HISPANIC OR LATINO AND RACE Number Percent of Total Population Total Population 9,818,605 100.0 Hispanic or Latino (of any race) 4,687,889 47.7 White Not Hispanic 2,728,321 27.8 Black or African American Not Hispanic 815,086 8.3 American Indian/Alaska Native Not Hispanic 18,886 0.2 Asian Not Hispanic 1,325,671 13.5 Native Hawaiian & Other Pacific Isl. Not Hispanic 22,464 Some Other Race Not Hispanic 25,367 0.3 Two or more races Not Hispanic 194,921 2.0

Hispanic or Latino Population Growth Los Angeles County Population Growth 10.5% 2000 to 2010 Population Growth 26.6% 1900 to 2000

Los Angeles County 2010 Percent Race Not Hispanic and Hispanic

Population Growth Orange County Population Growth 5.8% 2000 to 2010 Population Growth 18.1% 1900 to 2000

Orange County Population by Race & Hispanic Number Percent of Total Population Total Population 3,010,232 100.0 White 1,830,758 60.8 Black or African American 50,744 1.7 American Indian/Alaska Native 18,132 0.6 Asian 537,804 17.9 Nat.ive Hawaiian & Other Pacific Islander 9,354 0.3 Some Other Race 435,641 14.5 Two or more races 127,799 4.2 HISPANIC OR LATINO AND RACE Number Percent of Total Population Total Population 3,010,232 100.0 Hispanic or Latino (of any race) 1,012,973 33.7 White Not Hispanic 1,328,499 44.1 Black or African American Not Hispanic 44,000 1.5 American Indian/Alaska Native Not Hispanic 6,216 0.2 Asian Not Hispanic 532,477 17.7 Native Hawaiian & Other Pacific Isl. Not Hispanic 8,357 0.3 Some Other Race Not Hispanic 5,593 Two or more races Not Hispanic 72,117 2.4

Hispanic or Latino Population Growth Orange County Population Growth 15.7% 2000 to 2010 Population Growth 55.0% 1900 to 2000

Orange County 2010 Percent Race Not Hispanic and Hispanic

Population Growth Riverside County Population Growth 41.7% 2000 to 2010 Population Growth 32.0% 1900 to 2000

Riverside County Population by Race & Hispanic Number Percent of Total Population Total Population 2,189,641 100.0 White 1,335,147 61.0 Black or African American 140,543 6.4 American Indian/Alaska Native 23,710 1.1 Asian 130,468 6.0 Nat.ive Hawaiian & Other Pacific Islander 6,874 0.3 Some Other Race 448,235 20.5 Two or more races 104,664 4.8 HISPANIC OR LATINO AND RACE Number Percent of Total Population Total Population 2,189,641 100.0 Hispanic or Latino (of any race) 995,257 45.5 White Not Hispanic 869,068 39.7 Black or African American Not Hispanic 130,823 6.0 American Indian/Alaska Native Not Hispanic 10,931 0.5 Asian Not Hispanic 125,921 5.8 Native Hawaiian & Other Pacific Isl. Not Hispanic 5,849 0.3 Some Other Race Not Hispanic 3,682 0.2 Two or more races Not Hispanic 48,110 2.2

Hispanic or Latino Population Growth Riverside County Population Growth 77.9% 2000 to 2010 Population Growth 82.0% 1900 to 2000

Riverside County 2010 Percent Race Not Hispanic and Hispanic

Population Growth San Bernardino County Population Growth 19.1% 2000 to 2010 Population Growth 20.5% 1900 to 2000

San Bernardino County Population by Race & Hispanic Number Percent of Total Population Total Population 2,035,210 100.0 White 1,153,161 56.7 Black or African American 181,862 8.9 American Indian/Alaska Native 22,689 1.1 Asian 128,603 6.3 Nat.ive Hawaiian & Other Pacific Islander 6,870 0.3 Some Other Race 439,661 21.6 Two or more races 102,364 5.0 HISPANIC OR LATINO AND RACE Number Percent of Total Population Total Population 2,035,210 100.0 Hispanic or Latino (of any race) 1,001,145 49.2 White Not Hispanic 677,598 33.3 Black or African American Not Hispanic 170,700 8.4 American Indian/Alaska Native Not Hispanic 8,523 0.4 Asian Not Hispanic 123,978 6.1 Native Hawaiian & Other Pacific Isl. Not Hispanic 5,845 0.3 Some Other Race Not Hispanic 4,055 0.2 Two or more races Not Hispanic 43,366 2.1

Hispanic or Latino Population Growth San Bernardino County Population Growth 49.6% 2000 to 2010 Population Growth 76.8% 1900 to 2000

San Bernardino County 2010 Percent Race Not Hispanic and Hispanic

Population Growth Ventura County Population Growth 9.3% 2000 to 2010 Population Growth 12.6% 1900 to 2000

Ventura County Population by Race & Hispanic Number Percent of Total Population Total Population 823,318 100.0 White 565,804 68.7 Black or African American 15,163 1.8 American Indian/Alaska Native 8,068 1.0 Asian 55,446 6.7 Nat.ive Hawaiian & Other Pacific Islander 1,643 0.2 Some Other Race 140,253 17.0 Two or more races 36,941 4.5 HISPANIC OR LATINO AND RACE Number Percent of Total Population Total Population 823,318 100.0 Hispanic or Latino (of any race) 331,567 40.3 White Not Hispanic 400,868 48.7 Black or African American Not Hispanic 13,082 1.6 American Indian/Alaska Native Not Hispanic 2,389 0.3 Asian Not Hispanic 54,099 6.6 Native Hawaiian & Other Pacific Isl. Not Hispanic 1,353 0.2 Some Other Race Not Hispanic 1,371 Two or more races Not Hispanic 18,589 2.3

Hispanic or Latino Population Growth Ventura County Population Growth 31.7% 2000 to 2010 Population Growth 42.3% 1900 to 2000

Ventura County 2010 Percent Race Not Hispanic and Hispanic

American Community Survey 39 39 39 39

What is the American Community Survey? A large, continuous survey that: is sent to 3 million resident addresses per year produces characteristics of population and housing produces estimates for small areas and small population groups Produces characteristics, not a population count Replaces “long form” data collected in a census Provide characteristic data more than once every 10 years to frame policy issues

American Community Survey Content 41 41 41 41

Social Characteristics Education Marital Status Fertility Grandparent Caregivers Veterans Disability Status Place of Birth Citizenship Year of Entry Language Spoken at Home Ancestry/Tribal Affiliation Social characteristics include topics such as: Education, marital status, fertility, grandparent caregivers, veterans, disability status, place of birth, citizenship status, year of entry, language spoken at home, ancestry and tribal affiliation. 42 42 42 42

Economic Characteristics Income Benefits Employment Status Occupation Industry Commuting to Work Place of Work Economic characteristics include such topics as income, benefits, employment status, occupation, industry, commuting to work, and place of work. Data on the economic characteristics of the population are collected to assess the well-being of individuals and households. 43 43 43 43

Housing Characteristics Tenure (own vs. rent) Occupancy & Structure Housing Value Taxes & Insurance Utilities Mortgage/Monthly Rent Housing characteristics include topics such as tenure, occupancy and structure, housing value, taxes and insurance, utilities, and mortgage or monthly rent. This housing data gives us a measure of the housing stock of the country. 44 44 44 44

Demographic Characteristics Sex Age Race Hispanic Origin The American Community Survey also collects the basic demographic characteristics such as sex, age, race and Hispanic origin. This is the same information that will be collected by Census 2010. 45 45 45 45

Median Age 2009 ACS Years

Southern California 2009 ACS Median Age Southern California 2009 ACS Years

Percent Under Age 18 2009 ACS

Southern California 2009 ACS Percent Under Age 18 Southern California 2009 ACS

Percent Older Population 2009 ACS

Percent Older Population Southern California 2009 ACS

Average Household Size Persons Per Household

Average Household Size Persons Per Household Southern California

Average Family Size Persons Per Family

Average Family Size Persons Per Family Southern California

Native and Foreign Born Population Hispanic or Latino

Language Spoken at Home Hispanic or Latino

Percent Owner-Occupied Housing Units Home Ownership Percent Owner-Occupied Housing Units

Percent Owner-Occupied Housing Units Home Ownership Percent Owner-Occupied Housing Units

Percent High School Graduate or Higher Education Attainment Percent High School Graduate or Higher Persons Age 25 and over

Percent High School Graduate or Higher Education Attainment Percent High School Graduate or Higher Persons Age 25 and over

Percent Bachelors Degree or Higher Education Attainment Percent Bachelors Degree or Higher Persons Age 25 and over

Percent Bachelors Degree or Higher Education Attainment Percent Bachelors Degree or Higher Persons Age 25 and over

Median Household Income Dollars

Median Household Income Southern California Dollars

Median Family Income Dollars

Median Family Income Southern California Dollars

Per Capita Income Dollars

Per Capita Income Southern California Dollars

Percent Persons Below Poverty

Percent Persons Below Poverty Southern California

2050 2040 2030 2020 2010

The Hispanic or Latino Population The Hispanic or Latino population will more than triple by the year 2050. The population will grow from 35.7 million in 2000 to 132.8 million in 2050, an increase of 272%. Their share of the population would more than double from 12.6% to 30.2%. 73

Hispanic or Latino Population Projections 2000 to 2050 (Based on Census 2000)

Hispanic or Latino Population Percent of Total U.S. Population

Resources: Need Assistance? U.S. Census Bureau Partnership & Data Services Program 15350 Sherman Way, Suite 400 Van Nuys, CA 91406 (888) 806-6389 Toll Free L.A. Regional Website: www.census.gov/losangeles laro.isp-partnership@census.gov Jerry.B.Wong@census.gov 76 76 76 76