Search Engine Domination Spring, 2008

Search Engine Domination: What Is It? Generate leads through thought leadership, Internet Marketing Integrate search engine optimization and lead capture with existing website Streamline lead generation efforts with sales flow via customer relationship management (CRM) and sales cycle marketing systems

Search Engine Domination: Process Lead Generation Tools Lead Distribution & Sales / Marketing Management Follow-up / Conversion Referral Generation Landing Pages Search Engine Marketing Social Marketing Thought Leader Marketing Direct Marketing Customer Relationship Management (CRM) Platform Sales Cycle Marketing Platform General Search Web Site

Search Engine Marketing Keyword Discovery 1000’s of relevant searches per month Identify thousands of non-obvious terms Create compelling ads with a meaningful offer Paid Search Management Daily position and bid management Ad testing & Optimization Reporting Conversion Optimization Funneling Dedicated landing pages Aggressive Lead Capture Enables immediate call-backs

Proactive Social Marketing Sophisticated Expertise and Tools Three separate software tools, Social Networks MySpace, Facebook, HubPages, etc. Social Bookmarking Del.i.cious, Reddit, StumbleUpon, etc. Classified Ad Networks Craigslist, New York Times, Backpage, GoogleBase, LiveDeal, Oodle, Vast, Edgeio, etc. Proactive Social Marketing Metro by metro ads

Thought Leadership Marketing Dominate natural search rankings in any market Leverage knowledge of the exact terms people use and what volumes/competition they contain Example Provided: San Antonio Luxury Condos Rankings in top 10 Google: 20% out of 250k Yahoo: 50% out of 1.6M MSN: 80% out of 500k

Internet Marketing Programs Level One Level Two Search: PPC Weekly per click ad management Daily per click ad management Search: Natural search Natural link optimization on multiple tiers of keywords Analysis and Metrics Analysis and recos on existing site based on keyword discovery Landing Pages Designed and Developed for all traffic Email Marketing List Management + Campaigns Direct Marketing Content, fulfillment, program management Site Redesign Revamp current site – 32 pages Optimize navigation No Flash, no integration Revamp current site – add pages (total 50 pages) Home page 3 frame flash Integration $3K/month + PPC media $5K/month + PPC media $4K total $10K total

Backups

Scenarios to Discuss Scenario One: Internet Marketing only. Search Marketing – Daily Pay per click ad management across thousands of terms Search Marketing – Natural Link Domination in keyword niches (20-50% control of all links on top 10)   SEO analysis and recommendations on existing site based on keyword discovery Landing pages for all traffic Scenario Two:  Internet Marketing + Sales Acceleration Platform Internet Marketing Plan (above) Sales Acceleration Platform (CRM system + Sales Cycle Marketing System) – Software and Marketing Customization + 50 user license + Content form/Landing page integration Email Marketing  - List management + Campaigns Scenario Three:  Internet Marketing + Sales Acceleration Platform + Webinar and Direct Marketing Internet Marketing (above) Sales Acceleration Platform (above) Email Marketing + Webinar marketing (emails, lists) Direct Marketing Support – write/design content (including door openers), fulfillment, sales calls coordination Excludes:  webinar content, events, PR, corporate collateral, whitepapers, ads, although we can do those too.