In between jobs Free for all Foreign Language Neon Light

MUSIC INDUSTRY

Most Popular Genres of Music Rock, 102.5 million albums sold last year Country, 44.6 million albums sold last year

Fastest Growing Genres EDM, Electronic Dance Music Country Hip-Hop

Rap & Hip-Hop Sampling & collaboration have had the biggest effect on marketing rap “Image” does NOT help or hurt record sales – unlike other industries where it counts!

Marketing Music: Concerts MP3/ iPods CDs TV concerts MTV videos Cross-Selling * * Newest way to market- they Cross-sell. That means they are musicians but they also own restaurants, star in movies, own a store, clothing line, etc.

The biggest effect on marketing music has been technology and the illegal downloading of songs. There is no specific demographic for these people as it’s a wide variety of consumers iTunes has helped Royalties

What have musicians done to offset these lost revenues? They have pursued sponsorships form major corporations like: Doritos Ford Samsung Sprint iTunes

Booking a concert There are 3 components to booking a concert! Agents Concert Promoter Manager

Getting your name out there! To reach new audiences ,musicians have been increasing the use of their music in video games, commercials, and movies. Can you think of some examples?

Radio Station Promotion You work for a local radio station and a famous artist is coming to town next week. Come up with a promotion for a listener to win two front row tickets. Using that promotion, create a billboard for that promotion

Promoting theater

Popular form of entertainment Promoted through: Traditional Advertising such as billboards, upscale magazines, posters, etc. Word of mouth advertising is HUGE for theater! Successful shows can become movies, soundtracks add to sales, etc. NEW!! Arts appreciation classes* Arts appreciation – ex. Summer enrichment, at universities through continuing ed.- want kids and adults to appreciate & be well versed in theater

AWARDING ENTERTAINMENT

Academy Awards (Oscars)- honor excellence in film Grammy Awards- honor excellence in music Tony Awards – honor excellence in theater Emmy Awards- honor excellence in television programming Golden Globe- honors excellence in television & film

**Just a nomination is important More endorsements Rise in sales of merchandise, CDs, etc. More attendance at concerts, theater performances, etc. Even if you don’t win the free publicity helps the celebrity that was nominated

VENUE’S What do you think is important to consider when choosing a venue: Size Population of city Location of city (Interests)

Some examples of small locations: High School Auditoriums, Churches, Concert Halls, Movie Theaters, Galleries & Museums, Amphitheaters, Nightclubs, restaurants, Convention Centers, Theme Parks Some examples of large locations are: Arena’s, Stadiums, Concert Halls, Convention Centers CAN BE INDOORS OR OUTDOORS

What to Consider? SIZE Seating capacity Standing-room capacity Ticketing & merchandising capacity Parking capacity Restroom & Food facilities Number of emergency exits and safety precautions

What to Consider LOCATION Geographic location Size of surrounding town or city Available amenities-hotels, shopping, restaurants Accessibility of location-highways, public transportation, etc Safety of the location- built-up vs economically depressed area

What to Consider POPULATION What KINDS OF EVENTS DO people in this area want to see? Support for events-will they come? Can target afford to attend? Local businesses—will venue contribute to or compete with local employers and retailers?

Threats to Security People Hazards and accidents Natural disasters This is the major threat-people who intend to do harm. Trespassers, intruders, criminals, terrorists, thieves, arsonists & burglars. Employees & guest as well. Hazards and accidents Fires, machinery injuries, accidents, illnesses. Natural disasters Hurricanes, tornadoes, floods, & earthquakes.