2/18/2018 IHUM Marketing

IHUM Goals Total Unique Participants Served - 7,030 Total Number of Participants Completing a TAACCCT-Funded Program of Study - 4,747 Total Number of Participants Still Retained in Their Program of Study or Other TAACCCT- Funded Program - 3,011 Total Number of Participants Completing Credit Hours - 6,659 Total Number of Participants Earning Credentials - 4,835 Total Number of Participants Enrolled in Further Education - 1,561 Total Number of Participants Employed After TAACCCT-funded Program of Study Completion - 2,621 Total Number of Participants Retained in Employment After Program of Study Completion - 2,040 Total Number of Those Participants Employed at Enrollment Who Received a Wage Increase Post-Enrollment - 3,113

IHUM - Target Audience Male & Female 18yr+ TAA-eligible Unemployed Underemployed Veterans Other adult workers in need of training

Target Audience: Obstacles Fear of not fitting in Fear of expense Fear of everyday commitment and putting aside current responsibilities Fear of long term commitment Fear of employers not caring Fear of not learning anything new or of value Fear of failing How do I get started? What’s the first step? http://www.educationcorner.com/fear-of-returning-to-school.html

Overcoming Obstacles Fitting in - According to the U.S. Department of Education, college students 25 years or older comprise 40% of all students enrolled in college. Expense - The expense alone is enough to cause many working adults to reconsider their decision to return to school. However, when education is viewed as an investment, the costs of attending college do not seem as large of an obstacle. Commitment - Flexibility of night classes, on-line classes and accelerated learning programs with shorter semesters. Employers not caring - Display relationships with regional employers. Show examples of employers who are looking to hire graduates from your school. Value – Highlight industry aligned programs teaching current practices. Failure – Tutoring services, Career Service Center, PACE. Where to get started – Admission representative. Make it easy to know where to go to get started.

Rebrand Make a great first Impression Explains our purpose 2/18/2018 Rebrand Make a great first Impression Explains our purpose Attract new customers Stand out from competition Earn trust with professionalism Memorable

REBRAND

Option A Option B

Statewide Marketing Plan Brand Development Website Creation – Funnel traffic to individual school websites. Digital Marketing (Search Engines, Social Media and Video) Direct Mail Libraries Veteran Programs Presence at Statewide Events

Initial Digital Schedule Oct.-Nov.’15 - Social Media Presence. Build Fan base. Provide content on signature programs to promote Dec.’15-Jan.‘16 – Website Live. Online Marketing. First digital campaign push for Spring Semester

Regional Marketing Plan 2/18/2018 Regional Marketing Plan Career Coach – Need up and running on your college’s website. Create excitement around Career Coach launch – PR, radio interview, local news. Build public awareness. Banner on college’s homepage promoting Career Coach. A tab on your college’s homepage. Utilize the marketing staff at your college. They know what works best in your area. Examples: Press Releases, Newspaper, Radio, Billboards, Brochures, Handouts, Videos, Pictures, Social Media and Digital. Save an example of all promotional material created. Send me the materials your college creates so I can promote them on a state level. Regional marketing idea: Booth (mobile, easy set up & take down). Presence at local events, career fairs and campus. Bring training simulators to events. Set up with booth.

Booth Options

Booth Options

Marketing Checklist DOL Statement of Funding 2/18/2018 Marketing Checklist DOL Statement of Funding Option 1: Use if marketing piece is being funded by both the IHUM grant and some other funding. This workforce solution is funded in part by the IHUM Consortium which is 100% financed through a $15,000,000 grant from the U.S. Department of Labor’s Employment & Training Administration. OR Option 2: Use if all of the marketing piece is paid completely from the IHUM grant This workforce solution is funded by the IHUM Consortium which is 100% financed through a $15,000,000 grant from the U.S. Department of Labor’s Employment & Training Administration.

Marketing Checklist Cont’d DOL Statement of position: The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership.

Marketing Checklist Cont’d Creative Commons License Information: creativecommons.org/choose If it does not include copyrighted work: This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/. If it includes copyrighted work: This work is licensed under the Creative Commons Attribution 4.0 International License except where otherwise noted. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/ AND, Attribution of copyrighted source: Footnote or denotation TASL (Title, Author, Source, License)

Marketing Checklist Cont’d Creative Commons (CC BY) Logos. Logos available at: http://creativecommons.org/choose/

Example Notice can be at top or bottom of the document Must be affixed to every document. Other examples can be found at: https://wiki.creativecommons.org/wiki/Marking_your_work_with_a_CC_licens e#Example:_Offline_document This workforce solution is funded by the IHUM Consortium which is 100% financed through a $15,000,000 grant from the U.S. Department of Labor’s Employment & Training Administration. The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership. This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.

Marketing Checklist Cont’d Include the Employ Iowa Logo Include a call to action directed to admissions, college website or Employ Iowa website.

Marketing Checklist Cont’d Procurement Process Get 3 bids Use the “IHUM Purchases Form” - NOTE: MUST include why a vendor was chosen. Sample valid reasons include: low bid/price or vendor was able to meet needed timeframe.

This workforce solution is funded by the IHUM Consortium which is 100% financed through a $15,000,000 grant from the U.S. Department of Labor’s Employment & Training Administration. The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership. This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.