Why IIFL Holdings Switched from In-house to Cloud-based Transactional Email Services Kalpit Jain Chief Executive Officer Netcore Solutions Ronil Bandarkar AVP - Technology IIFL Holdings @kalpitpjain @Ronil76

Things To Remember Slides & Recording Tweet Question Use below hashtags and handle to tweet during the webinar @netcoresolution #NetcoreWebinar #Falconide #TransactionalEmails Tweet You will get an email with slides and recording post webinar Slides & Recording Please use the chat window to ask questions during the webinar Question

Speakers Kalpit Jain Ronil Bandarkar Chief Executive Officer, Netcore Solutions @kalpitpjain Kalpit has played a crucial role in Netcore’s journey from a startup to a modern Indian leader in Marketing Technology space. He has over two decades of experience playing varied roles within Digital Marketing Industry. Kalpit has also been instrumental in architecting Netcore’s email flagship products. Ronil Bandarkar AVP Technology, IIFL Holdings @Ronil76 Ronil is AVP Technology at IIFL Holdings Ltd. He has over 15 years of experience in software development and support of which 13 years is in the Broking Industry. He has worked with IIFL for the last 6 years and prior to that was working in Kotak Securities for 7 years.

Certain highly critical and eagerly awaited messages… This has become an integral part of our lives… These are the most critical mails to your which clearly defines the customer experience at the end. And moving ahead on the path of Digital India, this is going to prevail. These are equally critical ...this has become an integral part of our lives.

Your Customers Expect the ‘Now’ Experience Great Customer Experience Immediate Real-time Relevant Personalised Great Customer Experience

But Global Email Stats Say… 22% of all messages sent worldwide never reach the Inbox - Returnpath 72% of the in-house senders do not follow all the needed Email Authentication Policies. - Returnpath Kalpit on: the overall transactional & triggered email business, deliverability concerns and market opportunities and how netcore’s journey/ clients. 44% of companies currently use in-house infrastructure for their transactional emails. - VentureBeat

Transactional Emails - Most valuable for your business! Transactional/ Triggered emails have 8x open rate as compared to traditional promotional emails. They also generate 6x more revenues as compared to batch & blast. Not only higher open rates, but also a decent reading time. Users consider them important as they’re sent basis user action or request. High deliverability and scalability with an additional opportunity to engage users with more information, cross selling and up selling.

BFSI, Job Portals, Telcos & E-Wallets The top of the chart BFSI, Job Portals, Telcos & E-Wallets were heavily dependent on In-house Email Infra with limited performance… Here Ronil will pitch in…. What was the initial resistance for cloud based service? Security? Integration? Delivery? Benefits?

We want to remain focused on our core activities. Two Different Mind-sets… High deliverability can be achieved through experts only. It is Expensive & Risky. Customer Experience is our prime concern. Not much value addition through an external partner. We want to remain focused on our core activities. Transactional emails are best managed by IT teams – Internal. Enhanced Reporting Mechanism can help them predict future business actions – cross-sell/ up-csell.

Top 5 misconceptions Cloud-based Transactional Emails why brands don’t easily switch to Cloud-based Transactional Emails

1. Cost Zero Cost >> Cost is a myth In-house infra management (capital expenses) Costs of staffing, Hardware Software Maintenance Storage All of which will add up over time especially as you grow. While they desired enhanced performance Security remained the Top Challenge for not moving to cloud and experimenting any service provider in this space.

2. Security/ Trust Data Theft Confidentiality Leakage Reliability/ SLA Data Centre Locations Access Points at server levels Encryption Levels Third Party Audit Reports Their Top Customer Reference While they desired enhanced performance Security remained the Top Challenge for not moving to cloud and experimenting any service provider in this space.

3. Integration Too Tedious Live Production gets affected Time & Resource Crunch

4. Customer Support Meeting SLAS - The Up-time Priority – Fixing issues Consultation 100% Up-time 24x7 Support Constant Monitoring Proactive Consultation

5. Deliverability ..The Real Challenge Hitting the Inbox Reaching on Time Reporting Matrix

How IIFL Holdings reduced its Email Bounce Rate by 70% Case Study How IIFL Holdings reduced its Email Bounce Rate by 70%

Business Logs are extremely critical, and there are stern regulations which the financial services industry must abide by. We faced two major challenges: Challenge Lengthy man-hours were spent to fetch and upload these logs Increased email bounces in transactional emails

SOLUTION Netcore Falconide made the logs readily available for us in an automated manner. The webhooks feature was implemented to pull and upload these logs in real-time, saving multiple human hours. Inbox delivery optimisation was leveraged and a large chunk of hard bounces was cleaned up.

25 hours saved every month Improved domain reputation Trusting and switching to Netcore Falconide to take charge of IIFL’s transactional emailing, helped us experience a magical change and focus on our core business. Results 25 hours saved every month Improved domain reputation 70% hard bounces cleaned

Google Postmaster – Sender (IIFL) Reputation

The Journey that started with 1,000 Crore Emails/year Today at A Cloud Based Triggered/ Transactional Email Service That Delivers Emails To Inbox Here Ronil will pitch in…. What was the initial resistance for cloud based service? Security? Integration? Delivery? Benefits? ZERO The Journey that started with in 2013

Trusted by +300 Brands Top +20 BFSI Brands Travel Portals & Premier Airlines Payment Gateways & Wallets Others Online Retail Brands & Classified Portals

Key Takeaways Email Deliverability Zero Management Cost Scalable and Reliable Infrastructure Organisations can focus on their Core Business

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