We started with a question:

‘as we head towards the year 2020, what questions should we be asking as we plan how to best work with talented young EU musicians?’

What would a model that was transferable to other sectors look like? What skills do orchestral musicians need for 21st century audiences & society? How do we attract new audiences? How do we persuade “non-audiences”? (non audiences = audiences who actively avoid classical music) How should we train the next generation of musical leaders? What would a model that was transferable to other sectors look like? How do we deepen the experience of current audiences? How do we relate our European experience to a cultural context that is increasingly Global? What about employment and jobs in Europe?

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector A consortium of some of the world’s finest arts organisations aiming to change the face of classical music in Europe by skilling Europe’s young musicians to engage effectively with 21st century audiences and society.

YOUTH Engaging with Young People FUTURE Building for the Future Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Programme Values YOUTH Engaging with Young People FUTURE Building for the Future PARTNERSHIP Learning how to Work well Together DIVERSITY Expanding Opportunity SKILLS Teaching Relevant Skills EXCELLENCE Facilitating Excellence in all Activity

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building a new model that would be transferable to many other sectors working with culture and/or young people Innovating with new training, performance, digital, entrepreneurial and audience models as well as respecting high quality tradition Preparing young orchestral musicians from all 28 EU member states in a manner that responds to the changing needs of 21st century audiences and society Stretching Europe’s talented young musicians with the challenge of making their own horizons into the futureu

Phases Phase 1: 2014-15 Establishing the model Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phases Phase 1: 2014-15 Establishing the model Phase 2: 2015-17 Developing the model Phase 3: 2017-19 Fine tuning the model Phase 4: 2019-20 Moving beyond the model

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1: 3 Key Elements Partners & Associates Innovation Transferability

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Partners: Residency Partners: Busoni Competition (IT), Grafenegg Festival (AT), Megaron Thessaloniki (EL) National Partners: Bozar (BE), Cyprus Symphony Orchestra Foundation (CY), Music Centre Slovakia (SK) Orchestra Partner: EUYO (UK) Digital Partner: John Goode Cantate (UK) Evaluation Partner: Culture Action Europe (BE)

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Associates: National Associates: 28 youth orchestras, conservatoires, media organisations, Culture Ministries or National Cultural Institutions, 1 in each EU Member State Network Associates: European Federation of National Youth Orchestras, Sistema Europe network Global Associates: New World Symphony USA, Sphinx USA, Neojiba Brazil, Shanghai China

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector The Partnership Wheel: What do Partners need to do within the Project?

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector The Partnership Wheel: Which Partners are ‘leading’ at any point in the Project?

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector 2. Innovation

1. New Training Initiatives Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression Routes

1. New Training Initiatives 2. Increased Orchestral Opportunities Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression New Alumni Teaching Projects New Campus Training Orchestra Master Classes & New Orchestras Developed Recruitment

1. New Training Initiatives 2. Increased Orchestral Opportunities 3. Audience Development Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression New Alumni Projects New Campus Training Orchestra Master Classes & New Orchestras Developed Recruitment Spazio Klassik Adopt an Orchestra 30s/40s Project REACT Late Night Sessions Pop Up Concerts

1. New Training Initiatives 2. Increased Orchestral Opportunities 3. Audience Development 4. New Online Spaces Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression New Alumni Projects New Campus Training Orchestra Master Classes & New Orchestras Developed Recruitment Spazio Klassik Adopt an Orchestra 30s/40s Project REACT Late Night Sessions Pop Up Concerts New Digital Space New App / Website

1. New Training Initiatives 2. Increased Orchestral Opportunities 3. Audience Development 4. New Online Spaces 5. Evaluation Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression New Alumni Projects New Campus Training Orchestra Master Classes & New Orchestras Developed Recruitment Spazio Klassik Adopt an Orchestra 30s/40s Project REACT Late Night Sessions Pop Up Concerts New Digital Space New App / Website New Evaluation Methodology

An example of one T2020 Initiative:

An example of one T2020 Initiative: And finally: by committing to develop Spazio Klassik year on year until it is ready to be exported elsewhere And: by making an atmosphere where the audience will feel at home and can talk to the players, asking questions and even trying instruments Spazio Klassik: with Partners Concurso Ferrucio Busoni and the EUYO, and Associates Bolzano Festival Bozen Q: How? A: by going to the audiences in a busy town square and making an attractive engaging environment for the musicians’ performances Aim: attracting new and ‘non’ audiences to classical music

Spazio Klassik Summer 2014

Spazio Klassik Summer 2014

Newly designed performance space Design competition for new images Spazio Klassik Summer 15: Newly designed performance space Design competition for new images 4 structures instead of 1 Guest curator

Spazio Klassik Summer 2016 - Plan: First appearance outside of Bolzano, Italy will take place in the Netherlands, and possibly elsewhere in Europe

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Major Elements: Partners & Associates Innovation 3. Transferability

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Building a model useful to other sectors for the 2020s and beyond

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Building a model useful to other sectors for the 2020s and beyond. In Phase1: Step 1: Forming the architecture and initial practice of a ‘universal’ skill model Step 2: communicating the project outwards in talks, symposia & to the music industry Step 3: plan for the next phase of the project & its communication

Next Phase Phase 2: Developing the model Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Next Phase Phase 2: Developing the model

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 2: October 2015 – September 2017 Current T2020 Projects: refining, extending and combining New T2020 Projects: new Projects, Partners and Associates Expanding with a New T2020 ‘Community’ Attracting additional matching Corporate Support

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 2: Timetable to start of Phase 2 2015 February – June: Partnership stakeholder consultation 2015 July – August: Phase 2 plan writing 2015 September: Finishing off Phase 2 Creative Europe application 2015 October: Application Submission to Creative Europe

For further Information or to contact T2020: Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector For further Information or to contact T2020: Nicolas Klimis, Towards 2020 Partnership Co-ordinator nicolas@euyo.eu www.t2020.eu