Making The Audience – A pilot study Dr Monia Acciari De Montfort University

Key terms Audience development Film Festivals Diasporic Contexts

Communities and Film Festivals

Leicester Asian Film Festival

Bollywood…and other Building new ways within the South Asian communities, of going to the cinema and experience new forms of cinemas from India (other than Bollywood) Bollywood cinema represents ‘historically’ a reference point for social engagement (Kaur and Signa 2004), who watched Bollywood as means to connect with their homeland (Dudrah 2006; Acciari 2012; Kaur and Signa 2004).

Making the Audience Developing new audiences Enhance the cultural lives of people in the local community Looking at the formative years of the diaspora settlement

http://www.itv.com/news/central/update/2013-09- 16/bollywood-films-at-leicesters-natraj-cinema-were- great-fun/

Making the audience (pilot approach) Making new audiences -> memories of potential audience Data gathering via ‘film screenings’ (and participant observation) Take back the audience to familiar spaces of social gathering

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