DISTRICT 7360 MEMBERSHIP SEMINAR August 5, 2017 – State College, PA August 19, 2017 – Martinsburg, WV

Mike Hornby, District Governor Karen Teichman, District Trainer Presenters: Mike Hornby, District Governor Karen Teichman, District Trainer Swan Stull, District Governor Nominee Jim Eberly, District Membership Chair

SESSIONS Is Your Club Healthy? Building a Diverse Club Strategies for Attracting New Members Kick-start Your New Member Orientation Best Practices for Engaging Your Members Practicing Flexibility and Innovation Your Membership Plan

Is Your Club Healthy?

LEARNING OBJECTIVES Identify which areas need attention in order for your club to be more vibrant Offer specific suggestions to improve in the areas where your club is struggling

Is Your Club Healthy? Assess what’s working Understand what needs attention Positive Experience Service projects & Fun with fellow members

Is Your Club Healthy? Member involvement and a voice in the club’s future Public image Good leadership Rotary Club Health Check

TAKE ACTION Survey your club Rotary Resources Rotary Club Health Check Be a Vibrant Club Membership Assessment Tool Strengthening Your Membership: Creating Your Membership Development Plan Strategic Planning Guide

Building a Diverse Club

LEARNING OBJECTIVES ID the major professions and demographics in your community Understand how to use Rotary’s classification and member diversity assessment tools to broaden your club’s membership

BUILDING A DIVERSE CLUB Diversity boosts your club’s capacity to serve Rotary’s member diversity and classification assessment tool Committee to conduct, study and act

TAKE ACTION Membership Committee to conduct assessment, study results and act on the findings Rotary resources Diversifying Your Club: A Member Diversity Assessment Representing Your Community’s Professions: A Classification Assessment

Strategies for Attracting New Members

LEARNING OBJECTIVES Create an approach for attracting new members Develop a plan for engaging prospective members

STRATEGIES FOR ATTRACTING NEW MEMBERS Assess club strengths and weaknesses What’s missing? ID potential candidates Value proposition

TAKE ACTION Engage prospective members Rotary resources Finding New Members: A Prospective Member Exercise Customizable club brochure Creating a Positive Experience for Prospective Members Discover Rotary presentation

Practicing Flexibility and Innovation

LEARNING OBJECTIVES Identify ways to make your club more flexible Understand the value of accommodating members’ needs

PRACTICING FLEXIBILITY AND INNOVATION Freedom to be vibrant 2016 Council on Legislation changes Risk taking Member likes and dislikes

TAKE ACTION Imagining the Future Rotary Resources www.rotary.org/flexibility Frequently Asked Questions Start Guide for Alternate Membership Types Start Guide for Flexible Meeting Formats

Kick-start Your New Member Orientation

LEARNING OBJECTIVES Identify aspects of new member orientation to add to your program Develop an effective orientation for new members

KICK-START YOUR NEW MEMBER ORIENTATION Orientation begins before a member joins Involve members at all stages Assign a Mentor Evaluate your orientation program regularly

TAKE ACTION Evaluate your new member orientation Rotary resources Introducing New Members to Rotary: An Orientation Guide New Member Welcome Kit Rotary Basics Connecting for Good

Best Practices for Engaging Your Members

LEARNING OBJECTIVES Use Rotary tools to understand why members leave Develop a strategy to engage members at different stages of their membership

BEST PRACTICES FOR ENGAGING YOUR MEMBERS Membership loss in the first 2 years Interview and exit survey Membership satisfaction survey Implement results of membership satisfaction survey

TAKE ACTION Add exit survey and membership satisfaction survey Rotary resources Improving Your Member Retention: Retention Assessment and Analysis Enhancing the Club Experience: Member Satisfaction Survey Understanding Why Members Leave: Exit Survey Understanding Membership Reports: Getting Started

Your Membership Plan

LEARNING OBJECTIVES Create or Refine a vision for your club Develop a membership plan for your club

YOUR MEMBERSHIP PLAN Membership plan – part of club’s strategic plan Visualize where the club should be in 3-5 years Involve all members Enter and track yearly goals on Rotary Club Central

TAKE ACTION Create a membership development plan Rotary resources Strengthening Your Membership: Creating Your Membership Development Plan Strategic Planning Guide Be a Vibrant Club Rotary Club Central Membership Reports

Evaluation Form THANK YOU For attending!