MAIN OBJECTIVE To develop a mobile application named Mama that allows Inclusive allocation of subscribed unemployed & part time midwives and maternal health workers to registered pregnant and expecting Mothers on how to handle pregnancies, complicated maternal symptoms and child delivery hence achieving UN 2015- 2030 Agreement Goal 3. Proposed Target “3.1 by 2030 reduce the global maternal mortality ratio to less than 70 per 100,000 live births” Proposed Target “3.2 by 2030 end preventable deaths of newborns and under-five children”

Problem Statement: Healthcare facilities have not penetrated to the remotest parts of the country. Pregnant mothers in some remote areas have to travel to the nearest congested health centers for doctor consultations, even for common illness. Technology must be used through “MAMA” mobile application to ensure that pregnant and expecting mothers can be allocated to registered unemployed & part-time midwives and maternal health workers to be diagnosed at an affordable fee in remote areas without having to travel and lining up at the limited authorized and well facilitated with few health workers to be able to attend to all mothers.

Solution Summary This is a mobile application that allows possible young unemployed and part time midwives and health workers to subscribe free of charge to be allocated to pregnant and expecting mothers to be diagnosed at an affordable fee in remote areas without having to travel and lining up at the limited authorized and well facilitated with few health workers to be able to attend to all mothers.

Situational Analysis External Environment: Mobile phone users grow to 19.5M. Uganda’s telephone penetration stands at 20% per year Cities and towns have the Best Service Provider Network Coverage (Airtel and MTN) Cities and Towns Most Populated in Uganda Cities and Towns have the biggest Number of smartphones and smartphone owners

Market Segmentation and Targeting Market Segments – Who is/are the market? Pregnant and Expecting Mothers Unemployed and part time trained young midwives Fathers (NOTE: In fact most Women are already Mothers if not future Mothers

Brand Positioning Brand Name: Mama Logo: Mother, Midwife, Child relationship (Designed Already)

Communications Strategy Social Media Tech Forums Media Forums University/ Communities Gatherings (Fellowship Programs, ) TV / Radio Blogs, Newspapers, Brochures, and Magazines etc.

Operations and Financial Plan Operations Descriptions – Execution plan Partnering with Telecommunication Service Providers (Airtel and MTN), Google play store, and Apple Store to upload the Mama Mobile Application on to there App Stores where different users can access and download it on to their devices free of charge, subscribing/registering for free, and remote maternal service allocation at an affordable charge.

Operations and Financial Plan Operations Descriptions – Resources that would be required, e.g. staff, technology, infrastructure? Technology Hardware Improvement 10% Personal Computers Other Supporting Equipment Evolution and Annual Software Licensing 10% Android Studio Adobe Suite CS6 Staff Experienced Midwives Young Unemployed trained midwives Computer Programmers Financial Executives Infrastructure Telecommunication Service Providers (MTN App Store, Airtel App Store, Google Store, and Apple Store)

Fundraising Strategy Expansion and Sustainability – Why we need funds; We need funds to market, improve for better Computers and Hardware with extended Memory for better design and renewing our Licenses with the respective software partners to ensure a better user experience. To be able to produce better clear functionalities for the mobile application for all the target users to have a clear local view/description and a better user friendly experience in cities and towns of Uganda. Hence Achieving Goal 3, proposed targets 3.1 and 3.2 of the United Nations 2015-2030 Agreement. Proposed Target “3.1 by 2030 reduce the global maternal mortality ratio to less than 70 per 100,000 live births” Proposed Target “3.2 by 2030 end preventable deaths of newborns and under-five children”

Fundraising Strategy Expansion and Sustainability The areas we would spend these funds? On what basis? Marketing 30% Research 35% Telecommunication Service Providers (Airtel & MTN) App Stores Social Media (Facebook, Instagram, What Sapp, & Twitter) 5% Hardware Improvement 10% Personal Computers Data Management and Backup hardware Evolution and Annual Software Licensing 10% Android Studio Team Facilitation and Recruitments 10%

Fundraising Strategy Expansion and Sustainability How much time is required for the venture to become self sustaining? 1 Month – Client/Systems Requirements Definition and Research 1 Month – Prototyping and Programing 1 Month - Testing 1 Month – Sensitization, Further testing, and Product/Service Delivery

Summary of the Above Points Mama Mobile application is our product. Problem statement: Healthcare facilities have not penetrated to the remotest parts of the country. Pregnant mothers in some remote areas have to travel to the nearest congested health centers for doctor consultations, and maternal complications and child delivery only to follow long queues with a few midwives and maternal health workers to attend to them. Solution: Mobile Application that allows Inclusive allocation of subscribed midwives to registered pregnant Mothers on how to handle pregnancies, and complicated symptoms. Market Segments: Mothers, Fathers and Midwives & Maternal Health Practitioners. Communication strategy: Social Media, Tech Forums, Media Forums, University/ Communities Gatherings (Fellowship Programs, ) TV / Radio, Blogs, Newspapers, Brochures, and Magazines. Execution plan: Partnering with Telecommunication Service Providers (Airtel and MTN), Google play store, and Apple Store to upload the Mama Mobile Application on to there App Stores where different users can access and download it on to their devices free of charge, subscribing/registering for free, and remote maternal service allocation at an affordable charge.. Resources needed: Technology (hard ware improvements and software licensing ), infrastructure (MTN App Store, Airtel App Store, Google play store, Apple Store, and an SMS system for non-smartphone owners in remote villages) Expansion and sustainability: To reduce gap between pregnant/expecting mother and midwife hence achieving UN 2015-2030 Goal/Agreement (Goal3 target 3.1 and 3.2).

JOSEPH SEMUJU SUZAN KATAIKE SERUWU VICTOR PRESENTED BY JOSEPH SEMUJU SUZAN KATAIKE SERUWU VICTOR

TEAM MAMA UPACCELERATE 2016.