Egmont Publishing The challenge What we did The results

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Presentation transcript:

Egmont Publishing The challenge What we did The results Star Wars Magazine The challenge Egmont wanted to promote their new ‘Star Wars Adventures’ magazine to fans in line with the new film release. What we did The campaign started on the same day Star Wars: the Force Awakens was released and featured a series of striking character cards as well as information on magazine content, where to buy the magazine and an online competition. The results The cards were really popular with cinema goes, achieving a pick up rate of 98%! Environment: Cinema Media: Cards Campaign: National