Sell Network Optimization Service Risk Assessment Sell Network Optimization Service Risk Assessment. Get More Rewards with Partner Plus. Welcome Available January 25 – July 25, 2015

Content Why Sell Network Optimization Services Services Incentives Partner Plus Services Incentives Resources and Next Steps

Why Sell Network Optimization Services?

Capture New Midmarket Opportunities When You Sell Cisco Network Optimization Service Risk Assessment Services $30B Cisco Network Optimization Service Risk Assessment Helps Build Tomorrow’s Network And, you grow your bottom line with higher margins, added rebates and additional rewards $55 Billion Midsize: 100–1000 1.4M Companies Right now, there’s a $55 billion midmarket opportunity, and $30 billion of that is in services. How are you getting your share? With the Cisco Partner Ecosystem, you’re connected to advanced architectures, solutions, software, and services—including the Partner Plus program. Partner Plus focuses on rewarding you for driving growth in the midmarket, and gives you access to a broad spectrum of benefits specific to midmarket opportunities. Midmarket customer’s IT organizations are coming under increased pressure to provide more services with existing infrastructure and staff. They are tasked with finding new ways to use the network as a platform for growth and innovation without compromising security. Network Optimization Services will help address the concerns of the head of IT Network Infrastructure and/or CIO. In a recent analysis where Cisco reviewed midmarket customer network health data via the Know the Network tool, 92% of customers had showed significant risk due to out-of-date software and mis-configurations of hardware. Risk assessments create a strategic opportunity for you to position yourselves as trusted advisors and to sell new hardware and software as well as professional services based on the recommendations identified through the assessment. Products $25B

Cisco Network Optimization Service Optimize the Infrastructure to Support Business Innovation A collaborative approach to: Strategize For long-term stability What Is Cisco Network Optimization Service? The Cisco Network Optimization Service helps you build a long-term strategy and short-term tactics to improve infrastructure performance and implement new technology and services. It provides continuous support to manage the risk of disruption while your customers introduce change. We help customers maintain an agile, high-performing network that accelerates service delivery and improves user experiences. You do more with a highly reliable, secure, and flexible network. Only Cisco provides a comprehensive approach to optimization, with expertise, best practices, and decisions based on analytics. The Cisco Network Optimization Service analyzes the network determine the current level of risk, remediates short term problems, And helps you plan and develop a strategy for long term stability. Our assessment starts with a thorough review of the existing network components, topology, protocols, configurations, device security. The assessment is performed by Cisco network consulting engineers who know your network and your team, adding value with their expert knowledge, skills and experience, and accessing global Cisco team resources and collective knowledge to help address your unique network issues and objectives. You then receive a network health report that includes key findings like devices that have reached end of life, different IOS versions, security vulnerabilities and L2 protocol configuration errors. The service provides proven Cisco networking best-practices & methodologies, evolved and proven from more than 25 years of Cisco experience managing, implementing and supporting customer networks. Service expertise and deliverables are available to address all elements of your network: Architecture, Design, Validation, Implementation, and Operations. Service teams utilize our smart service capabilities that deliver software-enabled automated analysis and validation of your network data to provide greater visibility to your network and data. With this information, you can remediate issues and develop a long term strategy for hardware, software, network management, design, change management. With guidance and recommendations, your team can make better decisions, and act on them faster.   The service is offered on a subscription-based service, to flexibly meet your network and business requirements as they evolve. With a comprehensive approach to optimize your core network, the service also provides flexibility with options to focus specialized Cisco expertise and services deliverables from subject-matter to targeted areas of core network infrastructure. Service Specializations are now available to address network architecture, wireless and security. Remediate Analyze Address short-term problems Determine your customers current level of risk You can deliver insights into the health of their infrastructure, and work with them to enhance it.

Risk Assessment Offer for Midmarket Cisco Network Optimization Packages Factor (1) Risk Assessment (2) Risk Mitigation (3) Advanced Risk Assessment Goal Assess risk and provide infrastructure visibility Reduce risk and improve performance Improve service assurance and user experience Service Activities Network Component Analysis Network Topology Analysis Protocol and Configuration Resiliency Evaluation Network Device Security Assessment Network Improvement Plan Security Management Network Health Report Network Serviceability HW & SW Lifecycle Management Network Change Strategy Network Management Strategy Network Design Strategy Proactive HW & SW Management HW & SW Network Analytics Target Market Commercial, Enterprise, Public Sector Enterprise, Public Sector Scope Three-month transactional SOW ($58,500 USD). ($45K USD with promotion) $162,500 USD Annual Subscription $5M or Less ($455,000 USD) $5- $10M (584,000 USD) The Risk Assessment has been targeted for midmarket customers with a network between 300 and 2000 devices.

A Proven Way to Generate Revenue Services/ product sales and margins Increased Marketing/ sales tools and resources Cisco brand to open new market opportunities Earn financial incentives Help Customers Pinpoint and Manage Risk—A Proven Way to Generate Revenue Next-generation networks require a reliable infrastructure. Security breaks, human error, and power failure are just a few of the threats that can take down your customer’s network. Cisco Network Optimization Service (NOS) Risk Assessment provides a thorough review of the network to reveal possible weaknesses and suggest fixes. And now there’s a great incentive to sell NOS—increased Cisco Rewards and new promotional pricing with up to a 40 percent discount. Protect your customer’s investments. Generate new business that brings higher margins. And enhance your value as a trusted advisor with NOS. Learn about Optimization Services Learn about Optimization Services Become a trusted advisor

Earn More Rewards for Selling Optimization Services We’re sweetening the pot for Partner Plus partners when you sell Cisco Network Optimization Services… January 25-July 25, 2015 Partner Plus Incentives Service Incentives Optimization Overdrive Promotion Winners Circle When you sell optimization services to commercial customers, it helps to retire your Partner Plus bookings targets. And when you achieve your quarterly goal, you achieve your Partner Plus incentive payout. Sales will also count towards your company’s opportunity to win a seat at the Winner’s Circle. Here are some NOS-specific rewards: Optimization Overdrive Americas, ASEAN, India: 4% rebate for selling the NOS Risk Assessment Cisco Rewards Americas: The Cisco Reward for selling the NOS Risk Assessment has gone from 5,000 points to 60,000 points. For all other Optimization Services you will earn 20,000 points. EMEAR: A new Cisco Reward for selling the NOS Risk Assessment, it is set at 60,000 points. APJC: Rewards for Advanced Services will be coming soon to the Services Connection program. Cisco Rewards/ Services Connection

Service Incentives

AMERICAS: Risk Assessment Incentives Retire Partner Plus product and service bookings target Earn Cisco Rewards 60,000 points Buy at 40% discount Earn 4% rebate (Optimization Overdrive Promo) Earn Rewards with Risk Assessment Incentives Multiple incentives have been put in place to help you get started selling the NOS Risk Assessment. You’ll get a 4% rebate for selling the NOS Risk Assessment Service, 40% promotional pricing, 60,000 Cisco Reward points, all for a limited time. The reward is even better for Partner Plus partners—the entire value of the contract will count towards your Partner Plus services bookings target. From now until July 25, 2015, take advantage of the following opportunities: Promotional pricing for the Network Optimization Service Risk Assessment gives you a higher margin opportunity (40% margin, $30k profit). New Cisco Rewards: Americas: The Cisco Reward for selling the NOS Risk Assessment has gone from 5,000 points to 60,000 points. For all other Optimization Services, you can earn 20,000 points. INCENTIVE PERIOD RUNS JANUARY 25 – JULY 25, 2015

EMEAR: Risk Assessment Incentives Buy at 40% discount Retire Partner Plus product and service bookings target Earn Cisco Rewards 60,000 points Earn Rewards with Risk Assessment Incentives Multiple incentives have been put in place to help you get started selling the NOS Risk Assessmen. You get 40% promotional pricing, 60,000 Cisco Reward points, all for a limited time. The reward is even better for Partner Plus partners—the entire value of the contract will count towards your Partner Plus services bookings target. From now until July 25, 2015, take advantage of the following opportunities: Promotional pricing for the Network Optimization Service Risk Assessment gives you a higher margin opportunity (40% margin, $30k profit). New Cisco Rewards: EMEAR: You can earn 60,000 points with our new Cisco Reward when you sell the NOS Risk Assessment INCENTIVE PERIOD RUNS JANUARY 25 – JULY 25, 2015

APJ and Greater China: Risk Assessment Incentives Buy at 40% discount* Retire Partner Plus product and service bookings target Earn 4% rebate (Optimization Overdrive Promo) Earn Rewards with Risk Assessment Incentives Multiple incentives have been put in place to help you get started selling the NOS Risk Assessment. You’ll get a 4% rebate for selling the NOS Risk Assessment Service*, 40% promotional pricing, all for a limited time. The reward is even better for Partner Plus partners—the entire value of the contract will count towards your Partner Plus services bookings target. From now until July 25, 2015, take advantage of the following opportunities: Promotional pricing for the Network Optimization Service Risk Assessment gives you a higher margin opportunity (40% margin, $30k profit). *4% rebate is available in ASEAN and India only INCENTIVE PERIOD RUNS JANUARY 25 – JULY 25, 2015

Partner Plus Services Incentives

Partner Plus Incentives for Growth Achieve your quarterly Partner Plus services bookings goal and earn your incentives payout Use these funds to invest in your business and your people Partner Plus Incentives Get more points for selling services Cisco Rewards/ Services Connection Remember that as a Partner Plus partner receiving Elite/Prestige level benefits, you have access to these rewards and incentives: Partner Plus Incentives gives partners a Virtual Wallet to develop their Midmarket business further based on achieving quarterly goals Cisco Rewards (AMERICA and EMEAR) and Services Connection (APJ) gives partners points for rewards as you sell specific solutions for a limited time Exceed your services bookings goal and qualify for a seat at Winner’s Circle –an exclusive destination event Qualify for a seat at Winner’s Circle – a destination luxury event Winner’s Circle

Resources and Next Steps

Resources Cisco Winner’s Circle Cisco Partner Plus www.cisco.com/go/winnerscircle www.cisco.com/go/partnerplus Cisco Rewards Network Optimization Service www.ciscorewards.com www.ciscoservicespromotions.com Partner Marketing Central www.ciscopartnermarketing.com Cisco E-Consulting for Partners www.cisco.com/go/econsulting

Next Steps Use your Partner Plus Incentives in your Virtual Wallet to create a marketing plan that drives demand Claim your Cisco Rewards and Optimization Overdrive rebate for booked contracts Track your company’s Partner Plus Targets Learn what it takes to qualify for a seat at Winner’s Circle Next Steps Log into Partner Marketing Central and view the fund balance in your virtual wallet: http://www.ciscopartnermarketing.com/partnerplusvirtualwallet or check out the NOS marketing campaign. Claim your Cisco Rewards site and Optimization Overdrive rebate. Track your Partner Plus Targets. Targets can now also be tracked in the Cisco E-Consulting for Partners tool: https://www.cisco.com/go/e-consulting. Learn how to qualify for Winner’s Circle.

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